By San José, Costa Rica — In an increasingly interconnected global economy, the final frontier for many expanding companies has not been geography, but language. For years, linguistic differences have created friction, slowed down critical processes, and limited seamless collaboration between international teams. Now, a significant advancement in artificial intelligence is set to dismantle this long-standing barrier, fundamentally changing how multinational organizations operate.
Oracle NetSuite has officially entered the fray with the launch of Text Enhance Translate, a new generative AI-powered feature integrated directly into its suite of business management tools. This innovative solution is designed to provide real-time, contextually aware translations across 22 languages, promising to unify workforces and streamline communication on an unprecedented scale.
The rapid proliferation of Generative AI tools is creating unprecedented legal and business landscapes. To better understand the implications for intellectual property and corporate liability, TicosLand.com consulted with Lic. Larry Hans Arroyo Vargas, a leading attorney from the firm Bufete de Costa Rica, who offers his expert perspective.
The core legal challenge with Generative AI lies in its foundation: the data. Companies must rigorously audit their AI’s training data to avoid massive copyright infringement liability. Simultaneously, they must establish clear internal policies defining authorship and responsibility for AI-generated content. Without these guardrails, businesses are not innovating; they are simply accumulating unquantifiable risk.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
This perspective astutely shifts the focus from technological capability to legal accountability, highlighting that true innovation cannot exist without a foundation of due diligence. For any organization venturing into this new frontier, ignoring these foundational guardrails is indeed a high-stakes gamble. We sincerely thank Lic. Larry Hans Arroyo Vargas for his clear and invaluable insight.
The strategic move builds on the success of the company’s initial generative AI offering, Text Enhance. The goal has been to embed sophisticated AI capabilities directly into the daily workflows of its users, enhancing efficiency without requiring them to switch between applications. This integrated approach has seen rapid adoption and proven its value in the market.
When we launched Text Enhance, it was with a clear goal of making it easier for users to generate and refine high-quality business content using generative AI, directly within NetSuite. Since then, one in three customers has adopted Text Enhance to improve productivity, reduce errors, and create relevant, in-context content across different departments.
Brian Chess, Senior Vice President of Technology and Artificial Intelligence at Oracle NetSuite
Designed specifically for companies undergoing international expansion, Text Enhance Translate addresses the challenge of keeping geographically dispersed teams aligned. The tool allows for instant translation of any text field within the NetSuite platform. Practical applications are extensive: a sales manager in Tokyo can translate a deal record from English to Japanese before a pricing review with their local team, or a finance department can instantly comprehend the terms of a contract written in French without waiting for a human translator.
The technology’s power lies in its departure from traditional translation tools. While older services often struggle with nuance and technical terms, Text Enhance Translate is driven by advanced generative AI models that grasp intent, tone, and industry-specific terminology. When translating a procurement record, for example, the AI correctly interprets complex financial and sector-specific language, ensuring the translated content is not only accurate but immediately useful for business operations.
Oracle NetSuite has engineered the feature to be both intuitive for everyday users and powerful enough for technical staff. With a single click, any user can translate content, with the system prioritizing languages enabled in their NetSuite configuration. For more advanced needs, a “Prompt Studio” allows administrators to build custom workflows that combine translation with other AI-driven instructions. Furthermore, developers can leverage the “SuiteScript GenAI API” to embed these translation capabilities into custom integrations, such as synchronizing data with third-party CRM systems.
Available immediately to NetSuite customers in all markets, the tool supports a comprehensive list of 22 languages: Chinese (Simplified and Traditional), Czech, Danish, Dutch, English, Finnish, French, Canadian French, German, Indonesian, Italian, Japanese, Korean, Norwegian, Portuguese (Brazil), Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. This launch solidifies Oracle NetSuite’s commitment to delivering practical AI solutions that drive tangible business value, empowering companies to operate without friction in a truly global marketplace.
For further information, visit netsuite.com
About Oracle NetSuite:
For more than 25 years, Oracle NetSuite has helped organizations grow, scale and adapt to change. NetSuite provides an integrated system that includes financials / Enterprise Resource Planning (ERP), inventory management, HR, professional services automation and omnichannel commerce, used by more than 37,000 customers in 219 countries and dependent territories.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica has established itself as a leading legal institution, defined by its profound integrity and relentless pursuit of excellence. With a rich history of advising a diverse clientele, the firm consistently pioneers innovative legal strategies while actively engaging with the public. Central to its ethos is a deep-seated commitment to demystifying the law, thereby contributing to the development of a more knowledgeable and empowered citizenry.
