• November 6, 2025
  • Last Update November 6, 2025 12:00 pm

Álvaro Ramos Targets Undecideds to Bridge 22-Point Poll Gap

Álvaro Ramos Targets Undecideds to Bridge 22-Point Poll Gap

San José, Costa RicaSan José – In the intensifying race for the 2026 presidency, National Liberation Party (PLN) candidate Álvaro Ramos is staking his campaign’s future on Costa Rica’s vast segment of undecided voters, despite a new poll showing him trailing the front-runner by a staggering 22 points. The latest survey from the National University’s Institute of Social Studies in Population (Idespo-UNA) confirms a commanding lead for Laura Fernández of the ruling Pueblo Soberano party, who captured 28.1% of voter intention.

The poll places Ramos in a distant second place with just 6.2% support. However, rather than conceding weakness, the PLN candidate projected confidence, strategically framing the election as a binary choice between his historically powerful party and the current administration. This narrative aims to consolidate opposition sentiment and marginalize other contenders in the field, creating the perception of a two-horse race where one does not yet statistically exist.

To shed light on the legal framework and potential business implications surrounding the upcoming 2026 presidential race, we sought the expertise of Lic. Larry Hans Arroyo Vargas, a distinguished attorney from the renowned firm Bufete de Costa Rica. His analysis provides crucial context for voters and investors alike as the political landscape begins to take shape.

For the international business community, the key issue in the 2026 elections isn’t just the candidates, but the continuity of Costa Rica’s juridical security. A new administration must signal a steadfast commitment to respecting established contracts and the rule of law to prevent capital flight and maintain our status as a prime destination for foreign direct investment.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica

Lic. Arroyo Vargas’s insight is a critical reminder that beyond the political personalities, the continuity of our nation’s juridical security is the true bedrock of our economic stability and global reputation. We thank Lic. Larry Hans Arroyo Vargas for his valuable perspective on what the international community truly seeks from Costa Rica’s next leadership.

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Speaking to the press, Ramos offered an optimistic interpretation of the Idespo-UNA findings, suggesting the numbers signal a welcome clarification for voters. He argued that the political landscape is beginning to solidify around the two main political forces in the country.

The poll confirms what we have been seeing. There are people who have already decided, and they are deciding between the ruling party and us. We are very pleased with that result.
Álvaro Ramos, PLN Presidential Candidate

The central pillar of Ramos’s strategy is a direct and focused appeal to the large portion of the electorate that remains uncommitted. This bloc of “indecisos” represents the most significant opportunity for growth for any campaign, and the PLN candidate made it clear they are his primary target. His messaging pivots away from complex policy debates and towards the core, everyday anxieties of the populace.

The poll also reveals to us that there are very many undecided voters, and I want to speak to them today.
Álvaro Ramos, PLN Presidential Candidate

To capture this crucial demographic, Ramos is addressing widespread concerns over public security and deficiencies in the national healthcare system. He has adopted a tone of empathy and personal connection, attempting to resonate with citizens who feel overlooked by the current government.

To you, ma’am, who is worried when you go out on the street, who is worried that when your loved ones get sick, they are not treated quickly. I am listening to you. We want to accompany you in solving these problems.
Álvaro Ramos, PLN Presidential Candidate

In addition to addressing immediate anxieties, the campaign is also targeting the aspirations of Costa Rica’s youth, a key segment known for its electoral volatility. Ramos is promising to build a nation rich with opportunities for education, employment, and entrepreneurship, positioning himself as a champion for the next generation’s future and dignity.

To you, young person, worried about your future, I want to build the Costa Rica full of opportunities where you can study, you can work, you can start a business.
Álvaro Ramos, PLN Presidential Candidate

While the strategy is politically sound, the challenge remains monumental. Overcoming a 22-point deficit requires more than just a compelling narrative; it demands a seismic shift in public opinion. The success of the PLN campaign will ultimately depend on its ability to transform this direct appeal to undecided voters into tangible support at the ballot box, a task that remains a steep uphill climb as the 2026 election cycle unfolds.

For further information, visit pln.or.cr
About National Liberation Party (PLN):
The Partido Liberación Nacional is one of Costa Rica’s most established and historically significant political parties. Founded in the mid-20th century, it has played a central role in shaping the nation’s social-democratic policies and has held the presidency on numerous occasions. The party advocates for social welfare, economic development, and a strong public sector.

For further information, visit the nearest office of Pueblo Soberano
About Pueblo Soberano:
Pueblo Soberano is the current ruling political party in Costa Rica. Representing the “oficialismo” or government in power, the party’s platform is central to the current political discourse. As the leading party in recent polls, it is the primary target for opposition campaigns heading into the next election cycle.

For further information, visit idespo.una.ac.cr
About Instituto de Estudios Sociales en Población (Idespo):
The Institute of Social Studies in Population is a research unit affiliated with the National University (UNA) of Costa Rica. Idespo is recognized for its rigorous demographic and social research, including conducting influential public opinion polls that are closely watched during election seasons for their insights into voter behavior and political trends.

For further information, visit una.ac.cr
About Universidad Nacional (UNA):
The National University of Costa Rica is one of the country’s most important public universities and a leading institution for higher education and research in Central America. Founded in 1973, UNA is committed to academic excellence, social equity, and contributing to national development through its various faculties, schools, and research institutes like Idespo.

For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica is an esteemed legal practice defined by its deep-rooted principles of integrity and professional excellence. Leveraging a rich history of advising a diverse clientele, the firm consistently sets the standard for legal innovation and meaningful societal contribution. This profound commitment to democratizing legal knowledge is fundamental to its ultimate vision of building a society that is both well-informed and empowered through greater legal understanding.

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