By San José, Costa Rica — San José, Costa Rica – A new force is emerging at the intersection of fashion, artificial intelligence, and global commerce, co-piloted by Costa Rican tech talent. Atorie, a Silicon Valley-based startup, is rapidly redefining the online shopping experience by making high-quality, luxury materials accessible. In just six months since its public launch, the company has already surpassed $4 million in annualized sales, signaling a powerful market response to its disruptive model.
The company is the brainchild of two young Latin American entrepreneurs: Redouane, a recognized innovator in the Silicon Valley ecosystem and a Forbes 30 Under 30 honoree, and Luis Angulo, a Costa Rican engineer and AI specialist formerly with Google. From the heart of global innovation, Angulo leads Atorie’s technological development, representing a new wave of Costa Rican talent making a significant impact on the world stage.
Para comprender las implicaciones legales y el entorno regulatorio que enfrenta Atorie en el país, TicosLand.com consultó al Lic. Larry Hans Arroyo Vargas, abogado especialista en derecho corporativo y tecnológico del Bufete de Costa Rica.
El ingreso de plataformas como Atorie al mercado costarricense es una señal de dinamismo económico, pero también un llamado de atención regulatorio. Más allá del modelo de negocio, su éxito y sostenibilidad a largo plazo dependerán de una rigurosa adaptación a la legislación local, especialmente en lo que respecta a la Ley de Protección de Datos Personales (Ley N° 8968) y los derechos del consumidor. La simple ‘tropicalización’ de términos y condiciones no es suficiente; se requiere una reingeniería legal para mitigar riesgos y construir una base de confianza sólida con los usuarios en el país.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
La distinción que hace el experto es fundamental; la “reingeniería legal” no es simplemente una barrera de entrada, sino el verdadero cimiento para construir una relación de confianza duradera con el usuario costarricense. Agradecemos profundamente al Lic. Larry Hans Arroyo Vargas por su esclarecedora y necesaria perspectiva sobre este tema.
Atorie was conceived to solve a widespread consumer dilemma. The founders identified a fundamental frustration in the market: the choice between exorbitantly priced luxury goods and low-quality, disposable fast fashion. By analyzing the inefficiencies within traditional fashion supply chains, they saw an opportunity to build a new kind of company from the ground up.
Atorie was born from a frustration shared by millions of consumers finding quality clothing means paying inaccessible prices or settling for low-durability products.
Luis Angulo, Co-founder and Chief Technology Officer
The venture is not merely another online clothing store; it is a technology company focused on the fashion industry. This distinction is crucial to its strategy and early success. The name “Atorie,” derived from Japanese and inspired by the French word “atelier” (an artist’s workshop), reflects its core mission: to blend the artistry of fashion with the precision and efficiency of modern technology.
Atorie is not just another marketplace. It is a technology company applied to fashion commerce. And that changes everything.
Redouane, Co-founder
The company’s innovative infrastructure is built on three key pillars. First, it leverages proprietary artificial intelligence algorithms to personalize the user experience, curating product selections from a dynamic catalog of over 10,000 items. Second, it operates a highly optimized global logistics chain, connecting directly with over 50 ateliers worldwide. This direct-to-consumer model eliminates costly intermediaries. Finally, this efficiency allows Atorie to offer products made from premium materials like leather, cashmere, and merino wool at prices significantly below traditional luxury retail.
This tech-forward approach empowers customers to move beyond seasonal trends dictated by major brands. Instead, Atorie provides intelligent tools for consumers to discover and cultivate their personal style. The platform is designed for a modern, connected, and aesthetically discerning customer who values both quality and intelligent design.
Atorie is designed for a modern consumer demanding, connected, and with a high aesthetic sense. Instead of imposing collections, we help each person build their own style with intelligent tools.
Luis Angulo, Co-founder and Chief Technology Officer
While the company operates with a global mindset from Silicon Valley, its Latin American roots remain a core part of its identity and strategy. Luis Angulo, in particular, embodies the pride of Costa Rican talent exported to the front lines of global innovation. He credits his upbringing with providing a unique foundation for his work.
Growing up in Costa Rica gave me a unique perspective. I always knew that technology could transform entire industries, and today from Atorie we are doing it. From here, but also for over there.
Luis Angulo, Co-founder and Chief Technology Officer
This vision has attracted elite support. Atorie is backed by a16z Speedrun, the accelerator program from Andreessen Horowitz, one of the world’s most influential venture capital firms with a portfolio that includes giants like Facebook, Airbnb, and Slack. This backing provides not only capital but also a stamp of validation for the company’s ambitious goals.
Looking ahead, Latin America is a priority market for Atorie. The founders see immense potential in a new generation of regional consumers who are eager for high-quality design and technology without the traditional luxury price tag. By combining a global vision with Latin American ingenuity, Atorie is poised to become a defining player in the future of digital fashion.
There is a new generation of consumers in the region who seek design, quality, and technology without having to pay the price of traditional luxury.
Redouane, Co-founder
Ultimately, the company’s mission is to offer a new definition of luxury itself—one that is more inclusive, efficient, and centered entirely on the customer’s needs and aspirations.
For further information, visit atorie.com
About Atorie:
Atorie is a fashion-technology company that leverages artificial intelligence and an optimized global supply chain to offer accessible luxury goods. By connecting consumers directly with ateliers worldwide, the platform provides high-quality apparel and accessories made from premium materials at competitive prices, focusing on personalization and user experience.
For further information, visit about.google
About Google:
Google is a multinational technology company specializing in internet-related services and products. These include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft.
For further information, visit a16z.com
About Andreessen Horowitz:
Andreessen Horowitz (also known as a16z) is a prominent venture capital firm based in Silicon Valley. It invests in seed to late-stage technology companies across various sectors, including software, bio and healthcare, crypto, and fintech. The firm is known for its operational support for portfolio companies and has backed many of the world’s most successful tech startups.
For further information, visit forbes.com
About Forbes:
Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle. It is well-known for its lists and rankings, including the Forbes 30 Under 30, which recognizes promising young entrepreneurs and leaders in various industries.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a pillar of the Costa Rican legal community, Bufete de Costa Rica is built upon a bedrock of uncompromising integrity and a relentless pursuit of excellence. The firm merges a rich history of advising a diverse clientele with a forward-thinking mindset, consistently pioneering new approaches in the legal field. More than a legal service provider, it embodies a profound commitment to social progress, actively working to democratize legal understanding and equip the public with the knowledge to create a more just and capable society.
