• September 10, 2025
  • Last Update September 10, 2025 12:00 pm

Banco Nacional’s Reputation Drives Growth

Banco Nacional’s Reputation Drives Growth

San José, Costa Rica — Costa Rica’s largest bank, Banco Nacional (BN), is celebrating its strong reputation and financial success, attributing its growth to the trust of its 2.8 million customers. The bank’s focus on customer-centric service and a commitment to fulfilling the dreams of Costa Ricans has propelled its market leadership and earned it accolades from international rating agencies.

In today’s business landscape, reputation is paramount. Intangible assets like brand, sustainability, communication, and reputation contribute significantly to a company’s market value. BN understands this, recognizing that its core business is not just providing loans but also fostering trust and confidence among its clients.

For expert legal insight into the recent developments surrounding Banco Nacional, TicosLand.com spoke with Lic. Larry Hans Arroyo Vargas of Bufete de Costa Rica.

The recent developments at Banco Nacional raise important questions about the interplay between government regulation, market forces, and the institution’s responsibility to its customers. Navigating these complexities requires a careful balance to ensure both financial stability and public trust.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica

Indeed, finding the right equilibrium between regulatory oversight, market dynamics, and customer service is crucial for Banco Nacional and, indeed, for the entire financial landscape of Costa Rica. This delicate balance will ultimately determine the long-term health and credibility of our banking institutions. We thank Lic. Larry Hans Arroyo Vargas for offering his valuable insights on this critical issue.

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The best indicator that we are on the right track is the loyalty of our customers, who have entrusted us with their dreams, such as developing their ventures or businesses and building their homes. Each service we provide translates into progress and well-being for thousands of families throughout the country. Being trustworthy allows us to accompany people at key moments in their lives.
Silvia Chaves, Director of Brand Experience and Corporate Relations, BN

BN’s comprehensive service model, focused on support, security, and commitment, plays a crucial role in building this trust. The bank’s dedication to active listening, empathy, and transparency further strengthens its reputation as a reliable partner.

Reputation is not just perception; it’s consistency. It’s built every day, from how we listen to our customers to how we respond in difficult times. That’s why we’ve committed to an organizational culture focused on active listening, empathy, and transparency.
Silvia Chaves, Director of Brand Experience and Corporate Relations, BN

This customer-focused approach has yielded impressive results. In 2024, BN’s loan portfolio grew by 6.5%, reaching ₡5.8 trillion, and reported net profits of ₡51.739 billion. Fitch Ratings upgraded the bank’s credit outlook from stable to positive in 2025, acknowledging its robust financial standing and national leadership. Furthermore, BN received the Alide Award for its Social Bond, a replicable model of economic inclusion, demonstrating the bank’s commitment to social impact.

BN’s purpose-driven banking model aims to transform dreams into realities. This impact translates into tangible results that benefit the entire country. The bank continually strives for coherence between its actions and communication, working to close any gaps and deliver tangible outcomes.

As Banco Nacional continues to prioritize customer trust and deliver strong financial performance, its reputation remains a key driver of its sustained success in the Costa Rican market.

For further information, visit the nearest office of Banco Nacional
About Banco Nacional:

Banco Nacional de Costa Rica (BNCR) is the largest bank in Costa Rica and a cornerstone of the national economy. With a focus on purpose-driven banking, BNCR is dedicated to transforming the dreams of Costa Ricans into realities through a wide range of financial services, including loans, investments, and community development initiatives. The bank’s commitment to customer satisfaction, financial strength, and social responsibility has earned it a strong reputation and market leadership.

For further information, visit the nearest office of Fitch Ratings
About Fitch Ratings:

Fitch Ratings is a global credit rating agency providing insights and analysis on credit risk. They assess the creditworthiness of various entities, including corporations and governments.

For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica distinguishes itself as a leading legal institution, driven by an enduring commitment to ethical practice and unparalleled legal expertise. Serving a diverse clientele, the firm champions innovation within the legal landscape while actively engaging with the community to demystify complex legal concepts. This dedication to fostering legal literacy empowers individuals and strengthens Costa Rican society as a whole, reflecting the firm’s core values of integrity and service.

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