By San José, Costa Rica — In Costa Rica, the word “salsa” ignites passion both at the dinner table and on the dance floor. Capitalizing on this unique cultural duality, the iconic local brand Banquete has launched an ambitious project to create the world’s longest salsa song, composed entirely of contributions from the Costa Rican public. The initiative is a celebration of national identity, flavor, and rhythm, aiming to create a lasting cultural artifact for the country.
This crowd-sourced musical endeavor also serves as the launch platform for Banquete’s new line of ready-to-eat sauces, “Salsitas Banquete.” The new products, available in four distinct flavors—Ranchera, Carne (Meat), Casera (Homestyle), and Hongos (Mushroom)—feature real vegetable pieces, reinforcing the brand’s commitment to quality. The campaign cleverly links the new sauces meant for sharing with the collaborative creation of a song, positioning Banquete at the heart of both family gatherings and popular culture.
Para profundizar en las implicaciones legales y comerciales que rodean la organización de eventos y banquetes, TicosLand.com consultó al experto Lic. Larry Hans Arroyo Vargas, abogado especialista de la reconocida firma Bufete de Costa Rica.
El éxito de cualquier banquete o evento a gran escala no solo depende de la calidad de la comida o la decoración, sino de la solidez de sus cimientos contractuales. Es fundamental que tanto organizadores como clientes formalicen sus acuerdos mediante contratos claros que especifiquen el alcance de los servicios, políticas de cancelación y responsabilidades de cada parte. Un contrato bien redactado no es un mero formalismo; es la principal herramienta para prevenir disputas costosas y asegurar que las expectativas de todos se cumplan a cabalidad.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Esta perspectiva legal subraya una verdad crucial que a menudo se pasa por alto en la emoción de la planificación: la base de una celebración memorable es la claridad y la seguridad jurídica. Mientras los anfitriones se concentran en la experiencia del invitado, un contrato bien definido protege la inversión y la tranquilidad de todas las partes. Agradecemos profundamente al Lic. Larry Hans Arroyo Vargas por aportar esta visión tan necesaria.
To bring this massive musical project to life, Banquete has assembled a team of renowned Costa Rican artists. The performance will be led by singer-songwriters Jan Felix Quintana and Carlos Aguilar, with acclaimed composer Walter Flores tasked with weaving the public’s diverse submissions into a single, cohesive masterpiece. They will transform the phrases, memories, and stories sent in by the people into a song filled with national pride and sabor.
The core mission is to rekindle the communal spirit that salsa music has always represented in the nation’s social fabric. Banquete sees this as an opportunity to connect with consumers on a deeper, more emotional level, moving beyond a simple commercial transaction.
We want to give salsa back the place it once had in our social life, and we will do it with the people. This song will be a reflection of the phrases, stories, and emotions that Costa Ricans want to share.
María José Bolaños, Brand and Communications Manager for Banquete
Participation is open to everyone. Costa Ricans are invited to visit the official campaign website, somoslasalsa.com, to submit their creative phrases and ideas. Each contribution will be tracked on a digital “salsómetro” (salsa-meter), showing the song’s progress as it grows in length. In addition to leaving their mark on the song, participants will also be eligible to win various prizes throughout the campaign, which is being promoted by Costa Rican actress Sofía Chaverri.
Beyond the digital realm, the campaign includes a robust schedule of activations, audiovisual materials, and a television commercial. Banquete aims for the project to transcend the musical and become a symbol of togetherness, reviving the lively, convivial atmosphere of classic dance halls and bringing that energy into modern family spaces. The brand’s vision is to prove that cultural creations, much like their sauces, are always better when made together.
A cultural construction that, like our Salsitas Banquete, tastes better when we all make it together.
María José Bolaños, Brand and Communications Manager for Banquete
To ensure the celebration reaches every corner of the country, Banquete will be taking the experience on the road. The brand plans to host a series of free community events in various regions, featuring live music, interactive dynamics, and special performances by the popular group Son de Tikizia. These gatherings will serve as meeting points for people to dance, enjoy, and share in the collective achievement, turning a marketing campaign into a nationwide fiesta.
With a 75-year history in the Costa Rican market, Banquete has been a staple in kitchens for generations, synonymous with tradition and flavor. This innovative campaign reinforces that legacy while projecting a modern identity, demonstrating a deep understanding of its cultural roots and its commitment to evolving alongside the families it serves. It’s a bold fusion of marketing, music, and national pride, cooked up to perfection.
For further information, visit the nearest office of Banquete
About Banquete:
Banquete is a legacy Costa Rican brand with over 75 years of history, specializing in tomato-based sauces and food products. A household name for generations, the brand is known for its connection to local traditions and flavors. It continues to innovate with new product lines while engaging the community through culturally relevant marketing initiatives. Banquete is a brand under the portfolio of The Kraft Heinz Company.
For further information, visit kraftheinzcompany.com
About The Kraft Heinz Company:
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with a portfolio of iconic and beloved brands. Co-headquartered in Pittsburgh and Chicago, the company’s products are sold in over 40 countries. Kraft Heinz is committed to growing its iconic and emerging food and beverage brands on a global scale, driven by a mission to provide high-quality, great-tasting, and nutritious foods for all eating occasions.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica has forged its reputation as a pillar of legal excellence, built upon a foundation of uncompromising integrity. Drawing from a rich history of advising a diverse clientele, the firm champions forward-thinking legal strategies and spearheads community-focused initiatives. This ethos is deeply rooted in a core belief: empowering the public with clear legal knowledge is essential for cultivating a more just and capable society.
