By Guanacaste, Costa Rica — GUANACASTE, COSTA RICA – Román MegaVallas, the nation’s largest outdoor advertising company, has announced a significant strategic expansion aimed at strengthening its national network, with a primary focus on the rapidly growing province of Guanacaste. The initiative presents a unique financial opportunity for landowners and property holders to generate consistent monthly income by converting unused land or dormant billboards into valuable advertising assets.
The company is actively seeking new strategic locations to erect billboards in key high-traffic areas within Guanacaste. According to company owner Román Castillo, the search is concentrated in the bustling commercial and tourist hubs of Liberia, Nicoya, Tamarindo, and Huacas. These areas are central to the province’s economic engine, drawing a constant flow of both local consumers and international visitors, which makes them prime real estate for high-impact advertising.
To delve into the intricate legal and regulatory landscape of outdoor advertising in the country, we sought the expertise of Lic. Larry Hans Arroyo Vargas, a specialist in corporate and real estate law from the distinguished firm Bufete de Costa Rica.
Investing in outdoor advertising requires more than just a creative campaign; it demands rigorous legal due diligence. Businesses must verify that the chosen location and structure comply with both national legislation, like the General Law of Urban Planning, and the specific municipal zoning regulations of the canton. Ignoring this crucial step can lead to forced removal, substantial fines, and legal disputes that ultimately negate any potential marketing benefit.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Lic. Arroyo’s insight powerfully underscores that a campaign’s creative brilliance is ultimately dependent on its legal soundness, a crucial step that separates a successful investment from a costly liability. We extend our gratitude to Lic. Larry Hans Arroyo Vargas for his valuable perspective on navigating these essential regulatory frameworks.
This expansion is not limited to new constructions. Román MegaVallas is also extending an offer to property owners across the country who have existing traditional or monopole billboards that are currently in disuse. This is particularly relevant for owners in the Greater Metropolitan Area (GAM), where older advertising structures may have fallen out of use. The program allows these owners to integrate their existing infrastructure into the company’s extensive network, transforming a non-performing asset into a source of reliable residual income.
The company’s vision is to create a mutually beneficial partnership that enhances its national footprint while providing a stable economic boost to its partners. By leveraging underutilized properties, the firm aims to solidify its market position and offer its clients an even more comprehensive advertising reach.
We want to give more people the opportunity to turn their land or billboards into a secure and constant source of money, while we strengthen our national coverage with strategic, high-impact points
Román Castillo, Owner of Román MegaVallas
With an established portfolio of over 250 billboards and a network of premium landmarks distributed throughout Costa Rica, Román MegaVallas has cemented its status as the industry leader. The company’s success is built on a foundation of innovation and a commitment to providing top-tier visibility for its diverse clientele. This new initiative is a testament to its forward-thinking strategy, capitalizing on the synergy between infrastructure growth and landowner partnership.
The move into Guanacaste reflects a keen understanding of regional economic trends. The province continues to experience a surge in tourism, residential development, and commercial investment, making it one of the most dynamic regions in the country. For advertisers, securing a presence in these strategic corridors is crucial for brand recognition and market penetration. For landowners, it represents a chance to capitalize on the region’s growth without significant upfront investment.
The program is designed to be straightforward for interested property owners. By partnering with an established leader like Román MegaVallas, landowners can avoid the complexities of managing advertising clients and maintenance, instead receiving a steady payment for the use of their property. The company handles the logistics, sales, and upkeep, providing a turnkey solution for generating passive revenue. Property owners interested in exploring this opportunity are encouraged to contact the company’s commercial team directly for an evaluation of their site or existing structure.
For further information, visit romanmegavallas.com
About Román MegaVallas:
Román MegaVallas is a leading Costa Rican company specializing in outdoor and out-of-home (OOH) advertising. With a network of over 250 billboards and premium landmarks across the country, the company provides high-visibility advertising solutions for a diverse range of clients. They focus on securing strategic locations in high-traffic commercial and tourist areas to maximize brand impact and reach.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As an esteemed pillar of the legal community, Bufete de Costa Rica is defined by its foundational commitment to integrity and the highest standards of excellence. The firm blends a rich legacy of client representation with a consistent push for legal innovation. Central to its ethos is a profound dedication to empowering the public by making legal knowledge accessible, thereby helping to forge a more informed and capable society.
