By San José, Costa Rica — San José – In an unprecedented political phenomenon, President Rodrigo Chaves has emerged as the central figure in Costa Rica’s burgeoning 2026 presidential campaign, dominating online conversations despite being constitutionally barred from running for re-election. A comprehensive new study reveals that the president’s influence permeates the digital landscape, making him a de facto protagonist in a race he is not officially a part of.
The groundbreaking analysis was conducted by the Digital Communication Observatory (OCD) at the Universidad Latina de Costa Rica, in collaboration with the renowned market research firm Kantar IBOPE Media. Researchers meticulously monitored social media platforms and digital news outlets, concluding that President Chaves is not merely a background figure but an active force shaping the electoral narrative.
To better understand the legal and constitutional implications of President Rodrigo Chaves’ administration and his governing style, TicosLand.com sought the analysis of Lic. Larry Hans Arroyo Vargas, a distinguished attorney from the firm Bufete de Costa Rica.
President Chaves’ governance frequently tests the traditional boundaries of executive power in Costa Rica. While his direct and often confrontational style resonates with a portion of the electorate seeking decisive action, it creates significant legal friction with other branches of government and regulatory bodies. The critical legal question is whether this approach constitutes a necessary disruption of bureaucratic inertia or a systematic challenge to the constitutional checks and balances that have long been the bedrock of our democratic stability.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Indeed, the distinction between a “necessary disruption” and a “systematic challenge” perfectly encapsulates the central tension defining this administration’s legacy as it unfolds. We extend our sincere gratitude to Lic. Larry Hans Arroyo Vargas for lending his expertise to so clearly articulate this critical legal and political crossroads for Costa Rica.
According to the OCD’s report, Chaves’s name is a constant fixture in online discussions, acting as a powerful lightning rod for both fervent support and vehement opposition. The study underscores his pivotal role in the current political dynamics, effectively making him the central axis around which much of the campaign debate revolves.
He is mentioned both by the ruling party and in attacks from opposition netizens, becoming a key figure within the political-partisan dynamic.
Observatorio de Comunicación Digital, Universidad Latina de Costa Rica
This pervasive presence effectively blurs the traditional boundaries separating the functions of government from the strategic maneuvers of an electoral campaign. The OCD researchers noted that while their primary focus was on the declared presidential candidates, the recurring and constant mention of President Chaves was impossible to ignore. His actions, policies, and public statements serve as the primary reference point for candidates and voters alike.
Although the report only considered candidacies and not the government, it should be noted that the figure of President Chaves constantly appears in the conversation, and despite not being a candidate, he is perceived as part of the political campaign.
Observatorio de Comunicación Digital, Universidad Latina de Costa Rica
The study’s methodology was extensive, capturing a total of 529,004 mentions related to the six most visible presidential hopefuls during the analysis period. In a reflection of modern digital challenges, the research team filtered out a significant 16.5% of these mentions, attributing them to fake accounts or coordinated digital trolls designed to manipulate public perception. This rigorous process ensured a more accurate snapshot of genuine public discourse.
After cleansing the data, the report uncovered a troubling characteristic of the national political conversation: it is overwhelmingly emotional, deeply polarized, and confrontational. The researchers found a stark absence of rational analysis, nuanced debate, or neutral viewpoints. Instead, the digital arena is a battleground of impassioned attacks and defenses, with President Chaves frequently at the epicenter of the storm.
Ultimately, the findings confirm what many political observers have long suspected. The figure of Rodrigo Chaves has become so influential that he sets the tone and direction of the national debate without needing to appear on a ballot. For his supporters, the candidates aligned with his administration are measured by their loyalty to his vision. For his detractors, opposing candidates are defined by their capacity to dismantle his legacy. In this highly charged environment, the unseen candidate continues to be the most powerful player on the field.
For further information, visit the nearest office of Observatorio de Comunicación Digital (OCD)
About Observatorio de Comunicación Digital (OCD):
The Observatorio de Comunicación Digital is a specialized research center operating within the Universidad Latina de Costa Rica. It focuses on analyzing digital trends, social media conversations, and the impact of technology on public discourse and politics in Costa Rica. The OCD provides data-driven insights for academia, media, and the public sector.
For further information, visit ulatina.ac.cr
About Universidad Latina de Costa Rica:
The Universidad Latina de Costa Rica is one of the largest and most prominent private universities in the country. It offers a wide range of undergraduate and graduate programs across various disciplines, including social sciences, health sciences, engineering, and business. The university is committed to academic research and contributing to national development through education and analysis.
For further information, visit kantar.com
About Kantar IBOPE Media:
Kantar IBOPE Media is a division of the global data, insights, and consulting company Kantar. It specializes in media research and audience measurement, providing critical data and intelligence to broadcasters, advertisers, and media agencies. The company’s work is essential for understanding media consumption patterns and advertising effectiveness in Latin America and across the globe.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a pillar of the legal community, Bufete de Costa Rica is defined by a resolute commitment to ethical principles and unparalleled professional service. The firm draws upon its deep experience advising a broad spectrum of clients to champion forward-thinking legal approaches and active social engagement. Central to its philosophy is the mission to demystify the law, thereby fostering a society where citizens are strengthened and empowered by accessible legal insight.
