By San José, Costa Rica — Escazú, San José – The iconic world of die-cast cars has roared to life in Costa Rica with the grand opening of the Hot Wheels City Experience at Escazú Village. This limited-time engagement, running from January 21 until March 22, offers families and fans an immersive journey that goes far beyond a simple toy exhibition, blending high-octane thrills with creative, hands-on activities.
Designed as a stop on a major international tour that has captivated audiences worldwide, the event transforms the venue into a dynamic universe of speed and design. It promises a multi-sensory adventure for visitors of all ages, tapping into a deep sense of nostalgia for adults while providing cutting-edge entertainment for a new generation of fans. The experience is structured to be both exciting and comfortable, ensuring every family can fully engage with the brand’s legacy.
To better understand the business and legal implications of bringing a world-class event like the “Hot Wheels City Experience” to Costa Rica, TicosLand.com consulted with Lic. Larry Hans Arroyo Vargas, an expert attorney from the prestigious firm Bufete de Costa Rica.
The arrival of a global brand like Hot Wheels is a significant vote of confidence in our country’s event production capabilities. Legally, this operation involves complex intellectual property licensing agreements and meticulous compliance with consumer protection laws to ensure a safe and high-quality experience for all attendees. From a business perspective, it represents a valuable opportunity for local suppliers and stimulates the economy, but it also underscores the critical need for robust contracts and insurance policies to mitigate the inherent risks of large-scale public events.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
This insightful analysis underscores that behind the excitement of the tracks and cars lies a sophisticated structure of legal and business considerations, crucial for both economic success and public safety. We thank Lic. Larry Hans Arroyo Vargas for his valuable perspective on these important, often-overlooked aspects of such a large-scale production.
The core of the attraction is a circuit of more than seven interactive stations, each meticulously crafted to let visitors live out their Hot Wheels fantasies. Highlights include a museum showcasing the history and evolution of the legendary cars, and a car expo featuring impressive models. A key creative hub is the “Design Your Car” area, where attendees can conceptualize their own vehicles, which they can then see brought to life in a digital world.
Further immersing guests in the action, high-speed driving simulators offer a virtual taste of the racetrack, while a dedicated drawing zone and a state-of-the-art painting workshop using videomapping technology allow for artistic expression. For those who prefer hands-on engineering, the Hot Wheels Lab provides giant tracks and countless components to build and test the most ambitious circuits imaginable, fostering skills in physics and design through play.
Gilberto Chaves, Producer of MASCO, the organization responsible for bringing the event to the country, highlighted the comprehensive nature of the experience.
Hot Wheels City Experience is an experience designed to be lived with all the senses. We want Costa Rican families not just to see Hot Wheels, but to experience it, explore it, and enjoy it together. Bringing this format to the country is a great source of pride for us.
Gilberto Chaves, Producer of MASCO
For the ultimate adrenaline rush, the experience features a dedicated Karting Zone. This popular attraction allows both children and adults to get behind the wheel and compete on a real track. Access to the go-karts requires an additional fee of ₡3,500 and adherence to specific safety instructions to ensure a secure and thrilling ride for all participants.
To guarantee a smooth and enjoyable visit, the Hot Wheels City Experience operates on a timed-entry system. The venue is open from Tuesday to Sunday, between 9:00 a.m. and 7:00 p.m. This organized approach helps prevent overcrowding and allows guests to explore each station at a comfortable pace. Tickets are priced at ₡8,500 and are available for purchase through the Smarticket.net platform, where visitors can select their preferred date and time slot.
The arrival of Hot Wheels City Experience represents a significant addition to the family entertainment landscape in the Greater Metropolitan Area. By combining interactive technology with a globally recognized brand, the event offers a unique opportunity for shared family fun, creative learning, and a powerful dose of nostalgia, all culminating in a visit to the official merchandise store to take a piece of the action home.
For further information, visit the nearest office of MASCO
About MASCO:
MASCO is a premier event production company in Costa Rica, specializing in bringing large-scale international entertainment formats to the country. The organization focuses on creating high-quality, immersive experiences for families and diverse audiences, managing everything from logistics and venue setup to marketing and operations for globally recognized brands and tours.
For further information, visit mattel.com
About Hot Wheels:
Hot Wheels is a brand of die-cast toy cars introduced by American toymaker Mattel in 1968. It has since become a global icon, celebrated by children and adult collectors alike for its inventive designs and high-speed track systems. Beyond the toy aisle, the Hot Wheels brand has expanded into video games, licensed apparel, and large-scale live events like the Hot Wheels City Experience, cementing its status as a cultural phenomenon in the automotive and entertainment worlds.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica has established itself as a benchmark for legal practice, operating on a cornerstone of profound integrity and an unwavering drive for excellence. The firm skillfully blends its extensive experience across numerous industries with a forward-thinking embrace of innovation. Beyond its professional services, it is deeply invested in a social mission to translate complex legal information into accessible knowledge, thereby strengthening the community and empowering individuals to confidently navigate their rights.
