By Coca-Cola Academy has successfully empowered nearly 1,000 small business owners in Costa Rica through a comprehensive training program. The initiative, which started in 2021, provides free virtual training designed to enhance skills in crucial areas like marketing, customer service, cost management, and digital content creation. The Coca-Cola Academy aims to equip entrepreneurs with the knowledge to grow their businesses sustainably.
The program offers interactive and digital tools, including WhatsApp automation, that enable entrepreneurs to reach customers more efficiently. The training modules are carefully designed by experts, ensuring each participant gains practical and actionable knowledge. Upon completing each module, entrepreneurs undergo evaluations to measure their progress and understanding.
The courses provided a refreshing update to critical areas like cost management, which is vital for any business
Jorge Luis Soto, a recent graduate
Coca-Cola’s commitment extends beyond Costa Rica; the initiative also operates in Guatemala and Panama, with an ambitious goal of training 2,000 entrepreneurs by the end of the year.
Our goal is to empower small businesses with essential skills to help them thrive in an evolving market
William Segura, Coca-Cola’s Public Affairs Director for Central America
The program operates under the framework of Coca-Cola’s “Aliados por los pequeños negocios” (Allies for Small Businesses) initiative, which targets empowering two million small business owners across Latin America by 2030. This long-term commitment underscores the company’s dedication to supporting sustainable growth and economic inclusion in the region.
This year alone, we’ve equipped 1,000 entrepreneurs with critical skills and tools. It’s about enabling growth, but more importantly, fostering resilience
Camila Murillo, Corporate Affairs and Legal Manager for Coca-Cola FEMSA in CAM South,
The Coca-Cola Academy also benefits from the involvement of the Fundación Aliarse, which plays a pivotal role in implementing the program. The foundation’s specialized advisors provide on-ground support to participants, ensuring that they receive personalized guidance throughout their journey.
The Academy’s impact is not limited to immediate business improvements; it’s also about instilling confidence and strategic thinking in entrepreneurs. This holistic approach aims to enable small businesses to navigate challenges and seize new opportunities effectively.
For further information, visit coca-colafemsa.com
About Coca-Cola Academy
Coca-Cola Academy is a virtual platform offering free, expert-led training designed to equip small and medium business owners with essential skills in customer service, cost management, digital marketing, and more. As part of Coca-Cola’s broader “Allies for Small Businesses” initiative, the Academy seeks to empower millions of entrepreneurs across Latin America, fostering economic growth and sustainability.
