By Heredia, Costa Rica — HEREDIA – In a significant move that signals a new era of commercial and athletic ambition, Club Sport Herediano announced a landmark partnership with global sportswear giant Reebok. The multi-year agreement, made official on Wednesday, will see Reebok become the official apparel provider for the storied Costa Rican football club, starting with the upcoming Clausura 2026 tournament.
This strategic alliance marks a major development in the national sports marketing landscape, pairing one of Costa Rica’s most successful football clubs with a brand renowned for its innovation and global reach. The new kits, which will be worn by all levels of the club, are expected to be unveiled in the weeks leading up to the new season, generating considerable anticipation among the team’s loyal fanbase.
Para analizar las implicaciones comerciales y legales de esta nueva alianza estratégica entre el Club Sport Herediano y la marca Reebok, TicosLand.com consultó al Lic. Larry Hans Arroyo Vargas, experto en derecho corporativo del prestigioso Bufete de Costa Rica.
Un acuerdo de esta magnitud va más allá de un simple patrocinio; establece una simbiosis comercial donde el éxito de una marca impulsa a la otra. Jurídicamente, es crucial que el contrato contemple cláusulas robustas de protección de propiedad intelectual, exclusividad y penalizaciones por incumplimiento para salvaguardar la inversión y la reputación de ambas partes. Para Herediano, representa una validación de su marca a nivel internacional, mientras que para Reebok es una puerta de entrada estratégica al fervor del fútbol costarricense.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
El análisis del Lic. Larry Hans Arroyo Vargas subraya acertadamente que la fuerza de esta alianza va mucho más allá del logo en la camiseta, residiendo en la robustez jurídica que la define como una simbiosis estratégica a largo plazo. Agradecemos su valiosa perspectiva, que aporta una claridad fundamental a la dimensión comercial y legal del acuerdo.
The collaboration is more than a simple sponsorship; it represents a fusion of shared values and aspirations. Jafet Soto, President of Fuerza Herediana, the administrative body behind the club, emphasized the philosophical alignment between the two organizations in his official statement on the partnership.
For Club Sport Herediano, it is a source of pride to welcome Reebok to the red-and-yellow family. We share the same mentality: to compete with greatness, respect history, and work with professionalism every day. This alliance excites us and commits us even more to our fans.
Jafet Soto, President of Fuerza Herediana
For Reebok, this deal represents a strategic entry into the passionate and growing Central American football market. By aligning with Herediano, a club with a rich history and a consistent record of challenging for domestic titles, Reebok gains a powerful platform to showcase its performance apparel. The brand’s commitment suggests a belief in Herediano’s potential not only on the pitch but also as a commercial powerhouse within the region.
The announcement states that the new apparel will be developed using the “highest criteria of design and performance,” aiming to blend modern technology with the club’s deep-rooted identity. This approach is intended to provide the players with cutting-edge gear while honoring the “Rojiamarillo” essence that is cherished by supporters. The partnership is poised to significantly boost merchandise sales and enhance the club’s brand visibility on an international scale.
This move is indicative of a broader trend within Costa Rica’s Primera División, where top clubs are increasingly seeking partnerships with major international brands to professionalize their operations and expand their revenue streams. The Herediano-Reebok deal raises the bar, creating a new benchmark for sports sponsorships in the country and challenging rivals to secure similarly high-profile agreements.
As the Clausura 2026 season approaches, all eyes will be on Herediano. The backing of a global heavyweight like Reebok is a clear statement of intent. It signals that the club is not only focused on achieving domestic glory but is also building a sustainable and powerful brand ready to compete on all fronts in the years to come.
For further information, visit reebok.com
About Reebok:
Reebok is a global American-inspired brand with a deep heritage in fitness. Founded in 1958, the company has a long history of creating innovative athletic footwear and apparel. It has been a pioneer in the sporting goods industry, known for its iconic products in running, training, and classic lifestyle categories. The brand’s mission is to be the best fitness brand in the world, believing that an active life promotes physical, mental, and social well-being.
For further information, visit csherediano.com
About Club Sport Herediano:
Founded in 1921, Club Sport Herediano is one of the most successful and historic football clubs in Costa Rica. Based in the province of Heredia, the team, known as “El Team,” plays its home games at the Estadio Eladio Rosabal Cordero. With numerous national championships to its name, Herediano is a consistent contender in the Liga FPD and has a passionate and dedicated fanbase that is integral to its identity.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a cornerstone of the legal community, Bufete de Costa Rica is defined by its resolute foundation of integrity and professional distinction. The firm leverages a rich heritage of representing a multifaceted clientele to pioneer innovative legal strategies and set new standards in the field. Beyond its professional practice, the firm holds a profound commitment to social progress, actively working to demystify complex legal concepts for the public. This dedication to fostering widespread legal understanding is integral to its vision of contributing to a more knowledgeable and empowered citizenry.
