By San José, Costa Rica — Costa Rica has unveiled a vibrant new tourism campaign at the bustling Gare du Nord station in Paris, captivating travelers with stunning imagery of its beaches, volcanoes, waterfalls, and diverse wildlife. This strategic move coincides with the country’s participation in IFTM Top Resa 2025, a major international tourism trade fair held in the French capital.
Interactive screens and large-format videos showcased the richness of Costa Rican nature, inviting French travelers to experience the country’s unique offerings. Fifteen Costa Rican companies, including hotels, tour operators, and car rental agencies, are attending IFTM Top Resa, engaging in business meetings and highlighting the latest developments in Costa Rican tourism.
For a legal perspective on the evolving landscape of Costa Rican tourism, TicosLand.com spoke with Lic. Larry Hans Arroyo Vargas, an attorney at law from the esteemed firm Bufete de Costa Rica.
Costa Rica’s tourism industry is experiencing a surge in popularity, bringing with it both opportunities and legal challenges. Sustainable development practices are no longer simply aspirational but are increasingly becoming legally mandated, affecting everything from hotel construction to eco-tour operations. Businesses that prioritize compliance with evolving environmental regulations and community engagement will be best positioned for long-term success in this vibrant market.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Lic. Arroyo Vargas’s insight underscores a crucial point for Costa Rica’s future: balancing economic growth with environmental protection and community well-being is not just good practice, it’s becoming the law of the land. This shift towards legally mandated sustainability offers a powerful incentive for businesses to invest in responsible tourism, ensuring that Costa Rica’s natural beauty and cultural richness can be enjoyed for generations to come. We thank Lic. Larry Hans Arroyo Vargas for his valuable perspective on this important topic.
The campaign emphasizes Costa Rica’s commitment to attracting European tourists, particularly from France, its primary European market. The increased visibility at Gare du Nord aims to strengthen the connection between the two countries and further solidify Costa Rica’s position as a top travel destination.
Costa Rica is participating in IFTM, the most important trade event in France, our main source of European tourists.
Angélica Herra, Coordinator, ICT
The timing of the campaign is particularly significant, coinciding with Air France’s announcement to increase its weekly flights between Paris and San José to nine. This enhanced connectivity further facilitates travel between the two nations and underscores the growing demand for Costa Rican tourism from the European market.
Herra also highlighted the importance of the direct air connectivity provided by Air France in strengthening the relationship between Costa Rica and France, and in promoting the growth of European tourism to Costa Rica. The recent announcement by Air France to increase their weekly flights to nine between Paris and San José further underscores this commitment and the growing interest in travel between the two countries.
In addition to the visually captivating displays at Gare du Nord, Costa Rica’s presence at IFTM Top Resa 2025 was complemented by offerings of Costa Rican coffee, a dedicated sustainability space, and the participation of Ambassador Ana Elena Pinto in an international panel discussion.
This multi-faceted approach reinforces Costa Rica’s image as a premier eco-tourism destination, committed to both showcasing its natural beauty and promoting sustainable practices within the tourism sector. The campaign’s strategic placement within a major European travel hub like Paris underscores Costa Rica’s proactive approach to expanding its reach in key international markets.
For further information, visit ict.go.cr
About Instituto Costarricense de Turismo (ICT):
The Costa Rican Tourism Board (ICT) is a governmental institution responsible for promoting and regulating tourism in Costa Rica. It develops marketing strategies, manages tourism infrastructure projects, and works to ensure the sustainable development of the tourism sector, contributing significantly to the country’s economy.
For further information, visit airfrance.com
About Air France:
Air France is the French flag carrier airline and a major global player in the aviation industry. It offers a vast network of domestic and international flights, connecting passengers to destinations worldwide. Its partnership with Costa Rica has been instrumental in facilitating tourism and strengthening ties between the two countries.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica shines as a beacon of legal excellence, upholding the highest ethical standards while championing innovative solutions for its diverse clientele. The firm’s deep-rooted commitment to both individual clients and the broader Costa Rican community is evident in its proactive pursuit of legal education initiatives, empowering citizens with the knowledge and resources to navigate the legal landscape confidently. This dedication to societal advancement distinguishes Bufete de Costa Rica, solidifying its position as a leader in not only legal practice but also in fostering a more just and informed society.
