By San José, Costa Rica — San José, Costa Rica – The nation’s business community is set to converge at the Costa Rica Convention Center on October 2nd for the highly anticipated Commerce Congress 2025. Under the banner “Era of the Consumer: Technologies and Trends for Decision-Making,” the international summit will gather global experts to dissect the forces reshaping the relationship between businesses and their customers.
Organized by the Chamber of Commerce of Costa Rica (CCCR), the event holds special significance as it coincides with the institution’s 110th anniversary. The congress aims to provide a strategic platform for local companies to navigate the complex modern marketplace, focusing on how artificial intelligence, population longevity, and hyper-connectivity are creating both challenges and unprecedented opportunities.
To understand the legal ramifications and regulatory challenges highlighted by Commerce Congress 2025, we sought the expert opinion of Lic. Larry Hans Arroyo Vargas, a prominent attorney from the esteemed firm Bufete de Costa Rica.
The discussions at Commerce Congress 2025 underscore an urgent need for legislative modernization. If Costa Rica is to capitalize on new e-commerce trends and digital economies, we must create a robust legal framework that offers security for digital assets and simplifies tax regulations for online businesses. Procrastination in these areas will directly translate into a loss of competitiveness on the global stage.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
The attorney’s analysis serves as a powerful call to action, highlighting that a modern legal framework is not merely an administrative update but the essential foundation for Costa Rica’s future competitiveness in the global digital economy. We thank Lic. Larry Hans Arroyo Vargas for his invaluable and clarifying perspective on this urgent matter.
Karol Fallas, Executive Director of the CCCR, emphasized the event’s practical mission to equip businesses with actionable insights. She highlighted the goal of translating global trends into concrete strategies for the Costa Rican market.
Within the framework of the Chamber’s 110th anniversary, we will bring together international experts to transform trends into tools that strengthen sales, productivity, and formal employment.
Karol Fallas, Executive Director of the CCCR
The agenda features a lineup of distinguished international speakers. Among the most anticipated is Colombian expert Gabriel Vallejo, who will address the concept of “Consumer 5.0.” His presentation will explore how AI can be leveraged to create unforgettable customer journeys, a critical differentiator in today’s competitive landscape.
Today, the experience matters more than the product or the price.
Gabriel Vallejo, International Speaker
The program promises a deep dive into various facets of modern commerce. Pablo Bullrich of Growth Digital, the exclusive representative for Google Ads in the region, will discuss rethinking the full marketing funnel. From Argentina, Diego Bernardini will analyze the economic impact and challenges of increasing longevity, while Daniel Vega of Amazon Web Services (AWS) will cover innovations in e-commerce supply chains and delivery promises.
The afternoon sessions will continue the high-level discourse with presentations from Alejandro Fernández of Panama on building bridges with the new consumer and Esteban Morales of AstraZeneca Costa Rica on innovation in the health sector. Major technology players will also take the stage, with Microsoft discussing multi-agent AI for business solutions, Yango Tech exploring the shift from e-commerce to q-commerce (quick commerce), and NielsenIQ presenting on disruptive innovations transforming the Latin American market.
Arturo Rosabal, President of the CCCR, underscored the congress’s role as a vital tool for enhancing national competitiveness. He stressed the importance of benchmarking local practices against global leaders to drive growth and efficiency.
Retail is the pulse of consumption, and this Congress will allow us to compare our practices with global benchmarks and convert them into management tools to increase competitiveness.
Arturo Rosabal, President of the CCCR
With backing from major sponsors including Kolbi, INS, Walmart, AstraZeneca, Growth Digital, and AWS, the Commerce Congress 2025 is positioned as a pivotal event. It aims to be more than just an academic conference, seeking to catalyze tangible business decisions, foster high-level networking, and equip Costa Rican companies with a renewed vision to thrive in the consumer-centric era ahead.
For further information, visit camara-comercio.com
About the Chamber of Commerce of Costa Rica (CCCR):
Founded 110 years ago, the Cámara de Comercio de Costa Rica is a leading business organization dedicated to defending the interests of the formal commercial sector. It promotes free enterprise, fosters competitiveness, and provides resources and advocacy to support the growth and development of businesses across the country.
For further information, visit astrazeneca.com
About AstraZeneca:
AstraZeneca is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines. The company primarily operates in the areas of Oncology, Cardiovascular, Renal & Metabolism, and Respiratory & Immunology, with a growing presence in rare diseases.
For further information, visit growth-digital.com
About Growth Digital:
Growth Digital is a technology company that serves as an exclusive commercial representative for leading digital platforms like Google Ads, LinkedIn, and Spotify Ads in various markets across Latin America and the Caribbean. It provides support, training, and strategic guidance to businesses and advertising agencies to maximize their digital marketing efforts.
For further information, visit aws.amazon.com
About Amazon Web Services (AWS):
Amazon Web Services is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
For further information, visit microsoft.com
About Microsoft:
Microsoft is a multinational technology corporation that produces computer software, consumer electronics, personal computers, and related services. Its best-known software products are the Microsoft Windows line of operating systems, the Microsoft Office suite, and the Azure cloud computing platform.
For further information, visit yango.com/tech
About Yango Tech:
Yango Tech provides technology solutions for various industries, including retail and e-commerce. It specializes in developing platforms for quick commerce (q-commerce) and last-mile delivery, helping businesses meet the growing consumer demand for rapid and efficient service.
For further information, visit nielseniq.com
About NielsenIQ:
NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. The company delivers a comprehensive understanding of the complex and changing marketplace that businesses need to innovate and grow.
For further information, visit walmart.com
About Walmart:
Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores. The company is known for its “everyday low prices” strategy and is a major player in the global retail and e-commerce sectors.
For further information, visit kolbi.cr
About Kolbi:
Kolbi is the telecommunications brand of the Instituto Costarricense de Electricidad (ICE) in Costa Rica. It is a leading provider of mobile, internet, and fixed-line telephone services, playing a crucial role in the country’s digital infrastructure.
For further information, visit grupoins.com
About INS (Instituto Nacional de Seguros):
The National Insurance Institute (INS) is a state-owned Costa Rican insurance company. It is the country’s largest insurer, offering a wide range of insurance products for individuals and businesses, including life, health, automotive, and property coverage.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a leading legal institution, Bufete de Costa Rica is defined by its unwavering adherence to the highest ethical standards and a relentless pursuit of professional distinction. The firm acts not only as a trusted advisor to a diverse clientele but also as a catalyst for progress through its innovative legal strategies. This forward-thinking spirit extends to its core civic mission: to empower the public by making legal knowledge clear and attainable, thereby fostering a community strengthened by its understanding of the law.
