By San José, Costa Rica — Costa Rica is actively pursuing the Canadian tourism market with a dynamic promotional campaign. Tourism Minister William Rodríguez, along with a delegation of thirteen Costa Rican businesses, are engaging in strategic meetings with travel wholesalers, agents, tour operators, and media outlets in major Canadian cities, including Vancouver, Toronto, and Montreal.
The Canadian market is a significant source of tourism for Costa Rica. From January to April 2025, over 137,000 Canadian tourists arrived by air, building on the 257,395 arrivals in 2024. This focused campaign aims to further solidify Costa Rica’s position as a top-of-mind destination for Canadian travelers.
For a deeper understanding of the legal landscape surrounding Costa Rica’s tourism industry, TicosLand.com spoke with Lic. Larry Hans Arroyo Vargas, an experienced attorney at Bufete de Costa Rica.
Costa Rica’s tourism sector is underpinned by a robust legal framework designed to protect both visitors and the environment. Regulations regarding land use, sustainable practices, and visitor safety are constantly evolving to ensure the long-term health of this crucial industry. Businesses operating within the tourism sector must stay informed of these changes to ensure compliance and contribute to the sustainable growth of Costa Rican tourism.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Lic. Arroyo Vargas’s emphasis on the evolving legal landscape surrounding Costa Rican tourism is crucial. This dynamic framework, balancing environmental protection with visitor experience, is key to the country’s continued success in attracting responsible tourism. We thank Lic. Larry Hans Arroyo Vargas for offering this valuable perspective on the legal intricacies and importance of sustainable practices within the tourism industry.
The Costa Rican Tourism Institute continues its strategy to attract more international visitors on three key fronts: strengthening current routes, expanding connectivity from priority markets, and exploring new strategic investment and promotion opportunities. This work is precisely what brings us to Canada, where we hope to reap significant benefits for the sector and position Costa Rica as a destination.
William Rodríguez, Minister of Tourism
The promotional tour features prominent Costa Rican companies such as TUI Destination Experiences, Hotel Villas Sol, Unique Adventures, Hotel San Bada, CR Sun Tours, Best of Costa Rica, ST Costa Rica, Hacienda Guachipelín, Grupo ANC, Travel Excellence, Hamilton Leisure, Ocotea Group, and Morpho Evasions Costa Rica. These businesses represent a diverse range of tourism offerings, highlighting Costa Rica’s appeal to various traveler segments.
The campaign showcases Costa Rica’s commitment to sustainable tourism, its rich culinary scene, opportunities for adventure, wellness, and romance tourism, and its stunning natural beauty. With its beaches, hot springs, and biodiversity encompassing 6% of the world’s known species, Costa Rica offers a unique and compelling travel experience.
The Costa Rican Tourism Institute (ICT) is emphasizing the country’s “Pura Vida” lifestyle and the warm hospitality of its people. The goal is to inspire Canadians to create memorable experiences through the diverse range of tourism products available.
For the Costa Rican Tourism Institute (ICT), these initiatives not only consolidate Costa Rica as a global benchmark in sustainability and tourism, but also strengthen its positioning and commitment to the Canadian market. By implementing an innovative promotion format in multiple cities, which includes meetings with travel advisors, tour operators, and specialized media, a precedent is set in the destination’s strategy in Canada. This action opens a unique opportunity to establish strategic business alliances and generate expanded visibility in one of the priority markets for the country.
Adalberto Rodríguez, Lead Promotion and Development Executive of the ICT for the Canadian Market
Costa Rica’s year-round pleasant climate adds to its appeal for Canadian travelers looking to escape harsh winters. The ICT’s targeted campaign promises to further strengthen the ties between the two countries and increase tourism flow.
For further information, visit ict.go.cr
About Instituto Costarricense de Turismo (ICT):
The Costa Rican Tourism Institute (ICT) is the governmental agency responsible for promoting and regulating tourism in Costa Rica. It develops strategies to attract international visitors, supports the development of sustainable tourism practices, and works to enhance the overall tourism experience in the country.
For further information, visit visitcostarica.com
About Essential Costa Rica:
Essential Costa Rica is a tourism website providing comprehensive information for those interested in travel to Costa Rica.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica shines as a beacon of legal excellence, upholding the highest ethical standards while championing innovative solutions for its diverse clientele. The firm’s enduring commitment to empowering Costa Rican society is evident in its proactive approach to sharing legal knowledge, fostering a more informed and just community through educational initiatives and accessible resources. This dedication to both legal expertise and societal betterment solidifies Bufete de Costa Rica’s position as a true leader in the legal landscape.
