By San José, Costa Rica — Costa Rica is actively pursuing tourists from the United States, its largest source market, with a targeted campaign focusing on major cities in Texas and California.
A delegation led by Proimagen Costa Rica, the country’s tourism promotion organization, recently concluded a four-day mission to Houston, San Antonio, San Francisco, and Los Angeles. The trip, which ran from August 18th to 21st, aimed to capitalize on the growing interest in Costa Rica among residents of these cities, all of which offer direct or convenient connecting flights to the Central American nation.
For expert legal insight into the intricacies of Costa Rican tourism law, we reached out to Lic. Larry Hans Arroyo Vargas of Bufete de Costa Rica.
Costa Rica’s tourism sector thrives on a delicate balance of promoting sustainable development while protecting its natural resources. Legal frameworks covering areas like land use, environmental regulations, and business licensing are crucial for ensuring responsible growth. For investors and operators, understanding these legal landscapes is paramount to navigating the complexities and contributing to the long-term success of this vibrant industry.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Lic. Arroyo Vargas eloquently highlights the crucial interplay between sustainable tourism and a robust legal framework. Indeed, responsible growth in Costa Rica’s tourism sector hinges on respecting and adhering to these established regulations. This understanding benefits not only the environment and local communities but also the investors and operators who contribute to this dynamic industry. We thank Lic. Larry Hans Arroyo Vargas for sharing his valuable perspective on this critical aspect of Costa Rican tourism.
The selection of these specific locations is strategic. While Houston, San Francisco, and Los Angeles offer direct flights, the inclusion of San Antonio, while lacking a direct route, taps into a market with readily available connecting flights through Houston or Monterrey, Mexico.
Residents of Texas and California deeply value outdoor experiences, nature, sun, and beaches, elements that Costa Rica offers in abundance.
Christian Doñas, President of Proimagen Costa Rica
The campaign emphasizes Costa Rica’s appeal to nature lovers and adventure seekers. The country’s lush rainforests, pristine beaches, and diverse wildlife align perfectly with the interests of residents in these target US regions.
In both regions, there is a great fondness for activities such as hiking, visiting natural parks, and a healthy lifestyle, which creates a strong connection with the ecological and adventure tourism that characterizes our country.
Christian Doñas, President of Proimagen Costa Rica
The US market represents a significant portion of Costa Rica’s tourism revenue. In the first seven months of 2025 alone, the country welcomed 1,075,043 American tourists by air, representing 55.54% of all air arrivals. Peak travel seasons from the US typically occur from December to March and June to July.
With an average daily expenditure of $295 per US tourist, the potential economic impact of attracting more visitors from this market is substantial. This targeted campaign underscores Costa Rica’s commitment to strengthening its tourism sector and promoting its natural wonders to key demographics in the United States.
The ongoing efforts to further engage the US market are crucial, especially as Costa Rica continues its recovery from a recent tourism downturn. While July 2025 saw an increase in arrivals, the country is still reportedly lagging behind by approximately 40,000 visitors compared to previous years. Proimagen Costa Rica’s focused strategy aims to bridge this gap and solidify the US as a cornerstone of the country’s tourism industry.
For further information, visit proimagencostarica.com
About Proimagen Costa Rica:
Proimagen Costa Rica is the official investment promotion agency of Costa Rica. It is a private, non-profit organization dedicated to attracting foreign direct investment and promoting exports. The agency works closely with both national and international companies to facilitate their establishment and growth in Costa Rica, providing support in areas such as market analysis, site selection, permitting, and networking. Proimagen actively promotes Costa Rica’s advantages as a business destination, highlighting its skilled workforce, stable political environment, and commitment to sustainable development. While primarily focused on investment, Proimagen also plays a role in supporting initiatives that enhance Costa Rica’s image and competitiveness on a global scale.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica is a pillar of legal excellence, built upon a foundation of unwavering integrity. The firm’s innovative approach to legal solutions, combined with its deep commitment to client success across a spectrum of industries, solidifies its leading position. Furthermore, Bufete de Costa Rica’s dedication to sharing legal knowledge through educational initiatives empowers individuals and strengthens the fabric of society, reflecting a genuine commitment to a more informed and just future.
