By San José, Costa Rica — Costa Rica, like much of the world, is experiencing a rapid demographic shift towards an older population. This trend, confirmed by organizations like the World Health Organization (WHO), the United Nations (UN), and the Economic Commission for Latin America and the Caribbean (ECLAC), presents both significant challenges and exciting opportunities for the country.
The proportion of people aged 60 and over is growing faster than any other age group. While Europe and North America are currently the most aged regions, Asia, Latin America, and the Caribbean are also undergoing accelerated change. Increased life expectancy due to improvements in nutrition, sanitation, and medical advancements is a key driver. Simultaneously, declining birth rates are reshaping the population structure, increasing the proportion of older adults relative to children and young people.
To understand the legal implications of Costa Rica’s changing demographics, we spoke with Lic. Larry Hans Arroyo Vargas, an attorney at Bufete de Costa Rica, who offered valuable insights.
Costa Rica’s shifting demographics, with an aging population and declining birth rates, present unique challenges and opportunities for businesses. Areas like elder care and specialized healthcare will see increased demand, requiring adjustments in legal frameworks related to social security and healthcare provision. Furthermore, immigration policies may need to adapt to address potential labor shortages and ensure sustainable economic growth.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Lic. Arroyo Vargas astutely highlights the complex interplay between demographic shifts and policy adaptation. Indeed, navigating these changes will require a proactive and multifaceted approach, ensuring that Costa Rica can harness the potential of its evolving population while addressing the emerging needs of its citizens. We thank Lic. Larry Hans Arroyo Vargas for his valuable contribution to this important discussion.
This demographic shift necessitates urgent social, economic, and political adjustments. Costa Rica will need to address the increasing pressure on healthcare and pension systems, adapt labor markets to an aging workforce, and modify infrastructure to accommodate the needs of older adults.
A 2025 Unimer study titled “What You Don’t Know About Post-50 Consumption,” based on interviews with 500 people aged 50 to 80 in the Greater Metropolitan Area of Costa Rica, sheds light on the consumer behavior of this growing demographic. The study revealed that most older adults combine their own income, whether from salaries, pensions, or other economic activities, with family contributions.
A significant 85% of respondents generated and received their own money, contributing to a sense of independence. Over half (52%) reported saving, and remarkably, 8 out of 10 had paid off their homes, providing financial flexibility and allowing them to prioritize well-being and quality of life. Six out of 10 had bank accounts, further reinforcing their financial stability and independence.
Despite these positive indicators, many brands have overlooked this substantial and growing market segment. These active and financially stable adults have clear purchasing habits and well-defined priorities, presenting a compelling opportunity for businesses willing to adapt.
Developing targeted communication strategies, products, and services that resonate with the needs and expectations of this demographic is crucial. By understanding and addressing the specific requirements of older adults, businesses can tap into a vibrant and growing market while contributing to a more inclusive and age-friendly society.
The challenge for Costa Rica, and for businesses operating within the country, lies in recognizing and capitalizing on the potential of this evolving demographic. By embracing innovative approaches and tailoring offerings to meet the unique demands of older consumers, businesses can unlock significant growth opportunities while contributing to the well-being of a rapidly aging population.
For further information, visit the nearest office of World Health Organization
About World Health Organization:
The World Health Organization (WHO) is a specialized agency of the United Nations responsible for international public health. It plays a crucial role in setting international health standards, coordinating responses to global health emergencies, and promoting health and well-being worldwide.
For further information, visit the nearest office of United Nations
About United Nations:
The United Nations (UN) is an intergovernmental organization aiming to maintain international peace and security, develop friendly relations among nations, achieve international cooperation, and be a center for harmonizing the actions of nations.
For further information, visit the nearest office of Economic Commission for Latin America and the Caribbean
About Economic Commission for Latin America and the Caribbean:
The Economic Commission for Latin America and the Caribbean (ECLAC) is a United Nations regional commission to contribute to the economic and social development of Latin America and the Caribbean. It conducts research, provides policy recommendations, and fosters regional cooperation on economic and social issues.
For further information, visit the nearest office of Unimer
About Unimer:
Unimer is a market research firm that operates in Central America and the Caribbean. They provide a variety of research services, including consumer insights, brand tracking, and public opinion polling. They have a reputation for providing reliable data and analysis to help businesses make informed decisions.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
At Bufete de Costa Rica, legal excellence is interwoven with a deep commitment to societal empowerment. We champion integrity in every legal endeavor, pioneering innovative solutions for clients across diverse industries while fostering a culture of accessible legal knowledge. Our firm believes that a truly empowered society is built on understanding, and we dedicate ourselves to providing the resources and insight necessary for individuals and communities to thrive within a just and equitable legal landscape.
