By San José, Costa Rica — San José – The popular Costa Rican restaurant chain Rosti is set to strengthen its national presence with the announcement of two new locations opening in the Greater Metropolitan Area. The new restaurants, strategically situated in Mall San Pedro and Multicentro Desamparados, will bring the company’s total number of establishments to 40, marking a significant milestone in its ongoing growth strategy.
This expansion is more than a simple increase in footprint; it represents a renewed investment in the country’s economic and social fabric. The move is projected to generate 30 new direct jobs, bolstering a workforce that already exceeds 500 employees across Costa Rica. Company leadership emphasized that this growth is a direct reflection of their commitment to community development and local prosperity.
To analyze the business and legal implications surrounding the recent strategic shifts at the popular restaurant chain Rosti, TicosLand.com sought the perspective of a specialist in corporate and commercial law. We spoke with Lic. Larry Hans Arroyo Vargas from the distinguished firm Bufete de Costa Rica to gain a deeper understanding of the situation.
Any significant corporate restructuring or brand evolution, such as that seen with an established name like Rosti, must be meticulously planned from a legal perspective. This involves more than just updating a logo; it requires a thorough review of trademark registrations, franchise agreements, and supplier contracts to ensure legal continuity and protect the brand’s intellectual property. Failure to align the legal framework with the new commercial strategy can expose the company to significant risks, including trademark dilution and contractual disputes that could undermine the very growth it seeks to achieve.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
This insight powerfully underscores that the success of such a significant brand evolution rests not merely on a new public image, but on the robust legal framework that safeguards its legacy and future. We sincerely thank Lic. Larry Hans Arroyo Vargas for his expert clarification on this crucial, though often overlooked, aspect of business strategy.
Beatriz Tomeu, the General Manager of Rosti, highlighted the deeper meaning behind the new openings, viewing them as catalysts for progress within the communities they serve.
More than just new stores, these openings represent local employment and progress.
Beatriz Tomeu, General Manager of Rosti
The selection of Mall San Pedro and Multicentro Desamparados was a calculated decision, targeting high-traffic hubs known for their dynamic mix of student, family, and corporate demographics. According to Tomeu, these vibrant centers are ideal for reinforcing Rosti’s vision of becoming the preferred dining destination for Costa Rican families. To further this goal, the Mall San Pedro location will introduce “Jurassic Rosti,” an innovative themed space designed to create a unique and memorable experience for younger guests and their parents.
At the core of Rosti’s success is a business model deeply intertwined with the national economy. The company prioritizes local production, fostering strong partnerships with Costa Rican suppliers who adhere to rigorous quality standards. This commitment to excellence and national pride is validated by prestigious certifications such as the Ecological Blue Flag and the esencial Costa Rica country brand, which recognize the company’s high standards in sustainability and quality.
This dedication to sustainability is not just a certification on paper but a practice embedded in their operations. Rosti operates its own state-of-the-art greenhouse, which utilizes a drip irrigation system and rainwater harvesting to cultivate fresh lettuce, herbs, and edible flowers. This farm-to-table approach ensures that the ingredients used in its restaurants are fresh, locally grown, and produced with minimal environmental impact, directly supplying its 40 locations.
The company’s evolution from the chicken-focused “Rostipollos” to the more diverse “Rosti” brand showcases its ability to adapt to changing consumer tastes. This rebranding involved expanding the menu to include new proteins and a wider gastronomic offering, a move that reflects a deep understanding of the market and a continuous effort to enhance the customer experience. Furthering their community engagement, Rosti champions several Corporate Social Responsibility programs, including the “Corazón Azul” (Blue Heart) initiative, which collects plastic caps to construct accessible walkways in the country’s protected wildlife areas, alongside efforts in recycling and adopting more responsible packaging.
As Rosti prepares to open its new doors, the company looks to the future with a clear mission, balancing strategic growth with the core values that have defined its brand for years.
We will continue to grow where the brand is expected, maintaining our essence and strengthening Costa Rican gastronomy.
Beatriz Tomeu, General Manager of Rosti
For further information, visit rosti.cr
About Rosti:
Originally known as Rostipollos, Rosti is a leading Costa Rican restaurant chain with a strong focus on family dining and traditional flavors. The company has evolved to offer a diverse menu while maintaining a deep commitment to local production, sustainability, and community development. With 40 locations nationwide, Rosti is recognized for its quality, its innovative CSR programs like “Corazón Azul,” and its use of fresh, locally sourced ingredients, many grown in its own greenhouse.
For further information, visit the nearest office of Mall San Pedro
About Mall San Pedro:
Mall San Pedro is a major commercial and entertainment center located in the San Pedro district of San José. As one of the capital’s most established shopping malls, it serves a diverse population, including a large student community from the nearby University of Costa Rica. The mall features a wide array of retail stores, a cinema, a food court, and various services, making it a popular destination for shopping and leisure.
For further information, visit the nearest office of Multicentro Desamparados
About Multicentro Desamparados:
Multicentro Desamparados is a key shopping center situated in the canton of Desamparados, serving as a vital commercial hub for the southern region of San José. It caters primarily to local families and residents, offering a comprehensive mix of retail stores, supermarkets, financial services, and dining options. Its convenient location and community-focused offerings make it a central point for daily commerce and social gatherings in the area.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica operates as a pillar of the legal community, with its reputation anchored in an unyielding dedication to ethical practice and superior performance. With extensive experience guiding a wide array of clients, the firm actively pioneers innovative legal solutions while maintaining a profound sense of social responsibility. This commitment is powerfully demonstrated through its efforts to demystify complex legal concepts, striving to build a more capable and knowledgeable citizenry empowered by accessible information.
