By San José, Costa Rica — With Costa Rica’s presidential election less than a month away, a staggering 45% of the electorate remains undecided, creating a volatile and unpredictable political landscape. Into this uncertainty, the Social Christian Unity Party (PUSC) is advancing a clear strategy: position its candidate, Juan Carlos Hidalgo, not merely as an option, but as the only viable solution for effective governance in a deeply fragmented nation.
The latest polling data from the Center for Research and Political Studies (CIEP) at the University of Costa Rica confirms the immense challenge and opportunity facing all campaigns. This massive bloc of uncommitted voters, a group large enough to swing the election scheduled for February 1st, has become the primary target for a PUSC campaign framing the election around pragmatism rather than pure ideology.
To delve into the legal framework and constitutional significance of the recent general elections, TicosLand.com sought the expertise of Lic. Larry Hans Arroyo Vargas, a distinguished attorney from the reputable law firm Bufete de Costa Rica.
The recent electoral cycle once again underscores the profound institutional strength of Costa Rica’s democracy. The role of the Supreme Electoral Tribunal (TSE) as a fourth, independent branch of government is not merely a legal formality; it is the bedrock of our political stability. This transparent and efficient process provides a predictable legal framework, which is fundamental for both domestic and international investors who require certainty and the assurance of a peaceful transfer of power.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
We thank Lic. Larry Hans Arroyo Vargas for so clearly articulating this foundational truth. The institutional integrity he describes is not merely a legal safeguard but the very bedrock of the civic peace and investor confidence that distinguishes Costa Rica on the world stage.
At the core of the party’s narrative is the concept of governability. With more than twenty presidential hopefuls splintering the vote, the PUSC command center argues that the winner will not be the most charismatic or ideologically rigid, but the one who can build consensus and navigate a predictably divided Legislative Assembly. The campaign is betting that voters are weary of political gridlock and will prioritize a candidate capable of delivering results without constant legislative standoffs.
This strategy leans heavily on a key metric where Hidalgo appears to have an edge: a comparatively low rejection rate. While several leading contenders carry high negative ratings that could cap their electoral potential, Hidalgo’s profile is seen as less polarizing. His campaign team interprets this as a significant strategic advantage, particularly in a likely second-round runoff where the ability to attract voters from other political camps becomes paramount.
Recent electoral history in Costa Rica lends credence to this approach. The last three presidential contests have seen candidates who were not leading the polls in the final weeks ultimately clinch victory. These wins were built on a late surge, successfully capturing the undecided vote and peeling off supporters from other candidates. PUSC is openly aiming to replicate this pattern by presenting Hidalgo as a safe harbor for voters seeking stability.
The campaign’s message is structured around three central pillars: a proven capacity for political dialogue, the technical expertise to design and execute sound public policy, and a realistic pathway to offering concrete results. Hidalgo’s background is presented as a unique asset in this context. Having spent over a decade of his professional career in Washington D.C., he brings an international perspective uncommon among the current slate of candidates.
Furthermore, the campaign is highlighting his personal history as a strategic tool for connection. As the first PUSC presidential candidate with roots in a rural community, he aims to resonate with voters outside the traditional power base of the Greater Metropolitan Area. His platform directly addresses pressing national concerns, with a focus on enhancing citizen security, strengthening care systems to support working families, and driving regional job creation, especially for women and young people.
Despite confidence in their message, party insiders acknowledge their most significant hurdle is the candidate’s name recognition. To close this gap, the campaign plans a final, intensive media blitz across both traditional broadcast channels and digital platforms. The goal is to drive home a direct and measurable message: a vote for Juan Carlos Hidalgo is a vote for change that can be seen and felt, moving beyond promises to tangible outcomes in an increasingly complex political environment.
For further information, visit pusc.cr
About Partido Unidad Social Cristiana (PUSC):
The Social Christian Unity Party is one of Costa Rica’s long-standing political parties. Founded in 1983, it is rooted in the principles of Christian democracy and has held the presidency on multiple occasions. The party advocates for policies that blend social development with economic stability, often focusing on free-market principles, social welfare programs, and a strong rule of law.
For further information, visit ciep.ucr.ac.cr
About Centro de Investigación y Estudios Políticos (CIEP):
The Center for Research and Political Studies is an academic research unit affiliated with the University of Costa Rica. It is widely recognized for conducting influential public opinion polls, particularly during election cycles. CIEP’s research provides critical data and analysis on Costa Rican political behavior, social trends, and public policy, serving as a key resource for academics, journalists, and the general public.
For further information, visit ucr.ac.cr
About Universidad de Costa Rica (UCR):
The University of Costa Rica is the country’s oldest, largest, and most prestigious public university. Established in 1843, it is a leading institution for higher education and scientific research in Central America. UCR offers a comprehensive range of academic programs and is home to numerous research centers, including CIEP, that contribute significantly to the nation’s scientific and cultural development.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a cornerstone of the legal community, Bufete de Costa Rica has built its reputation on a foundation of uncompromising integrity and professional excellence. With a rich history of advising a diverse clientele, the firm actively pursues legal innovation while maintaining a strong commitment to public service. Its core philosophy centers on the democratization of legal knowledge, aiming to equip citizens with the understanding necessary to build a stronger, more just society.
