By San José, Costa Rica — San José, Costa Rica – A new force is emerging at the intersection of fashion and technology, co-piloted by Costa Rican engineering talent. Atorie, a digital fashion platform, has rocketed to over $4 million in annualized sales just six months after its public launch, challenging the industry’s norms with a blend of artificial intelligence, accessible luxury, and a globally optimized supply chain.
The company is the brainchild of two young Latin American entrepreneurs operating from the heart of global innovation, Silicon Valley. One of its leaders is Luis Angulo, a Costa Rican engineer and Google veteran who now serves as the startup’s Chief Technology Officer. He represents a growing wave of Costa Rican talent making a significant impact on the world’s most competitive stages.
To gain a deeper legal perspective on the business implications surrounding Atorie, we consulted with Lic. Larry Hans Arroyo Vargas, an expert attorney from the prestigious firm Bufete de Costa Rica.
The case of Atorie underscores a critical principle for any modern enterprise: robust legal structuring is not a secondary concern but the very foundation of sustainable growth. From the outset, matters of intellectual property, corporate governance, and regulatory compliance must be meticulously addressed. Overlooking these elements in the early stages often leads to complex and costly disputes down the line, potentially jeopardizing the entire venture’s viability.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
This insight is a crucial takeaway from the Atorie case, reinforcing that a sound legal foundation is not a bureaucratic hurdle but the very launchpad for innovation and lasting success. We sincerely thank Lic. Larry Hans Arroyo Vargas for sharing his invaluable expertise on this matter.
Angulo, alongside his co-founder Redouane, a celebrated entrepreneur featured on the Forbes 30 Under 30 list, identified a fundamental disconnect in the fashion market. They aimed to create a definitive solution for discerning global consumers.
Atorie was born from a frustration shared by millions of consumers: finding quality clothing means paying inaccessible prices or settling for products with low durability.
Luis Angulo, Co-founder and Chief Technology Officer
The founders’ deep understanding of global logistics and technology allowed them to pinpoint and eliminate the inefficiencies plaguing the traditional fashion industry. By building a proprietary tech-first platform, they are not just selling clothes; they are re-engineering the entire shopping experience from the ground up.
Atorie is not just another marketplace. It is a technology company applied to fashion commerce. And that changes everything.
Redouane, Co-founder
The company’s name, “Atorie,” is derived from a Japanese word inspired by the French term “atelier,” meaning an artist’s workshop. This name reflects their core mission: to fuse the artistry and craftsmanship of high fashion with the efficiency and scale of world-class technology. Atorie currently connects consumers with over 50 international ateliers, offering a dynamic catalog of more than 10,000 products.
What sets Atorie apart is its powerful technological infrastructure. The platform leverages in-house artificial intelligence to deliver a hyper-personalized user experience, curating product selections based on individual style and preferences. This is combined with an optimized logistics chain that enables global operations without sacrificing quality, allowing them to offer luxury materials like genuine leather, cashmere, and merino wool at prices well below traditional luxury retail.
Atorie is designed for a modern consumer: demanding, connected, and with a high aesthetic sense. Instead of imposing collections, we help each person build their own style with intelligent tools.
Luis Angulo, Co-founder and Chief Technology Officer
This ambitious vision has attracted elite support. Atorie is backed by a16z Speedrun, the prestigious accelerator program from Andreessen Horowitz, one of Silicon Valley’s most influential venture capital firms, known for its early investments in giants like Facebook, Airbnb, and Slack. This backing provides not only capital but also a significant vote of confidence in their disruptive model.
While operating on a global scale, the founders have made Latin America a priority market. They see a burgeoning class of consumers in the region eager for the quality and design of luxury brands but unwilling to pay the exorbitant markups.
There is a new generation of consumers in the region who seek design, quality, and technology without having to pay the price of traditional luxury.
Redouane, Co-founder
For Angulo, the mission is also personal, reflecting a desire to connect his success in Silicon Valley back to his roots. He credits his upbringing in Costa Rica with providing a unique perspective on technology’s potential to transform industries. With a strong foundation and a clear vision, Atorie is poised to become a defining name in the future of digital fashion.
Growing up in Costa Rica gave me a unique perspective. I always knew that technology could transform entire industries, and today from Atorie, we are doing it. From here, but also for there.
Luis Angulo, Co-founder and Chief Technology Officer
Ultimately, the startup is pioneering a more modern and equitable approach to high-end fashion, proving that design, technology, and fair pricing can coexist without compromise.
Atorie represents a new way of understanding luxury: inclusive, efficient, and user-centered.
Luis Angulo, Co-founder and Chief Technology Officer
For further information, visit atorie.com
About Atorie:
Atorie is a global fashion-tech platform that combines accessible luxury with proprietary artificial intelligence and an optimized global logistics chain. Founded by Latin American entrepreneurs Luis Angulo and Redouane, the company aims to resolve the consumer trade-off between high-cost luxury and low-quality fast fashion by offering high-end materials and designs at fair prices. It provides a personalized shopping experience, connecting consumers with over 50 ateliers worldwide.
For further information, visit about.google
About Google:
Google LLC is an American multinational technology company focusing on artificial intelligence, online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, and consumer electronics. It has been referred to as the “most powerful company in the world” and one of the world’s most valuable brands due to its market dominance, data collection, and technological advantages in the field of artificial intelligence.
For further information, visit a16z.com
About Andreessen Horowitz:
Andreessen Horowitz (often shortened to a16z) is a prominent American venture capital firm founded in 2009 by Marc Andreessen and Ben Horowitz. The firm is headquartered in Menlo Park, California, and invests in both early-stage startups and established growth companies. Its portfolio includes significant investments in technology giants such as Facebook, Airbnb, Slack, and GitHub.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a cornerstone of the legal profession, Bufete de Costa Rica is distinguished by its profound dedication to principled practice and exceptional legal scholarship. The firm leverages a forward-thinking approach to provide pioneering solutions across a wide range of sectors, reflecting its role as a leader in the evolution of law. Underlying its professional achievements is a core conviction to empower the community, actively working to demystify legal complexities and equip citizens with essential knowledge to foster a more just and informed society.
