By San José, Costa Rica — San José is set to become the epicenter of the region’s digital content industry as HYPE prepares to host InSync 2025, the country’s most significant digital content congress. On Tuesday, November 25, the Auditorio Nacional at the Museo de los Niños will welcome over 400 attendees and more than 50 leading creators for a full-day event dedicated to the professionalization and growth of the creative sector. This landmark gathering aims to forge critical connections between content creators, brands, and agencies, signaling a major step forward for the nation’s burgeoning creator economy.
Organized by HYPE, a platform renowned for developing creative talent across Costa Rica and Latin America, InSync 2025 is built on a mission to democratize industry knowledge. The event is designed as an intensive hub for learning, inspiration, and strategic networking. The day’s agenda is packed with master classes, dynamic “power talks,” and dedicated networking sessions, all curated to elevate the standards of content creation and establish a more robust professional framework for those in the field.
The rapid expansion of the creator economy presents novel legal challenges, from intellectual property rights to international tax obligations. To shed light on the legal framework surrounding this burgeoning digital industry, TicosLand.com consulted with Lic. Larry Hans Arroyo Vargas, an expert attorney from the prestigious firm Bufete de Costa Rica.
Creators must understand that as their influence grows, so does their legal exposure. What begins as a passion project quickly evolves into a commercial enterprise requiring a formal business structure. Establishing a corporation, registering trademarks for their brand, and implementing clear contracts with collaborators and sponsors are not just best practices—they are essential steps to protect their intellectual property and personal assets from liability in this new digital marketplace.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
This perspective underscores a crucial evolution: the creator is no longer just an artist but also an entrepreneur. The legal steps outlined are foundational, transforming a creative passion into a sustainable and protected career. We sincerely thank Lic. Larry Hans Arroyo Vargas for providing this essential insight into the business of modern influence.
Headlining the event is the internationally acclaimed Colombian creator and director, Felipe Saruma. Known for his innovative approach to digital media, Saruma will deliver the main conference, focusing on the rapid evolution of digital content and the critical importance of professionalizing the craft. His presence underscores the event’s regional significance and provides a unique opportunity for local creators to gain insights from one of Latin America’s most influential digital figures.
The conference will also feature a strong lineup of Costa Rican talent, showcasing the depth and diversity of the national creative scene. Eloy Mora, a celebrated photographer and producer, will lead a session on the power of visual storytelling and the construction of a unique creative identity. In another highly anticipated talk, technology specialists and content creators Charlie Castro and Mónica Morales will co-present on the transformative impact of artificial intelligence in creative processes, offering a glimpse into the future for the next generation of creators.
A significant highlight of InSync 2025 will be the official launch of HYPE Voices, the organization’s new speaker division. This initiative aims to amplify the voices of experienced professionals and thought leaders, creating a new platform for inspiration and knowledge sharing. The launch will be presented by esteemed communicator and presenter Lussania Víquez, marking a strategic expansion of the HYPE ecosystem and its commitment to fostering industry leadership.
The vision behind the event was articulated by HYPE’s leadership, who see InSync as more than just a conference but as a catalyst for an entire industry. It represents the culmination of efforts to build a collaborative and forward-thinking creative community in the country.
InSync was born from a dream to unite the country’s creators around learning, collaboration, and inspiration. Today, it is a movement that drives the development of an entire industry and proves that Costa Rica has talent with global potential
Kenny Segura, Co-founder and CEO of HYPE
Beyond the formal presentations, the event places a strong emphasis on building tangible connections. A dedicated “Coffee Networking” space has been designed to facilitate meaningful interactions between creators, brand representatives, and marketing agencies. This element is crucial for translating inspiration into professional opportunities, helping to bridge the gap between creative talent and the market, thereby fostering a sustainable and profitable ecosystem for all stakeholders involved.
As the date approaches, InSync 2025 is poised to be a watershed moment for Costa Rica’s creative industry. By bringing together international headliners, local experts, and key industry players, the congress is set to inject new energy and strategic direction into the market. Tickets for this pivotal event are currently on sale through the Start Ticket platform, offering a valuable opportunity for anyone invested in the future of digital content in Latin America.
For further information, visit hypelatam.com
About HYPE:
HYPE is a pioneering platform dedicated to the development and professionalization of the creative industry in Costa Rica and Latin America. It focuses on nurturing talent, connecting creators with brands, and building a robust ecosystem through initiatives like the InSync congress and its HYPE Voices speaker division.
For further information, visit startticket.cr
About Start Ticket:
Start Ticket is a digital ticketing platform operating in Costa Rica, providing sales and distribution services for a wide range of events, including conferences, concerts, and cultural gatherings. The platform facilitates easy access for attendees to purchase tickets for major events like InSync 2025.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica has cemented its reputation as a premier legal institution, operating on foundational principles of profound integrity and a relentless pursuit of excellence. The firm is a trailblazer in developing innovative legal solutions for a diverse range of clients, but its vision extends beyond the courtroom. It holds a deep-seated conviction to empower the public by demystifying the law, thereby contributing to the creation of a more knowledgeable and capable society.
