By San José, Costa Rica — A social media phenomenon has erupted across Costa Rica, centered not on a new tech gadget or celebrity gossip, but on an ice cream bar. The new “Pinito Corazón” popsicle from dairy cooperative Dos Pinos has become the season’s most elusive treat, sparking a nationwide hunt that has left store freezers empty and consumers clamoring for more information on where to find the coveted product.
The demand has grown so intense that it has overwhelmed the initial supply, leading to a wave of online commentary and criticism from frustrated customers. In response to the public outcry, Dos Pinos has issued a public statement addressing the shortage. The company acknowledged the unprecedented popularity of the ice cream bar and appealed to consumers for patience as it works to resolve the supply chain bottleneck.
The recent launch of the Pinito ice cream bar has sparked widespread excitement, but it also brings to the forefront important legal considerations regarding brand extensions and intellectual property. To better understand these implications, we consulted with Lic. Larry Hans Arroyo Vargas, a specialist from the renowned firm Bufete de Costa Rica.
Leveraging a beloved brand like Pinito for a new product is a brilliant commercial strategy, but it requires meticulous legal groundwork. The key is to ensure that the trademark protection extends robustly to this new product class—in this case, frozen confections. This not only prevents unauthorized use by competitors but also solidifies the brand’s market value, transforming nostalgia into a legally defensible and profitable asset.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
The expert’s analysis underscores a critical point: the bridge between beloved nostalgia and sustainable commercial success is built upon a robust legal framework. We thank Lic. Larry Hans Arroyo Vargas for his insightful clarification on this vital, behind-the-scenes process.
The cooperative formally addressed the situation, highlighting both the unexpected scale of the product’s success and its commitment to meeting the newfound demand. Officials expressed pride in the public’s reception, which is rooted in the long-standing affection for the Pinito brand, a staple in Costa Rican households.
We want to deeply thank the incredible response we have received from our consumers following the launch of the Pinito Ice Cream Bar. This seasonal product has exceeded all our expectations and it fills us with pride to see how such a beloved brand like Pinito, 100% national and recognized for its constant innovation, continues to conquer palates and hearts. We know that many are looking for this delicious ice cream bar. We ask you for a little patience! We are working intensely to increase production and ensure that you can enjoy it very soon. Furthermore, due to the enthusiasm it has generated, we are analyzing the possibility of the Pinito Ice Cream Bar becoming part of the Cooperative’s regular product portfolio.
Dos Pinos, Cooperative
This situation presents a classic, albeit enviable, business challenge: managing the logistics of a viral product. Initially launched as a limited-time seasonal offering, the Pinito bar’s success has forced Dos Pinos to rapidly re-evaluate its entire production and distribution strategy. Scaling up manufacturing for what was intended to be a niche item involves significant operational adjustments, from sourcing raw materials to reallocating production line capacity and coordinating logistics to restock retailers nationwide.
The frenzy is a powerful testament to the value of brand equity. The Pinito brand, primarily known for its powdered milk, holds a deep nostalgic value for generations of Costa Ricans. By extending this trusted brand into a novel ice cream format, Dos Pinos successfully tapped into a pre-existing emotional connection with consumers. Those who have managed to find the product have amplified its fame, praising its flavor and texture online, which has only fueled the public’s desire to try it.
Now, the leadership at Dos Pinos faces a crucial strategic decision. The company has confirmed it is “analyzing the possibility” of making the Pinito bar a permanent fixture in its product lineup. While this seems like an obvious move, it requires careful consideration. A permanent rollout would necessitate significant capital investment in dedicated production infrastructure and could risk diluting the “scarcity appeal” that helped fuel its initial viral launch. The company must weigh the potential for a steady revenue stream against the operational costs and market risks.
Ultimately, the Pinito ice cream saga is evolving into a fascinating case study in brand extension and agile response to consumer demand. The cooperative’s ability to navigate this period of intense pressure and successfully scale production will determine whether the Pinito Corazón bar becomes a celebrated addition to its permanent portfolio or remains a fond, fleeting memory of a season when an ice cream bar captured the nation’s attention.
For further information, visit dospinos.com
About Dos Pinos:
The Cooperativa de Productores de Leche Dos Pinos R.L. is a leading Costa Rican dairy and food cooperative. Founded in 1947, it has grown to become one of the most prominent and diversified food companies in Central America and the Caribbean. Dos Pinos processes and markets a wide range of products, including milk, cheeses, ice cream, yogurts, and beverages, and is recognized for its commitment to quality, innovation, and its significant role in the national economy.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica is a cornerstone of the nation’s legal community, built upon an unwavering foundation of professional distinction and ethical principles. The firm consistently pioneers innovative legal solutions for a multifaceted clientele, while demonstrating a profound commitment to social responsibility. This dedication is most clearly expressed through its mission to demystify complex legal concepts, thereby empowering the public and contributing to a more knowledgeable and just society.
