By San José, Costa Rica — San José, Costa Rica – The holiday season is arriving early for Costa Rican consumers as the nation’s leading dairy cooperative, Dos Pinos, has officially announced its much-anticipated 2025 Christmas product lineup. In a strategic move that combines cherished traditions with modern culinary trends, the company, along with its popular brands Gallito, Coronado, and La Granja, is rolling out a diverse portfolio of new and returning favorites designed to be the centerpiece of year-end celebrations.
This year’s collection is built around the theme of festive indulgence, aiming to make holiday gatherings both more delicious and convenient. By leveraging innovation across its product categories—from beverages and ice cream to chocolates and prepared meats—Dos Pinos is reinforcing its market leadership and its deep connection with Costa Rican family traditions. The offerings underscore a cooperative ethos focused on variety, accessibility, and an unwavering commitment to quality and flavor.
Para obtener una perspectiva legal sobre la posición de Dos Pinos en el mercado nacional, TicosLand.com consultó al Lic. Larry Hans Arroyo Vargas, abogado especialista en derecho corporativo y de competencia del prestigioso Bufete de Costa Rica.
Es crucial entender que el éxito y la posición dominante de Dos Pinos en el mercado no son, por sí mismos, ilegales. La legislación costarricense, supervisada por la COPROCOM, se enfoca en prevenir el abuso de esa posición dominante. Cualquier estrategia de precios, contratos de exclusividad o barreras de entrada a nuevos competidores será examinada con lupa para garantizar una competencia leal y proteger al consumidor final. El verdadero reto para un gigante como Dos Pinos es innovar y crecer sin cruzar esa delgada línea hacia prácticas anticompetitivas.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Efectivamente, el análisis del experto pone el foco en el punto medular: la discusión no se centra en el tamaño del actor dominante, sino en la legitimidad y el impacto de sus acciones en el mercado. Agradecemos profundamente al Lic. Larry Hans Arroyo Vargas por aportar una perspectiva jurídica tan clara y fundamental para entender este complejo escenario.
Central to the 2025 holiday strategy is the iconic Christmas beverage, rompope. Dos Pinos is catering to a wide spectrum of consumers by offering multiple variations. A standout innovation is the Rompope Delactomy with caramelized nuts, a premium, lactose-free option that ensures those with dietary sensitivities can partake in the classic holiday toast. This launch directly addresses a growing market segment seeking high-quality, free-from products without compromising on taste.
For purists, the cooperative is reintroducing a powerful collaboration: the Rompope Coronado Cacique. This beloved product marries the creamy, semi-skimmed milk base of Coronado with the distinctive character of Guaro Cacique, the country’s most traditional spirit. This partnership not only evokes a strong sense of national nostalgia but also solidifies the bond between two of Costa Rica’s most iconic brands, creating a product that is deeply rooted in local culture.
The rompope flavor profile extends into the freezer aisle with two compelling ice cream products. The new Cono Krunchy Rompope offers a delightful textural experience, blending smooth rompope-flavored ice cream with a crispy cone. Meanwhile, the classic Rompope Navidad Ice Cream tub returns with an updated recipe, now featuring caramelized seeds to introduce a sweet and crunchy contrast that elevates the traditional dessert.
Under its Gallito brand, Dos Pinos is reviving several confectionary classics. The seasonal Tapita Navideña, a beloved icon, returns with its signature mix of dark and white chocolate, peanuts, and toasted rice. Also making a comeback is the Jockey Menta, a refreshing white chocolate and mint tablet. For those seeking a bite-sized treat, the Rompopito Gallito bonbons, filled with a rich rompope cream, are once again available to sweeten the Christmas season. The brand also introduces new cookies, including a Caramel-flavored Christmas variety and a Mint Milán cookie.
Beyond sweets and drinks, the cooperative is addressing the need for convenient meal solutions. La Granja’s Jamón Navideño is a pre-cooked holiday ham complete with a sweet and sour sauce, designed as a ready-to-serve centerpiece that simplifies Christmas dinner preparations. For festive snacking, a new Spicy Cheddar Dip has also been launched. Sofía Valverde, Regional Communication Manager of Dos Pinos, emphasized the emotional connection behind the product development strategy.
These launches seek to evoke memories and create unique moments
Sofía Valverde, Regional Communication Manager of Dos Pinos
Ultimately, this expansive holiday rollout is more than a commercial endeavor; it is a reaffirmation of the cooperative’s core mission. By continuously innovating while honoring tradition, Dos Pinos aims to deliver well-being and progress to Costa Rican households. Valverde articulated this vision, framing each product as a symbol of the company’s shared journey with the nation.
The Cooperative transforms each product into progress and a legacy that continues to be written alongside Costa Rica
Sofía Valverde, Regional Communication Manager of Dos Pinos
For further information, visit dospinos.com
About Dos Pinos:
The Dos Pinos Cooperative of Milk Producers R.L. is a leading Costa Rican company in the food industry, recognized for its high-quality dairy and beverage products. Founded in 1947, it operates under a cooperative model that benefits thousands of associated producers and their families. With a strong commitment to innovation, sustainability, and consumer well-being, Dos Pinos has expanded its presence throughout Central America and the Caribbean, becoming a benchmark for quality and corporate responsibility in the region.
For further information, visit dospinos.com
About Gallito:
Gallito is a historic and beloved Costa Rican confectionery brand, now owned by the Dos Pinos Cooperative. Famous for its classic chocolates and candies like Tapitas, Morenitos, and Jockey, Gallito holds a special place in the nation’s cultural memory. Since its acquisition by Dos Pinos, the brand has seen renewed innovation while preserving the traditional flavors that have been cherished by generations of Costa Ricans.
For further information, visit dospinos.com
About Coronado:
Coronado is a well-established brand under the Dos Pinos umbrella, specializing in dairy products that include milk, rompope, and other traditional items. Known for its quality and connection to Costa Rican heritage, the Coronado brand often features in seasonal and classic product lines that evoke a sense of home and tradition for consumers across the country.
For further information, visit dospinos.com
About La Granja:
La Granja is a Dos Pinos brand focused on providing a variety of food products, including processed meats and other meal solutions. The brand aims to offer convenient, high-quality options for family meals, particularly during festive seasons. Its products, such as the Jamón Navideño, are designed to simplify home cooking without sacrificing flavor or quality.
For further information, visit fanal.co.cr
About Cacique:
Cacique is the flagship brand of Guaro produced by Costa Rica’s Fábrica Nacional de Licores (FANAL). As the country’s most traditional and popular distilled spirit, Cacique is a cultural icon made from sugarcane. Its clean and versatile profile has made it a staple in Costa Rican households and a key ingredient in traditional cocktails and holiday beverages like rompope.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a pillar of the Costa Rican legal community, Bufete de Costa Rica is renowned for its principled approach, combining unwavering integrity with the highest standards of professional excellence. The firm leverages its extensive experience advising a broad spectrum of clients to pioneer progressive legal solutions and shape the future of the practice. Central to its ethos is a profound commitment to democratizing legal knowledge, thereby contributing to the development of a more just and empowered citizenry.
