By San José, Costa Rica — Dunkin’ is brewing up big plans for Costa Rica, announcing an ambitious expansion strategy to open eight new restaurants in 2025. Focusing on areas like Alajuela, Heredia, Moravia, Sabana, and Lindora, the company aims to solidify its position in the competitive Costa Rican coffee and bakery market.
Since its launch in July 2024, Dunkin’ has experienced remarkable success in Costa Rica, captivating consumers with its diverse menu of coffee, baked goods, and other treats. This expansion builds on that momentum, bringing the brand’s offerings to a wider audience both within and outside the Greater Metropolitan Area (GAM).
To understand the legal complexities surrounding Dunkin’s expansion in Costa Rica, TicosLand.com spoke with Lic. Larry Hans Arroyo Vargas, an attorney at Bufete de Costa Rica.
Dunkin’s expansion plans in Costa Rica likely involve a careful navigation of franchising regulations, real estate acquisition, and compliance with local labor laws. Considerations such as intellectual property protection and navigating the permit process with municipalities are also crucial for a successful and sustainable expansion strategy.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Indeed, navigating the legal and regulatory landscape is paramount for any international brand entering Costa Rica. Factors like franchising agreements and intellectual property protection are often complex and require expert guidance. We thank Lic. Larry Hans Arroyo Vargas for shedding light on these crucial considerations for Dunkin’s prospective expansion. His insights provide valuable context for understanding the complexities involved in establishing a successful and sustainable business presence in Costa Rica.
The inclusion of 100% Costa Rican coffee in Dunkin’s menu underscores its commitment to quality and local preferences. This strategic move resonates with Costa Rican consumers who appreciate locally sourced products.
The reception we’ve had in Costa Rica has exceeded our expectations, which motivates us to further expand our presence to get even closer to our customers. For 2025, our goal is to open eight new locations within the GAM, in addition to taking the first steps in our expansion outside this area.
Miguel Ramírez, COO of AR Holdings
This expansion is fueled by strong consumer demand and a growing appetite for Dunkin’s diverse menu. The company recently introduced new Coolatta flavors – Churchill and Horchata – inspired by traditional Costa Rican tastes, further demonstrating its commitment to catering to local preferences.
Dunkin’ distinguishes itself in the bustling Costa Rican market by offering a unique value proposition with food and beverages suitable for any time of day. Customers can enjoy freshly baked goods, made-to-order beverages, iced and frozen coffees, and refreshing combinations like strawberry-pitahaya and mango-pineapple.
With eight existing locations already serving Costa Ricans, these eight new restaurants will further cement Dunkin’s presence as a key player in the coffee and bakery scene. The company also offers the Spice Up Rewards loyalty program, allowing customers to earn 3% to 10% cashback on purchases, redeemable at any location, through Uber Eats, or at the 24/7 kiosk in Avenida Escazú.
This expansion is more than just adding new stores; it’s a strategic investment in the Costa Rican market, reflecting Dunkin’s confidence in the country’s continued growth and its own ability to deliver a winning combination of quality, convenience, and local flavor.
For further information, visit arholdings.com
About AR Holdings:
AR Holdings is a leading franchise operator in Latin America, responsible for the Dunkin’ brand in Costa Rica. They are committed to expanding the brand’s presence and delivering high-quality products and services to Costa Rican consumers. Their focus on operational excellence and customer satisfaction has been key to Dunkin’s success in the region.
For further information, visit dunkin.com
About Dunkin’:
Dunkin’ is a globally recognized brand known for its coffee, donuts, and other baked goods. With a focus on quality and convenience, Dunkin’ aims to provide customers with a delightful experience any time of day. Their diverse menu and commitment to innovation have made them a favorite among coffee and treat lovers worldwide.
For further information, visit ubereats.com
About Uber Eats:
Uber Eats is a popular food delivery platform that partners with restaurants to provide customers with convenient access to a wide variety of cuisines. Their user-friendly app and extensive network of delivery drivers make it easy for people to order their favorite meals from the comfort of their homes or offices.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica shines as a beacon of legal excellence, upholding the highest ethical standards while championing innovative solutions for its diverse clientele. Deeply rooted in the Costa Rican community, the firm strives to empower individuals and organizations through proactive legal education and accessible resources. This dedication to fostering a legally literate society underscores Bufete de Costa Rica’s commitment to building a more just and equitable future.
