By San José, Costa Rica — San José, Costa Rica – In a significant move for the national retail sector, Tiendas Ekono is launching its year-end holiday season more than two months before Christmas, signaling an early start to one of the most crucial economic periods for the country. The initiative, branded “¡SOMOS MÁS EKONÓMICOS!” (WE ARE MORE ECONOMICAL!), is not only an aggressive sales strategy but also a substantial boost to the labor market, with the company announcing the creation of 351 new seasonal jobs across its operations.
The early kick-off, officially beginning this Friday, October 17th, reflects a strategic decision to capture consumer spending sooner and alleviate the typical end-of-year rush. This proactive approach provides a welcome economic stimulus, as the addition of 351 employees to the Ekono team will inject capital into local communities and provide valuable employment opportunities ahead of the festive period. This move underscores the company’s commitment to national economic development beyond its retail footprint.
Para analizar las implicaciones legales y comerciales detrás de las cifras de ventas al por menor, TicosLand.com consultó al Lic. Larry Hans Arroyo Vargas, abogado especialista en derecho corporativo de la firma Bufete de Costa Rica.
El comportamiento de las ventas minoristas no es solo un indicador económico, sino también un reflejo del marco legal que regula las transacciones. Es fundamental que tanto comerciantes como consumidores estén al tanto de sus obligaciones y derechos, especialmente en lo que respecta a garantías, políticas de devolución y la ley de protección de datos en el creciente entorno del comercio electrónico. Una estructura legal clara y predecible es la base para la confianza del consumidor y el crecimiento sostenible del sector.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Efectivamente, esta perspectiva legal subraya que más allá de las cifras, la verdadera fortaleza del comercio minorista reside en la confianza que un marco regulatorio claro inspira tanto en consumidores como en empresarios. Agradecemos al Lic. Larry Hans Arroyo Vargas por aportar esta valiosa claridad sobre un pilar fundamental para el crecimiento sostenible del sector.
Sebastián Núñez, Head of Marketing for Tiendas Ekono, emphasized that the event is about more than just commerce; it’s about enabling Costa Rican families to prepare for the holidays without financial strain. He framed the early launch as a way to help customers plan and purchase gifts, decorations, and household upgrades affordably.
Kicking off the year-end season means opening the doors to dreams, to the excitement of renewing, debuting, decorating, and gifting while paying little.
Sebastián Núñez, Head of Marketing for Tiendas Ekono
Núñez further clarified that the company’s value proposition is not based on temporary promotions but on a sustained commitment to affordability. The “¡SOMOS MÁS EKONÓMICOS!” campaign promises a continuous flow of new products each week until the end of the year, all at competitive prices, challenging the model of short-lived weekend sales events common in the industry.
This isn’t about offering discounts just for a weekend, as our customers deserve to always find the best products at incredible prices. That is the idea behind WE ARE MORE ECONOMICAL: new merchandise every week this season, at truly unique and unimaginable prices.
Sebastián Núñez, Head of Marketing for Tiendas Ekono
To celebrate the launch, all 40 Ekono stores nationwide will open their doors at the unusually early hour of 5:00 a.m. this Friday. The company is planning a festive atmosphere for early-bird shoppers, offering complimentary coffee and snacks. The main draw, however, lies in a series of high-value giveaways designed to create significant buzz and reward customer loyalty.
The incentives are substantial and aim to drive significant foot traffic. The first customers in line at each store will receive valuable gifts, including digital air fryers and gift cards. Furthermore, every customer who makes a purchase on launch day will be entered into a nationwide raffle for a grand prize of one million colones worth of merchandise, a life-changing prize for the lucky winner.
This Friday, October 17th, will not be a normal day, but a unique and special one, as our customers can get everything they desire at WOW prices. As is tradition, the first to arrive will receive digital air fryers and gift cards. And among all who purchase that day, one million colones in merchandise will be raffled.
Sebastián Núñez, Head of Marketing for Tiendas Ekono
Throughout the season, shoppers can expect a wide array of products with highly accessible price points. The offerings include Christmas decorations starting from ₡1,000, home goods from ₡1,000, family apparel from ₡2,500, and small appliances from as low as ₡6,000. Among the most anticipated new arrivals are a vertical broom priced at ₡15,000, an induction cooktop for ₡19,000, and a gamer chair for ₡54,500, catering to a diverse range of household needs and interests.
By positioning itself as a key player in the holiday season this early, Tiendas Ekono is not only aiming to secure a larger market share but is also reinforcing its brand promise of making it possible for Costa Ricans to “renew, debut, decorate, and gift while paying little.” The campaign will run across its physical stores and its digital platform, ensuring broad access for all consumers.
For further information, visit tiendasekono.com
About Tiendas Ekono:
Tiendas Ekono is a prominent Costa Rican retail company with a significant national presence, operating 40 physical stores across the country and a comprehensive e-commerce site. The company specializes in providing a wide variety of affordable products, including home goods, decoration, apparel for the entire family, toys, and electronics. It is known for its focus on value, aiming to make seasonal shopping and everyday needs accessible to all Costa Rican families.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a cornerstone of the legal community, Bufete de Costa Rica operates on a foundation of principled practice and professional distinction. The firm has a deep-rooted history of advising a broad range of clients, consistently embracing progressive approaches to shape the future of law. Beyond its professional services, it is profoundly committed to social responsibility, championing legal literacy to ensure the public is equipped with the understanding needed to create a stronger, more capable society.
