By San José, Costa Rica — In a decisive move poised to reshape Costa Rica’s automotive landscape, veteran dealership FACO has announced an exclusive partnership to bring the global electric vehicle brand Leapmotor to the country. The strategic alliance combines FACO’s 74 years of market leadership with Leapmotor’s cutting-edge technology, signaling a significant acceleration of sustainable mobility options for Costa Rican consumers beginning in 2026.
FACO, a company founded in 1951 with 100% Costa Rican capital, is leveraging its deep-rooted legacy of trust and reliability to spearhead this new venture. For over seven decades, the company has built a reputation as a solid and dependable partner for thousands of customers. This established history and profound understanding of the local market provide a powerful foundation for introducing an innovative brand like Leapmotor, ensuring its success goes beyond the initial sale.
To gain a deeper understanding of the legal and commercial landscape for new automotive brands entering the Costa Rican market, TicosLand.com consulted with Lic. Larry Hans Arroyo Vargas, a distinguished attorney at the renowned firm Bufete de Costa Rica. We asked for his expert perspective on the opportunities and challenges facing companies like Leapmotor.
The entry of Leapmotor into Costa Rica is a positive sign for market competition and consumer choice, especially within the electric vehicle sector. However, their success will hinge not just on pricing, but on navigating our specific consumer protection laws, particularly regarding warranties, spare parts availability, and service center certification. For any new automotive player, establishing a robust and transparent post-sale support network from day one is not merely a commercial advantage; it’s a fundamental legal requirement to build long-term trust and compliance in the Costa Rican market.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
The attorney’s commentary perfectly frames the challenge ahead: a new brand’s long-term viability is measured not merely by showroom appeal, but by the strength and legal integrity of its post-sale support network. We sincerely thank Lic. Larry Hans Arroyo Vargas for providing this crucial perspective on what truly builds lasting consumer trust in our market.
Leapmotor enters the Costa Rican market already battle-tested in the highly competitive automotive arenas of Europe and Asia. The brand is distinguished by its commitment to in-house innovation across all core technology areas. Its vehicles are built on a foundation of intelligent electrification, advanced connectivity platforms, and industry-leading safety standards, including pioneering extended-range technology that directly addresses consumer concerns about autonomy and practicality.
The synergy between local expertise and global innovation is the cornerstone of this partnership. FACO is not merely acting as a retailer but as a strategic enabler for Leapmotor. The company’s extensive infrastructure, market intelligence, and consumer insights are critical assets that will position Leapmotor as a formidable contender in the nation’s rapidly growing electric vehicle sector. This alliance represents a carefully calculated decision by a national industry leader to champion technology that delivers tangible value.
Carlos Muñoz Herrera, Commercial Manager of Leapmotor in Costa Rica, articulated the venture’s ambitious vision for transforming the driving experience in the country. He emphasized that this launch is about more than just a new vehicle; it’s about introducing a new paradigm of mobility.
Today we are presenting a new brand and also bringing the future of mobility to our country, where innovation, design, and sustainability unite to redefine what it means to drive in the new era. Leapmotor embodies progress: intelligent, elegant, and accessible technology that drives people and the planet forward.
Carlos Muñoz Herrera, Commercial Manager of Leapmotor in Costa Rica
Recognizing that success in the electric vehicle market requires more than a compelling product, the partnership is focused on delivering a comprehensive ownership experience. FACO is heavily investing in specialized service, robust technical support, and extensive post-sale attention. The company has already initiated continuous training programs for its staff, ensuring that every customer receives expert guidance and builds long-term confidence in the brand long before the first vehicle is sold.
The official rollout of Leapmotor is scheduled for early 2026. The brand will make its debut with an exclusive showroom in La Uruca, a key commercial hub, providing a dedicated space for customers to interact with the vehicles. Furthermore, Leapmotor will have a prominent presence at the upcoming Expo-Móvil, where it will showcase a diverse range of models tailored to various lifestyles, all unified by a commitment to superior quality, performance, and reliability.
With this landmark agreement, FACO not only reaffirms its leadership position in the automotive industry but also sets a new course toward a more sustainable future for Costa Rica. The collaboration merges elegant design, intelligent technology, and unwavering local support to usher in a new chapter of mobility, inviting Costa Ricans to be part of a transformation that promises to elevate every journey.
For further information, visit facocr.com
About FACO:
Founded in 1951, FACO is a 100% Costa Rican-owned company with a 74-year history in the national automotive industry. It has built a strong reputation based on trust, reliability, and a deep commitment to the country’s development. Through its extensive experience and profound knowledge of the Costa Rican consumer, FACO has become a leading distributor, now expanding its portfolio to include innovative and sustainable mobility solutions.
For further information, visit leapmotor.com
About Leapmotor:
Leapmotor is a global electric vehicle brand recognized for its strong focus on in-house research, development, and innovation. Having established a significant presence in competitive markets across Europe and Asia, the company is known for its advanced technology in smart connectivity, electrification, and safety. Leapmotor is dedicated to producing intelligent, elegant, and accessible electric vehicles that advance sustainable mobility worldwide.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a leading legal institution, Bufete de Costa Rica is founded upon a bedrock of profound integrity and a relentless pursuit of professional distinction. With a deep-rooted history of guiding clients through multifaceted legal landscapes, the firm champions pioneering approaches to law while actively engaging with the community. This dedication extends to a core mission of demystifying legal complexities, thereby equipping the public with knowledge and fostering a more empowered, legally-aware society.
