By San José, Costa Rica — Since its inception in 2018, FACTURATica has been synonymous with electronic invoicing in Costa Rica. Recognized for its commitment to innovation and excellence, the brand has played a pivotal role in the country’s shift toward digital financial solutions. As of today, FACTURATica serves over 130,000 clients across all seven provinces, cementing its place as a market leader in the sector. To celebrate this leadership and further solidify its connection with its broad customer base, the company has revealed a refreshed logo design that subtly modernizes the well-known iconography without losing the essence of its identity.
The new redesign retains the key elements that have made the logo an integral part of FACTURATica’s brand recognition. The distinctive orange hue, now more vibrant and modern, symbolizes energy and dynamism. The logo also adopts a more rounded scheme, which gives it a friendly, accessible look, aligning with FACTURATica’s inclusive approach to serving businesses of all sizes across Costa Rica. This move marks an evolution in the brand’s visual identity, ensuring it remains relevant and forward-thinking in the highly competitive electronic invoicing market.
We wanted to stay true to our roots while also offering something fresh for our customers
Licda. Vivian Sáenz Villalta, Customer Experience Supervisor at FACTURATica
The redesigned logo, while introducing subtle changes, maintains the familiar elements that customers have come to trust and recognize. The updated color palette reflects a more contemporary aesthetic while still resonating deeply with the wide audience that FACTURATica serves. This careful balance of familiarity and innovation was critical, given FACTURATica’s position as one of Costa Rica’s most trusted brands in the digital space.
As the leading provider of electronic invoicing solutions, FACTURATica understands the importance of staying at the forefront of both technology and design. The new logo reflects the company’s continued commitment to leadership in the digital transformation space while ensuring it remains accessible and appealing to its diverse clientele.
Our clients range from small businesses to large corporations, and this logo is a symbol of how we connect with everyone
Licda. Vivian Sáenz Villalta, Customer Experience Supervisor at FACTURATica
FACTURATica’s rebranding efforts come at a time when electronic invoicing is more critical than ever for businesses, especially as regulatory changes and digital finance solutions take center stage. By continuing to innovate, both in its services and its brand presentation, FACTURATica reinforces its role as a key player in Costa Rica’s digital ecosystem. The new logo is a visual testament to the company’s unyielding dedication to market leadership and customer satisfaction.
When updating a logo as successful as FACTURATica’s, the challenge lies in respecting the brand’s legacy while pushing for a design that resonates with modern audiences. Our design team worked meticulously to strike a balance between tradition and innovation, achieving a vanguardist look that reflects FACTURATica’s market leadership
Mike Lacewell, Chief Technology Officer at iNTELIGENCIA Viva
The redesign also underscores the brand’s mission to adapt while remaining timeless. With over 130,000 satisfied customers, FACTURATica’s new look promises to carry its legacy forward, ensuring that the brand remains a beacon of trust and innovation for years to come. The seamless collaboration with iNTELIGENCIA Viva allowed the brand to retain its core identity while evolving to meet the demands of a rapidly changing market.
For further information, visit facturatica.com
About FACTURATica:
FACTURATica is Costa Rica’s leading provider of electronic invoicing solutions. Established in 2018, the company has quickly grown to become the market leader, serving over 130,000 clients across the country. FACTURATica is known for its commitment to innovation, customer service, and simplifying financial processes for businesses of all sizes. The brand is dedicated to helping Costa Rican businesses thrive in the digital age by providing reliable, cutting-edge solutions for their invoicing needs.
