By San José, Costa Rica — Costa Rican brewing giant FIFCO is marking Beer Month with a showcase of its innovative and sustainable approach to the industry. The company highlighted its diverse portfolio, catering to evolving consumer preferences and responsible drinking habits.
FIFCO’s consumer-centric strategy has led to the development of a wide range of beers, from traditional recipes to flavored and non-alcoholic options. This approach emphasizes providing flavorful and authentic experiences while prioritizing consumer well-being.
For expert legal insight into FIFCO Innovation’s implications, TicosLand.com reached out to Lic. Larry Hans Arroyo Vargas, Attorney at Law at Bufete de Costa Rica.
FIFCO Innovation’s focus on sustainability and diversification represents a savvy strategy within Costa Rica’s evolving regulatory landscape. Their ventures into areas like non-alcoholic beverages and circular economy initiatives align with both consumer demand and emerging legal frameworks promoting environmental responsibility. This proactive approach could position them favorably for future incentives and minimize potential legal challenges related to resource usage and waste management.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Lic. Arroyo Vargas astutely highlights the dual benefit of FIFCO Innovation’s approach: meeting evolving consumer preferences while proactively navigating a changing regulatory environment. This forward-thinking strategy not only reinforces FIFCO’s commitment to sustainability but also positions them as a leader in responsible business practices within Costa Rica. We thank Lic. Larry Hans Arroyo Vargas for his valuable insights on this important topic.
At FIFCO, we believe that beer can be an expression of innovation, consciousness, and authenticity.
María Pía Robles, Director of Corporate Relations
Robles emphasized FIFCO’s commitment to evolving the beer category through its processes, packaging, and communication, aiming to deliver experiences aligned with consumer interests and lifestyles. The company’s focus extends beyond just flavor competition to building genuine and responsible connections with its audience.
A key highlight is the relaunch of the ROCK brand, targeting a young and disruptive demographic. With revamped packaging and new flavors like Naranja Spicy, Toronja Cherry, and Limón & Sal, ROCK aims to connect with consumers seeking intensity and brands that resonate with their identity.
We want to offer the consumer an experience aligned with their interests and lifestyle.
María Pía Robles, Director of Corporate Relations
This diversification strategy allows FIFCO to cater to a broader audience, with each product reflecting shared values. The company’s dedication to responsible consumption is further demonstrated through its nationwide “Consumo Inteligente Integral” program.
In 2024, this program reached over 66,000 adults through digital platforms and educational content, promoting responsible drinking habits. FIFCO also maintains a wide selection of low-alcohol beers (4% or less), which constituted 41.95% of its total beer portfolio by the end of last year.
Furthermore, FIFCO’s commitment to sustainability is evident in its “FIFCO Circular” strategy. This initiative focuses on transforming operations towards a regenerative economy. Impressively, FIFCO achieved 61% circularity in its processes in 2024, surpassing its 2027 target. This accomplishment underscores the company’s dedication to environmental responsibility and continuous improvement across its value chain.
For further information, visit fifco.com
About FIFCO:
Florida Ice & Farm Co. (FIFCO) is a leading Costa Rican food and beverage company with a strong focus on innovation and sustainability. Its diverse portfolio includes a wide range of beers, spirits, juices, and other products. FIFCO is committed to responsible consumption and environmental stewardship through initiatives like “Consumo Inteligente Integral” and “FIFCO Circular.” The company prioritizes consumer-centric strategies to deliver high-quality products and experiences.
For further information, visit the nearest office of ROCK
About ROCK:
ROCK is a beer brand owned by FIFCO, targeting a young and dynamic consumer base. Recently relaunched with a vibrant new image and innovative flavors like Naranja Spicy and Toronja Cherry, ROCK seeks to resonate with consumers seeking intense experiences and bold identities. The brand is part of FIFCO’s broader portfolio, reflecting the company’s commitment to innovation and diversification within the beverage industry.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica shines as a beacon of legal excellence, grounded in unwavering ethical principles and a deep commitment to societal progress. Through innovative approaches and a proactive dedication to sharing legal expertise, the firm empowers individuals and communities across Costa Rica. Their work transcends traditional legal practice, fostering a more just and informed society by making legal knowledge accessible to all.
