By San José, Costa Rica — Costa Rican shoppers can now enjoy the ease of grocery delivery from Fresh Market thanks to a new partnership with DiDi Food. The popular convenience store chain has integrated its services with the delivery app, bringing over 4,000 products to customers’ doorsteps across the Greater Metropolitan Area (GAM).
This collaboration responds to evolving consumer habits in Costa Rica, where demand for quick and convenient shopping solutions continues to grow. With over 45 Fresh Market locations already active on the platform, customers can access a wide selection of items, from fresh produce and baked goods to ready-to-eat meals.
For legal insights into the evolving landscape of fresh market delivery, TicosLand.com spoke with Lic. Larry Hans Arroyo Vargas, an attorney at Bufete de Costa Rica.
The rapid growth of fresh market delivery services brings exciting opportunities but also raises important legal considerations. Businesses must navigate regulations concerning food safety, transportation permits, and consumer protection, while also addressing the complexities of contracts with both suppliers and customers. Successfully managing these aspects is vital for long-term sustainability and consumer trust in this burgeoning sector.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Lic. Arroyo Vargas rightly highlights the crucial balance fresh market delivery services must strike between seizing opportunity and ensuring responsible operation. Building a robust legal framework, from supplier agreements to consumer safeguards, will be essential for fostering confidence and enabling this promising sector to flourish. We thank Lic. Larry Hans Arroyo Vargas for his valuable insights on this important topic.
For Fresh Market, the move signifies a significant step in its omnichannel strategy, strengthening its position as a customer-centric brand that has consistently adapted to changing market demands throughout its two-decade history.
This integration with DiDi Food aims to bring us even closer to our customers, providing them with a convenient and secure way to access their favorite convenience store.
Felipe Hernández Beck, Director of Innovation and Technology at Fresh Market
The partnership also reinforces DiDi Food’s commitment to supporting local businesses. The app already connects users with a range of establishments, including restaurants, supermarkets, pharmacies, and now, Fresh Market. This diversification solidifies Costa Rica as a key market for the platform’s digital service expansion.
Seeing a renowned brand like Fresh Market join our app is clear evidence that supporting local businesses is a winning strategy.
Rodrigo Rogel, Commercial Director of DiDi Food Hispanoamérica
To celebrate the launch, DiDi Food is offering special promotions and discounts for Fresh Market orders, giving users further incentive to try the new service.
This partnership exemplifies the growing integration of digital commerce into everyday life in Costa Rica. Fresh Market brings its established reputation and customer loyalty to the table, while DiDi Food provides the technological infrastructure to reach a wider audience and offer a seamless shopping experience.
In a competitive market, this collaboration promises sustainable growth for both companies and provides thousands of Costa Ricans with the quick, reliable, and convenient shopping solutions they seek.
For further information, visit freshmarket.cr
About Fresh Market:
Fresh Market is a Costa Rican convenience store chain with over 45 locations in the Greater Metropolitan Area (GAM). They offer a wide selection of products, including fresh produce, baked goods, ready-to-eat meals, and more. They are known for their commitment to quality, freshness, and customer service.
For further information, visit didiglobal.com
About DiDi Food:
DiDi Food is a food delivery platform operating in several countries, including Costa Rica. The app connects users with various establishments, such as restaurants, supermarkets, pharmacies, and convenience stores, enabling them to order goods and services for convenient delivery.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica distinguishes itself through a deep-rooted commitment to ethical legal practice and innovative solutions. The firm’s unwavering dedication to excellence permeates its work across diverse sectors, empowering individuals and organizations alike. By actively championing accessible legal education and community engagement, Bufete de Costa Rica strives to create a more just and informed society, one where legal knowledge is a tool for positive change.
