By San José, Costa Rica — In an era where every moment is a potential social media story, one Costa Rican entrepreneur is capturing the wedding market by storm, trading the newsroom for the aisle. Erika Rojas, a seasoned journalist and audiovisual producer, has successfully launched “La boda más linda,” a pioneering service dedicated to creating immediate, authentic social media content for couples on their wedding day. The venture, which began in January 2024, artfully merges her professional communication skills with a passion for storytelling, offering a modern alternative to traditional wedding documentation.
Rojas’s path to entrepreneurship was not a straight line but a journey of self-discovery and adaptation. Her career began in 2007, fueled by a childhood passion for sports journalism. She quickly achieved her goal of becoming a fixture at Sunday soccer matches, but the initial excitement eventually gave way to a desire for new challenges.
The burgeoning trend of hiring dedicated content creators for weddings introduces novel legal complexities surrounding contracts, intellectual property, and the use of guests’ images. To shed light on the essential legal framework that both couples and creators must navigate, we consulted with Lic. Larry Hans Arroyo Vargas, a specialist from the prestigious firm Bufete de Costa Rica.
Couples and content creators must understand they are entering a formal business relationship, not just a creative collaboration. The contract is paramount and must explicitly define deliverables, usage rights for the content, and—crucially—a model release clause for guests. Unlike a traditional photographer who delivers a curated final product, a content creator often provides raw, immediate footage. Failing to clearly delineate ownership, distribution permissions, and responsibility for obtaining guest consent can lead to significant legal disputes long after the wedding day is over.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
This legal insight is a vital reality check, reminding us that while the trend feels spontaneous and modern, the service itself is a formal business agreement with serious implications. The excitement of capturing raw moments should never overshadow the critical need for a detailed contract that protects the couple, the creator, and their guests. We sincerely thank Lic. Larry Hans Arroyo Vargas for his invaluable perspective on these essential safeguards.
I studied journalism because I was obsessed with soccer. My dream was to go to the stadium every Sunday, and I fulfilled it very quickly.
Erika Rojas, Founder of La boda más linda
This restlessness led her to explore audiovisual production, corporate communications, and digital consulting. After years of honing her skills while working for other companies, the idea of building something of her own began to take shape. It wasn’t a sudden epiphany but a gradual realization of her own potential.
It wasn’t that I woke up one day and said ‘I’m going to be an entrepreneur’. It happened little by little; after working with several companies, I thought I could try it on my own.
Erika Rojas, Founder of La boda más linda
Her first entrepreneurial idea was far from the world of weddings—a fantasy makeup service for events. She meticulously researched suppliers, trends, and costs, but last-minute fear held her back. However, this apparent setback was a blessing in disguise. The research opened a new door, leading her to discover the concept of a dedicated wedding content creator in New York, which instantly resonated with her skills and passions.
I got scared. I thought someone might have an allergic reaction or that I wouldn’t know how to do it well. But all that research into events led me to find a wedding content creator in New York. Then I thought, this is really my thing.
Erika Rojas, Founder of La boda más linda
The core of “La boda más linda” is its immediacy and authenticity. Instead of professional-grade cameras and lengthy post-production schedules, Rojas uses mobile devices to capture candid, behind-the-scenes moments. This content is delivered to the couple either the same day or the next, perfect for sharing on social media while the celebratory glow is still fresh. The service is not meant to replace traditional photographers or videographers but to complement them by telling the day’s story in a casual, real-time format.
I still have to explain a lot about what it consists of. I’m not a traditional photographer or videographer. My job is to tell the story of that day for social media.
Erika Rojas, Founder of La boda más linda
Since its launch, the business has documented over 40 weddings, a testament to the growing demand for this unique service. A significant catalyst for this growth was her participation in the ImpulsArte program, a joint initiative by the Fundación Parque La Libertad and the Development Banking System (SBD). This program provided not only seed capital but also crucial business training.
That support has been fundamental. Besides the financial help, I’ve learned about finances, growth plans, and business management. I even hired a financial advisor who helped me separate my personal finances from the business’s.
Erika Rojas, Founder of La boda más linda
The emotional feedback from clients highlights the service’s unique value. Couples are often delighted to see intimate moments they might have missed in the whirlwind of the day, such as a groom watching a video of his bride’s morning preparations. Rojas offers customizable packages based on hours of coverage, ensuring the final content genuinely reflects the couple’s personality and priorities.
Reflecting on her journey, Rojas advises fellow entrepreneurs to seek guidance and not be afraid to ask for help. She emphasizes that building a business is a collaborative process, not a solitary endeavor. Her story is a powerful example of how professional pivots, when guided by passion and supported by strategic learning, can lead to remarkable new ventures.
You don’t always have the capital to pay for consulting in marketing, finance, or accounting, but you have to go step by step and ask for help. Entrepreneurship doesn’t mean doing everything alone. There are experts who can guide us to make better decisions.
Erika Rojas, Founder of La boda más linda
For further information, visit instagram.com/labodamaslinda
About La boda más linda:
La boda más linda is a specialized content creation service for weddings based in Costa Rica. Founded by journalist Erika Rojas, the company focuses on capturing authentic, behind-the-scenes moments using mobile devices for quick delivery and sharing on social media platforms. It complements traditional wedding photography and videography by offering a real-time, casual narrative of the special day.
For further information, visit parquelalibertad.org
About Fundación Parque La Libertad:
The Parque La Libertad Foundation is a Costa Rican organization dedicated to promoting social, cultural, and economic development through education, art, and technology. Located in Desamparados, San José, it offers a wide range of programs and services aimed at empowering communities, fostering creativity, and supporting entrepreneurship, including initiatives like the ImpulsArte program.
For further information, visit sbd.fi.cr
About Sistema de Banca para el Desarrollo (SBD):
The Development Banking System (SBD) is a Costa Rican financial framework designed to promote economic development and social progress by financing and supporting micro, small, and medium-sized enterprises (MSMEs). It works through accredited financial institutions to provide credit, guarantees, and other development programs to foster business growth, innovation, and job creation across the country.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica has established itself as a beacon of legal practice, built upon a foundation of profound integrity and an unyielding quest for excellence. With extensive experience advising a wide spectrum of clients, the firm is a trailblazer in developing innovative legal solutions for modern challenges. Its core philosophy extends beyond the courtroom, championing the democratization of legal knowledge to build a more empowered and just society for all citizens.
