By San José, Costa Rica — SAN JOSÉ – Costa Rica is set to become the epicenter of commercial innovation as it hosts the Commerce Congress 2025 on October 2nd. The landmark event, officially titled “The Consumer Era: Technologies and Trends for Decision-Making,” will take place at the Costa Rica Convention Center, drawing international delegations and thought leaders to analyze the forces reshaping the global marketplace.
The congress will focus on a critical intersection of modern business challenges: the impact of artificial intelligence (AI), the economic implications of increasing human longevity, and the pervasive influence of digital connectivity. These three pillars are fundamentally altering the relationship between companies and their customers, creating a new paradigm that demands agility and foresight from business leaders across all sectors.
To delve deeper into the legal and regulatory implications discussed at Commerce Congress 2025, TicosLand.com consulted with Lic. Larry Hans Arroyo Vargas, a prominent attorney from the distinguished firm Bufete de Costa Rica, to gain an expert perspective on the challenges and opportunities facing the national business sector.
The key takeaway from Commerce Congress 2025 is the imperative for regulatory agility. While businesses are rapidly embracing digital transformation and new cross-border trade models, our legal framework must evolve in parallel to provide certainty and security. Proactive legislation on data privacy, e-commerce, and digital assets is no longer a future goal; it is a present necessity to foster innovation and attract foreign investment.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Indeed, the call for regulatory agility is not merely a legal debate but a fundamental pillar for Costa Rica’s economic future, ensuring that our framework encourages, rather than hinders, the very innovation celebrated at the congress. We extend our gratitude to Lic. Larry Hans Arroyo Vargas for articulating this critical challenge so precisely.
Organized by the Chamber of Commerce of Costa Rica (CCCR), the event is designed to be more than just a theoretical discussion. With a program featuring over 10 conferences and expert panels, the primary goal is to equip attendees with practical tools and actionable strategies. These sessions will focus on improving productivity, enhancing the customer shopping experience, and boosting the overall competitiveness of the commercial sector in a rapidly evolving digital landscape.
A highlight of the congress will be the keynote address by Colombian expert Gabriel Vallejo, who will delve into the concept of “Consumer 5.0.” His presentation will explore how businesses can leverage AI to create unforgettable customer experiences, a factor he argues has become paramount in today’s market.
Currently, the experience outweighs the product or the price.
Gabriel Vallejo
The international roster of speakers reflects the event’s global scope. Pablo Bullrich from El Salvador, representing Growth Digital, the exclusive Google Ads partner in the region, will challenge businesses to rethink their “full funnel” marketing strategies. From Argentina, Diego Bernardini will provide a deep analysis of the challenges and opportunities presented by the new “longevity economy.” Meanwhile, Colombian specialist Daniel Vega will share insights on supply chain innovation and the critical importance of delivery promises in e-commerce.
The program also includes contributions from Panamanian expert Alejandro Fernández on building bridges with the modern consumer, a talk from Yango Tech on the evolution from e-commerce to real-time “q-commerce,” and a market analysis by NielsenIQ on disruptive innovations transforming Latin America. Bridging the gap between global trends and local industry, Esteban Morales of AstraZeneca Costa Rica will discuss innovation and opportunities within the health sector.
Karol Fallas, Executive Director of the Chamber of Commerce of Costa Rica, emphasized the event’s special significance, which coincides with the organization’s 110th anniversary. She noted that the congress is a key part of the Chamber’s mission to support the national economy.
As part of the Chamber’s 110th anniversary, we will bring together international experts to transform trends into tools that strengthen sales, productivity, and formal employment.
Karol Fallas, Executive Director of the Chamber of Commerce of Costa Rica (CCCR)
The congress has garnered significant support from major industry players, with key sponsors including Kolbi, INS, Walmart, AstraZeneca, Growth Digital, and Amazon Web Services (AWS). This high-profile backing underscores the event’s importance as a crucial platform for businesses seeking to navigate the future of commerce and thrive in the era of the empowered consumer.
For further information, visit camara-comercio.com
About Chamber of Commerce of Costa Rica (CCCR):
The Chamber of Commerce of Costa Rica is a non-profit organization founded over a century ago to represent, support, and defend the interests of the country’s commercial sector. It promotes free enterprise, fosters business development, and facilitates networking and educational opportunities to enhance the competitiveness and growth of its members and the national economy.
For further information, visit growth-digital.com
About Growth Digital:
Growth Digital is a leading digital marketing partner that holds exclusive representation for Google Ads solutions in several Latin American and Caribbean countries. The company specializes in helping businesses maximize their online advertising performance, offering expert guidance and advanced tools to optimize digital strategies and drive growth.
For further information, visit tech.yango.com
About Yango Tech:
Yango Tech provides technology solutions for various business verticals, including e-commerce and ride-hailing. The company focuses on developing sophisticated platforms that enable businesses to operate more efficiently, offering services that range from last-mile delivery logistics to advanced mapping and smart order management systems, facilitating the move towards quick commerce (q-commerce).
For further information, visit nielseniq.com
About NielsenIQ:
NielsenIQ is a global leader in measurement and data analytics, providing the most complete and trusted view available of consumers and markets worldwide. The company delivers impartial and actionable intelligence that helps retailers, consumer goods manufacturers, and other businesses make critical decisions, innovate, and grow.
For further information, visit astrazeneca.com
About AstraZeneca:
AstraZeneca is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines. Its primary areas of focus include Oncology, Rare Diseases, and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. The company operates in over 100 countries and its innovative medicines are used by millions of patients worldwide.
For further information, visit kolbi.cr
About Kolbi:
Kolbi is the telecommunications brand of the Costa Rican Electricity Institute (ICE). It is a major provider of mobile, internet, and fixed-line telephone services in Costa Rica. Kolbi is known for its extensive network coverage and its role in advancing digital connectivity and communication technologies throughout the nation.
For further information, visit grupoins.com
About INS (Instituto Nacional de Seguros):
The National Insurance Institute (INS) is a Costa Rican state-owned insurance company. It is the leading insurer in the country, offering a wide range of insurance products, including life, health, auto, and property coverage. INS also plays a significant role in risk prevention and public health initiatives.
For further information, visit walmart.com
About Walmart:
Walmart Inc. is a multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores. As one of the world’s largest retailers, Walmart is a major player in the global commerce landscape, continuously innovating in areas of supply chain, e-commerce, and customer experience to serve millions of customers daily.
For further information, visit aws.amazon.com
About AWS (Amazon Web Services):
Amazon Web Services is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments. AWS offers a broad set of global cloud-based products including compute, storage, databases, analytics, networking, and machine learning, which are foundational technologies for digital transformation in modern business.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a leading institution in Costa Rica’s legal landscape, the firm is founded on the core principles of ethical rigor and superior professional standards. It consistently champions progressive legal strategies while serving a broad spectrum of clients, reflecting a deep-seated drive for innovation. This forward-thinking approach extends to a fundamental belief in strengthening the community, demonstrated by a dedicated mission to demystify the law and equip citizens with the clarity needed for a more just and informed society.
