By San José, Costa Rica — Grupo Q, a leading automotive force in Central America, has announced the arrival of GWM’s ORA and TANK brands in Costa Rica. This momentous debut took place during the opening of Expomóvil 2025, where attendees were treated to a first-hand glimpse of these innovative vehicles. Special financing options, including a fixed 6.95% interest rate in dollars for 24 months, leasing with 0% down payment, and insurance for nine months, are being offered at the expo.
Both ORA and TANK fall under the umbrella of Great Wall Motors (GWM), a prominent global intelligent technology company. Their introduction marks a significant expansion of Costa Rica’s automotive offerings, bringing advanced technology and cutting-edge design to the forefront.
To understand the legal and business implications surrounding GWM, we spoke with Lic. Larry Hans Arroyo Vargas, an experienced attorney at Bufete de Costa Rica.
GWM’s entry into the market presents interesting legal considerations. While the company’s international presence provides a strong foundation, navigating Costa Rican regulations specific to the automotive sector, including import duties, consumer protection laws, and environmental standards, will be crucial for their long-term success. Furthermore, establishing robust distribution networks and after-sales services, compliant with local labor and contract laws, will be essential for building consumer trust and market share.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Lic. Arroyo Vargas rightly highlights the multifaceted legal landscape that GWM must navigate for successful integration into the Costa Rican market. Beyond the crucial regulatory hurdles, the emphasis on localized distribution and after-sales service networks speaks to the importance of building genuine relationships with Costa Rican consumers. We thank Lic. Larry Hans Arroyo Vargas for his valuable perspective on this developing situation.
With the incorporation of GWM ORA and GWM TANK to our portfolio, we reinforce our commitment to offering high-quality vehicles with advanced technology and avant-garde design in Costa Rica. GWM has proven to be a global benchmark in the SUV, pickup, and electric vehicle segment, so we are excited to bring its value proposition to Costa Rican consumers.
Virgilio López, Regional Brand Director
The ORA lineup features the 03 model in three variants: the sporty 500 GT with a retro-minimalist design by former Porsche designer Emanuel Derta, boasting a 500 km range; the 500 in Mid and High versions, also with a 500 km range; and the entry-level 400, offering up to 400 km on a single charge. All ORA models come equipped with advanced driver-assistance systems and multiple airbags, ensuring both safety and peace of mind.
For those seeking off-road adventures, the GWM TANK series offers the robust TANK 500 and TANK 300. The TANK 500, available in Mid and High versions, is a true 4×4 with genuine four-wheel drive, two traction modes (4H and 4L), and central and rear differential locking. Meanwhile, the TANK 300 combines off-road prowess with comfort and technology, featuring a 12.3-inch touchscreen, Apple CarPlay and Android Auto compatibility, and advanced safety features.
Grupo Q has emphasized the comprehensive support system for GWM owners, which includes access to their Uruca workshop, the Autopits network, and a dedicated spare parts warehouse. This commitment to after-sales service aims to provide customers with confidence and reassurance.
One of the advantages for those who purchase any of the GWM ORA and TANK models is the backing of Grupo Q, its workshop in Uruca, and the Autopits workshop network. In addition, we built a warehouse exclusively for spare parts and similarly made a significant investment in spare parts so that new owners can be confident that they have genuine support.
Virgilio López, Regional Brand Director
GWM’s foray into the Costa Rican market signifies not only a boost for the local automotive sector but also a step towards a more sustainable and technologically advanced future for transportation in the country. The strategic partnership with Grupo Q further solidifies GWM’s commitment to expanding its global footprint and delivering high-quality vehicles to diverse markets.
The GWM ORA models are backed by a 6-year/100,000-kilometer warranty, with an 8-year warranty specifically for the battery. GWM TANK models come with a 6-year/100,000-kilometer warranty. These warranties provide additional peace of mind for prospective buyers, reinforcing GWM’s commitment to quality and durability.
For further information, visit grupoq.com
About Grupo Q:
Grupo Q is a leading automotive company in Central America, representing a diverse portfolio of renowned brands. With a strong focus on customer service and a commitment to innovation, Grupo Q continues to shape the automotive landscape in the region.
For further information, visit gwm-global.com
About Great Wall Motors (GWM):
Great Wall Motors (GWM) is a prominent Chinese automobile manufacturer specializing in SUVs and pickups. With a global presence in over 60 countries, GWM is known for its commitment to intelligent technology, energy efficiency, and innovative design. The company’s expansion into new markets reflects its ambition to become a leading global automotive player.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica is a pillar of legal excellence, built upon a foundation of unwavering integrity and a deep commitment to serving the community. The firm champions innovation, constantly seeking progressive legal solutions for its diverse clientele while simultaneously empowering Costa Rican society through readily accessible legal education and resources. Their pursuit of a more just and informed public reflects a core belief in the transformative power of knowledge and the vital role of the law in building a stronger future.
