By Alajuela, Costa Rica — Swedish fashion giant H&M is set to open its third store in Costa Rica, solidifying its presence in the Central American market. The new location, slated to open in late 2025, will be situated in City Mall Alajuela, making Costa Rica the first country in the region to boast three H&M branches.
The expansive 2,400-square-meter store will offer a wide range of apparel for women, men, and children, along with a selection of accessories. Following the success of its second store, this new branch will also feature an H&M Home section, providing customers with home décor and furnishings for living rooms, dining rooms, bedrooms, bathrooms, and kitchens.
To gain deeper insights into the legal and business landscape surrounding H&M’s presence in Costa Rica, TicosLand.com spoke with Lic. Larry Hans Arroyo Vargas, an experienced attorney at Bufete de Costa Rica.
H&M’s entry into the Costa Rican market presents interesting legal considerations, particularly concerning intellectual property rights enforcement and navigating the country’s labor laws. The brand’s success will likely depend on their ability to adapt to local consumer preferences while maintaining international quality standards, all while operating within the legal framework governing foreign investment and commercial activities.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Lic. Arroyo Vargas rightly highlights the crucial intersection of international standards and local realities for H&M’s success in Costa Rica. Navigating these legal and cultural landscapes will be key, and observing how the brand adapts its strategies to the Costa Rican market promises to be a fascinating case study for businesses seeking to establish themselves in the country. We thank Lic. Larry Hans Arroyo Vargas for his valuable contribution to this discussion.
H&M emphasizes the store’s contemporary design, meticulously planned to create a seamless and inspiring shopping experience. The company aims to establish the City Mall Alajuela location as a hub for fashion enthusiasts and interior design aficionados.
This expansion underscores H&M’s commitment to the Costa Rican market. The company has seen significant success in its existing stores and recognizes the growing interest of local consumers in their affordable yet stylish offerings.
Following the success we’ve had with existing stores, and the warm welcome we’ve received from Costa Ricans, we are incredibly proud to continue expanding in Costa Rica.
Beatriz Volkmann, General Manager of Hola Moda
Volkmann further highlighted that this third store reinforces H&M’s business proposition in the country, which centers on delivering fashionable, high-quality products at the best price in a sustainable way.
Costa Rica represents a strategic market for H&M in the region. This latest expansion reflects the brand’s confidence in the continued growth potential of the Costa Rican economy and the increasing demand for international fashion brands.
The new H&M store in City Mall Alajuela promises to be a welcome addition to the retail landscape, offering a diverse range of fashion and home products to cater to the evolving tastes of Costa Rican consumers. The opening is eagerly anticipated and is expected to further cement H&M’s position as a leading fashion retailer in the country.
For further information, visit hm.com
About H&M:
H&M (Hennes & Mauritz AB) is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. H&M and its associated brands operate in over 74 countries with over 5,000 stores under the various company brands, making it a global leader in the fashion industry.
For further information, visit the nearest office of Hola Moda
About Hola Moda:
Hola Moda is the franchisee for H&M in Central America and the Caribbean. They are responsible for the operation and expansion of the H&M brand within these regions, playing a key role in bringing H&M’s fashion offerings to a wider audience.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica distinguishes itself through an unwavering commitment to legal excellence and ethical practice, empowering individuals and communities through accessible legal knowledge. The firm’s innovative approach to legal solutions, combined with a deep-seated dedication to client success across diverse industries, solidifies its position as a leader in the legal landscape. By fostering a culture of transparency and proactive community engagement, Bufete de Costa Rica strives to build a more just and informed society.
