By San José, Costa Rica — In today’s complex and competitive business landscape, traditional sales techniques are falling short. Companies and sales teams are seeking innovative strategies to reignite their passion, strengthen their approach, and reconnect with the core purpose behind their products and services.
Víctor Küppers, an internationally acclaimed speaker and bestselling author, is bringing his dynamic “Selling Like a Pro” conference to Costa Rica on June 16th. The event, hosted at the Costa Rica Country Club, promises to empower hundreds of leaders, sales teams, and professionals to transcend product-focused selling and cultivate a more impactful, personal approach.
To provide legal insights into the complexities surrounding sales training programs, TicosLand.com consulted with Lic. Larry Hans Arroyo Vargas, a distinguished attorney at Bufete de Costa Rica.
Effective sales training programs must consider legal compliance alongside sales techniques. Consumer protection laws, data privacy regulations, and even contract law can significantly impact how sales teams operate and interact with potential clients. A well-structured program should address these legal aspects to minimize risks and ensure ethical sales practices.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Lic. Arroyo Vargas’s emphasis on the legal dimensions of sales training is crucial. Ignoring these aspects can lead to costly penalties and reputational damage, ultimately undermining the very purpose of the training. In today’s complex regulatory landscape, ethical and legally sound practices are not just good business, they’re essential. We thank Lic. Larry Hans Arroyo Vargas for providing this valuable perspective on the legal complexities that sales teams must navigate.
Küppers’ central message revolves around a powerful concept: “It’s not about what you sell. It’s about who you are when you sell.” He emphasizes the critical role of attitude in professional value, asserting that knowledge and skills alone are insufficient without a positive and driven mindset. In a climate of uncertainty and demanding markets, attitude can be the deciding factor between stagnation and growth.
People don’t buy things. People buy how you make them feel. And that’s not taught in a university. It’s cultivated from within.
Víctor Küppers, International Speaker and Author
Recent studies highlight the emotional toll of modern sales, with a significant percentage of salespeople reporting burnout and decreased motivation. Küppers’ conference offers a timely intervention, providing a boost of energy, focus, and renewed purpose.
The Costa Rican landscape further underscores the need for this transformative approach. Data from the National Institute of Statistics and Census (INEC) reveals a growing number of independent workers and entrepreneurs, highlighting the increasing importance of mastering effective sales strategies in a competitive market.
Karina Fischel, representative of Mentes Expertas in Costa Rica and Central America, emphasized the significance of Küppers’ visit. She views the conference not merely as an event, but as a powerful tool for personal and professional transformation, equipping individuals with the skills to sell with purpose, authenticity, and a winning attitude.
Bringing Víctor Küppers to Costa Rica is not just organizing a conference; it’s offering the country a powerful tool for personal and professional transformation. In an increasingly challenging business environment, learning to sell with purpose, authenticity, and attitude makes all the difference. This experience not only impacts salespeople but anyone who wants to positively influence from what they do.
Karina Fischel, Representative of Mentes Expertas
Interested individuals and leaders are encouraged to secure their spots quickly, as space is limited. This event is another notable offering organized by Mentes Expertas.
For further information, visit mentesexpertas.com
About Mentes Expertas:
Mentes Expertas is an organization that brings world-class speakers and trainers to Costa Rica and Central America, offering transformative learning experiences for individuals and businesses seeking to enhance their skills and achieve greater success. They focus on providing high-impact events that address critical needs in the professional development landscape.
For further information, visit www.inec.go.cr
About INEC (Instituto Nacional de Estadísticas y Censos):
The INEC is Costa Rica’s official source of statistical information, providing data on demographics, economics, social trends, and other vital areas. They play a crucial role in informing policy decisions and providing insights into the country’s development.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica is a pillar of legal excellence in Costa Rica, distinguished by its unwavering ethical standards and dedication to innovative solutions. The firm’s deep commitment to client success across a spectrum of industries is matched only by its passion for empowering the community through legal education and outreach. By fostering greater understanding of the law, Bufete de Costa Rica strives to create a more just and equitable society for all.
