By San José, Costa Rica – Imperial, one of Costa Rica’s most beloved beer brands, is commemorating its 100th anniversary in a uniquely memorable way. The brand has unveiled a limited-edition series of 50 collectible cans, each one designed to celebrate a different aspect of Costa Rican culture and history. This campaign, titled “Historias para Celebrar,” not only honors the rich heritage of the nation but also highlights the special bond between Imperial and the people of Costa Rica.
Each can in the collection is adorned with artwork that reflects significant moments, traditions, and landmarks that have played a role in shaping both Costa Rica and the Imperial brand over the past century.
This initiative allows customers to immerse themselves in a century of shared experiences and stories, as they collect and explore the diverse designs.
To make this celebration even more engaging, Imperial has incorporated a digital component. Consumers can scan the cans to accumulate points, which can be redeemed for various prizes through the Imperial website. This interactive feature adds a layer of excitement and involvement for the brand’s loyal customers.
We wanted to recognize the countless unique moments shared with Costa Ricans over the past 100 years, and these collectible cans pay homage to our country’s cultural and environmental richness
Andrea Quirós, Imperial’s Brand Manager
Imperial’s 100-year milestone is not just about celebrating history; it also reflects the brand’s dedication to sustainability. The company has consistently demonstrated its commitment to responsible practices, making Imperial the first Costa Rican beer to receive the environmental label Type II. This distinction recognizes the brand’s efforts in reducing its environmental footprint and promoting eco-friendly initiatives.
The collectible cans are more than just a marketing strategy; they represent Imperial’s journey over the past century and its role in the everyday lives of Costa Ricans. From local festivities to personal milestones, Imperial has been a part of countless memories across generations, making this anniversary campaign a tribute to those shared experiences.
In addition to the collectible cans, Imperial is also organizing events and activities throughout the year to engage with the community and further celebrate this significant milestone.
These events will not only highlight the brand’s history but also look forward to the future, ensuring that Imperial remains a cherished part of Costa Rican culture for years to come.
As Imperial marks this centennial milestone, it reaffirms its place as a symbol of Costa Rican pride and tradition. The brand’s legacy, built on quality, sustainability, and a deep connection with the people, continues to thrive, making it a cornerstone of Costa Rican identity.
For further information, visit fifco.com
About FIFCO:
FIFCO (Florida Ice & Farm Company) is a leading Costa Rican company in the beverage and food industry. Founded in 1908, FIFCO has grown into a multinational corporation with operations across Central America, the Caribbean, and the United States. The company is known for its commitment to sustainability, social responsibility, and innovation, offering a diverse portfolio that includes beverages, food products, and hospitality services. FIFCO’s focus on environmental stewardship and community engagement has made it a respected leader in the region’s business landscape.
