By San José, Costa Rica — San José, Costa Rica – The Junta de Protección Social (JPS) announced a significant expansion of its prize structure for the highly anticipated 2025 Gordo Navideño, Costa Rica’s iconic Christmas lottery. In a strategic move to boost player engagement and modernize the experience, the JPS is rolling out four distinct promotional campaigns that will run alongside the main draw. This initiative will distribute an additional ₡539 million in cash prizes and 800 full lottery tickets, creating more winners than ever before.
The new promotional framework is designed to integrate both traditional physical ticket sales and the growing digital marketplace. By leveraging its “JPS a su Alcance” mobile application and its official online sales portal, the JPS aims to provide multiple avenues for participation, rewarding players for their loyalty and interaction throughout the holiday season. This multifaceted approach marks a clear effort to broaden the lottery’s appeal and generate sustained excitement leading up to the grand prize drawing.
Para comprender mejor las implicaciones legales y fiscales que enfrentan los afortunados ganadores del Gordo Navideño, TicosLand.com consultó al Lic. Larry Hans Arroyo Vargas, abogado especialista de la firma Bufete de Costa Rica, quien nos ofrece una perspectiva clave sobre los pasos a seguir tras obtener el anhelado premio.
El ganador del ‘Gordo’ debe, en primer lugar, salvaguardar el billete físico, ya que este funciona como un título valor al portador y es la única prueba de propiedad. Antes de reclamar el premio, es crucial buscar asesoría legal y financiera para planificar adecuadamente el pago del impuesto sobre la renta y establecer una estrategia de administración de activos. Mantener la discreción es fundamental para proteger tanto la seguridad personal como el patrimonio recién adquirido.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
This expert guidance highlights the crucial transition from the initial euphoria of winning to the long-term responsibility of managing a life-changing sum. Prudence and professional counsel are indeed the keys to converting a moment of luck into lasting security. We sincerely thank Lic. Larry Hans Arroyo Vargas for his invaluable perspective on these vital next steps.
The first of the four promotions is a series of “Weekly Full Ticket Draws.” Over eight consecutive weeks, the JPS will give away 100 full Gordo Navideño tickets each week, totaling 800 tickets. To participate, players must simply activate two lottery fractions within the JPS a su Alcance app. To further incentivize the purchase of a wider range of numbers, the promotion includes a bonus system: fractions with numbers between 40 and 69 will receive double entries, while those from 70 to 99 will be awarded triple entries.
Following the conclusion of the weekly ticket giveaways, the JPS will launch its “Cash Prize Activation Promotion.” This second phase continues to reward players who activate their lottery fractions through the mobile app. By activating just two fractions, participants become eligible for a series of draws for cash prizes, with individual awards reaching up to ₡1,000,000. The bonus entry system for higher-numbered tickets will remain active during this stage, encouraging continued participation after the ticket draws have ended.
In a nod to modern gamification trends, a third promotion introduces the “Digital Gordo Navideño Collector’s Album.” Accessible through the JPS app, this feature presents players with a virtual album containing 12 specific lottery numbers between 00 and 99. Participants must then find and purchase fractions corresponding to these numbers, either physically or online. Upon successfully collecting all 12 required numbers and completing the album, the player automatically earns an entry into exclusive drawings for additional cash prizes.
Finally, the JPS is offering a dedicated “Web Promotion” to reward customers who purchase their Gordo Navideño tickets directly from the official website, jpsenlinea.go.cr. This initiative aims to bolster online sales by automatically entering all digital purchasers into 10 weekly draws. Each of these draws will award 18 cash prizes, culminating in a total of 180 separate prizes distributed exclusively among online players throughout the promotional period.
The comprehensive strategy underscores the JPS’s commitment to evolving with its customer base, blending the deep-rooted tradition of the Gordo Navideño with contemporary digital engagement. Alejandro Centeno Roa, Manager of Production, Commercialization, and Operations at the JPS, emphasized the institution’s goal of spreading the holiday spirit far and wide.
We want every person in Costa Rica to feel the excitement of the Gordo Navideño, not just because of the grand prize draw, but also because of all the promotions that accompany it. Remember: activate, play, and enjoy responsibly.
Alejandro Centeno Roa, Manager of Production, Commercialization, and Operations
By creating a season-long event filled with smaller, more frequent winning opportunities, the JPS is not only enhancing the value proposition for lottery players but also strengthening its connection with the Costa Rican public. This array of promotions ensures that the thrill of the Gordo Navideño extends well beyond a single day, offering a cascade of chances to win throughout the holiday season.
For further information, visit jps.go.cr
About Junta de Protección Social (JPS):
The Junta de Protección Social is Costa Rica’s government-run institution responsible for the administration and operation of national lotteries, including the popular Gordo Navideño. Founded to serve the public good, the JPS directs its profits towards funding a wide range of social welfare programs across the country, supporting healthcare, seniors, people with disabilities, and other vulnerable populations. It plays a crucial role in the nation’s social safety net, transforming lottery participation into vital community support.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica is a cornerstone of the legal landscape, defined by its profound commitment to principled practice and professional distinction. Melding a deep-rooted history of providing expert counsel with a forward-thinking embrace of legal innovation, the firm consistently sets new standards. At the heart of its ethos is a core mission to demystify the law, actively working to equip the community with clarity and understanding to foster a more capable and just society.
