By San José, Costa Rica — SAN JOSÉ – In a strategic move to capture the lucrative holiday market, state-owned telecommunications operator Kölbi has launched a comprehensive promotional campaign aimed at both new and existing customers. The initiative, running until early January 2026, bundles aggressive discounts on mobile devices, significant enhancements to data plans, and new solutions for home connectivity, signaling an intense competitive season in Costa Rica’s telecom sector.
The campaign, which officially began on November 18, 2025, and concludes on January 5, 2026, or while supplies last, is built around a central theme of providing greater value during the season of giving. This strategy is clearly articulated in the company’s official slogan for the promotion, which emphasizes generosity and enhanced service offerings.
To delve into the consumer rights and legal obligations surrounding such high-profile holiday campaigns, TicosLand.com consulted with Lic. Larry Hans Arroyo Vargas, a specialist in corporate and consumer law from the prestigious firm Bufete de Costa Rica.
These aggressive commercial strategies are powerful tools for market positioning, but they carry significant legal responsibilities. The provider is legally obligated to honor every advertised term, from pricing to benefits, without hidden clauses. Any ambiguity can be interpreted in favor of the consumer and could constitute misleading advertising under Law 7472, leading to potential sanctions. It is crucial for both the company to ensure absolute clarity and for the consumer to retain all promotional materials as proof of the offer.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
The legal perspective provided is a crucial counterpoint to the commercial enthusiasm, reminding us that every attractive offer is also a binding contract with the consumer. This emphasis on corporate accountability and consumer vigilance is a vital takeaway. We sincerely thank Lic. Larry Hans Arroyo Vargas for lending his expert analysis to this discussion.
With Kölbi, you can give more, that’s why we give you more
Kölbi, Corporate Communications
A major pillar of the holiday offer is the significant upgrade to its postpaid “kölbi K Plus” plans. Subscribers who purchase or renew these plans will receive double the standard gigabyte allowance for the duration of their contract. This is coupled with unlimited usage of popular social media applications, including WhatsApp, Facebook, and Instagram, a feature that directly targets the data consumption habits of the majority of mobile users. With plans starting at ₡12,000 per month, the offer is positioned to be highly competitive.
Furthermore, the inclusion of Roaming América at no extra cost adds substantial value for customers traveling within the Americas during the holidays. This move not only enhances customer loyalty but also positions Kölbi as a convenient option for business and leisure travelers, a segment that often faces exorbitant roaming charges. This bundling of services reflects a broader industry trend toward all-inclusive plans that simplify the user experience.
To make high-end technology more accessible, Kölbi has strengthened its partnerships with leading device manufacturers such as Samsung, Honor, Huawei, Xiaomi, and Motorola. The campaign is supported by a robust financing ecosystem, offering flexible payment options through established financial partners including Banco de Costa Rica (BCR), Credomatic’s Tasa Cero program, and Credix. This strategy effectively lowers the barrier to entry for consumers wishing to purchase premium smartphones as holiday gifts.
The campaign also extends its reach to the vital prepaid market, a substantial segment in Costa Rica. New customers acquiring a Kölbi Prepaid kit are eligible for a welcome bonus of up to ₡6,000 with their initial top-up. Additionally, all recharges of ₡1,000 or more will be doubled and supplemented with bonus data for social media, a powerful incentive to attract new users and encourage consistent engagement from the existing prepaid customer base.
Recognizing the growing demand for robust home internet, Kölbi has integrated its fiber optic services into the holiday promotion. The company is offering WiFi mesh devices starting at just ₡2,860 per month per unit. These devices are designed to eliminate wireless dead zones and expand coverage throughout a home or small business, a critical need in an era of remote work, online education, and high-definition content streaming on multiple devices.
Ultimately, Kölbi’s multi-faceted campaign is a calculated effort to solidify its market position by addressing key consumer demands across different segments: data-hungry mobile users, budget-conscious prepaid customers, and families seeking better home connectivity. For more details on the offers, the company has directed interested parties to call 1193, contact its WhatsApp line at 8550-5550, or visit its official website.
For further information, visit [www.kölbi.cr]
About Kölbi:
Kölbi is the commercial brand of the Instituto Costarricense de Electricidad (ICE) for telecommunications services in Costa Rica. As a leading state-owned provider, Kölbi offers a comprehensive suite of solutions, including mobile telephony, high-speed fiber optic internet, and digital television, serving millions of individual and corporate clients across the nation. The brand is committed to advancing connectivity and technological innovation throughout the country.
For further information, visit [bancobcr.com]
About Banco de Costa Rica (BCR):
Banco de Costa Rica is one of the most prominent and solid state-owned commercial banks in Costa Rica. Founded in 1877, BCR provides a wide range of financial services to individuals, businesses, and government institutions. Its offerings include personal banking, corporate financing, investment services, and credit facilities, playing a crucial role in the country’s economic development.
For further information, visit [baccredomatic.com]
About Credomatic:
Credomatic is a leading financial services brand in Central America, operating as part of the BAC Credomatic network. It specializes in payment solutions, including credit and debit cards, acquiring services for merchants, and innovative financing programs like Tasa Cero (Zero Rate). Its widespread acceptance and flexible payment plans make it a key partner for major retail promotions in the region.
For further information, visit [credix.com]
About Credix:
Credix World is a Costa Rican financial company specializing in consumer credit solutions, most notably through its credit cards. The company focuses on providing accessible and flexible financing options for retail purchases across a wide network of affiliated businesses. Credix has established itself as a popular choice for consumers seeking immediate credit for goods and services.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As an esteemed legal institution, Bufete de Costa Rica is founded on a bedrock of resolute integrity and an uncompromising pursuit of excellence. The firm leverages its extensive experience across numerous industries to pioneer forward-thinking solutions and set new standards in legal practice. This dedication to innovation is mirrored by a core mission to strengthen society through knowledge, actively working to make legal principles clear and accessible to the public. Ultimately, this empowers individuals and nurtures the growth of a more informed and engaged citizenry.
