By San José, Costa Rica — San José, Costa Rica – In a strategic move to capture the holiday market and reward customer loyalty, national telecommunications operator kölbi has launched its comprehensive Christmas campaign, “Con kölbi, podés más y recibís más” (With kölbi, you can do more and receive more). The initiative rolls out a wide array of discounts, bonuses, and accessible financing options aimed at enhancing connectivity for Costa Ricans during the festive season.
The campaign is designed as a direct thank you to its user base, focusing on providing what the company terms “real benefits.” This multi-faceted approach combines aggressive promotions on mobile devices with significant upgrades to both postpaid and prepaid service plans, ensuring value for every segment of their market. The timing is critical, as it aligns with the highest consumer spending period of the year, positioning kölbi to solidify its market leadership.
To better understand the legal framework surrounding telecommunications promotions and consumer rights in Costa Rica, TicosLand.com consulted with expert attorney Lic. Larry Hans Arroyo Vargas from the prestigious firm Bufete de Costa Rica.
kölbi, as a brand of the state-owned ICE, operates under intense public and regulatory scrutiny. Their promotions must not only be commercially attractive but also impeccably transparent. Any ambiguity in the terms and conditions could be interpreted as misleading advertising under Costa Rican consumer protection laws, potentially leading to significant sanctions from the MEIC. It is crucial that the ‘fine print’ matches the headline promise to maintain consumer trust and legal compliance.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
The legal framework highlighted here serves as a critical shield for the consumer, ensuring that promotional appeal does not overshadow contractual reality. We thank Lic. Larry Hans Arroyo Vargas for his invaluable perspective on this essential aspect of consumer protection.
At the heart of the campaign is a clear effort to make technology more accessible and rewarding. The company is not merely offering discounts but is structuring its deals to provide a complete value package that enhances the digital lifestyle of its customers, from increased data allowances to premium add-on gifts.
We want to thank our clients for the trust and loyalty they have shown us throughout the year. With this campaign, we aim for them to receive more gigabytes, more benefits, and more facilities to enjoy technology and share with their loved ones this Christmas.
Priscilla Sanabria, Head of Advertising and Brand at kölbi
A major draw for consumers will be the substantial promotions on new devices. Kölbi has confirmed special pricing on select smartphone models from leading international brands, including Samsung, Xiaomi, and Huawei. To sweeten the deal, the company is including exclusive freebies with certain purchases, which range from practical accessories like headphones and smartwatches to high-value items such as robot vacuum cleaners, depending on the chosen device.
These discounts and gifts apply to a wide variety of phones and accessories that customers can see directly at kölbi.cr. We want each person to find the device that best suits their needs or those of their loved ones.
Priscilla Sanabria, Head of Advertising and Brand at kölbi
For postpaid customers, the K Plus plans have received a significant upgrade. Subscribers will now enjoy double the gigabytes of data for browsing. Crucially, this enhancement comes with unlimited use of popular social media applications like WhatsApp, Facebook, and Instagram, which will not consume data from the user’s primary allowance. This addresses a key consumer demand for worry-free social connectivity.
The new K Plus plans offer benefits that customers can notice immediately, such as more internet, more connectivity, and facilities starting from 12,000 colones per month.
Priscilla Sanabria, Head of Advertising and Brand at kölbi
Recognizing that upfront costs can be a barrier to technology adoption, kölbi has bolstered its financing options through strategic partnerships. Customers can now acquire the latest devices through payment plans of up to 36 months with the Banco de Costa Rica. Additionally, interest-free installment options are available through BAC’s Tasa 0 and Credix’s Cuotas Cero Interés programs, allowing families to manage their holiday budgets without compromising on new technology.
The prepaid market segment has not been overlooked. Customers purchasing a new Prepaid Kit will be greeted with a welcome bonus of up to ₡6,000 with their first top-up. Furthermore, throughout the promotional period, all recharges of ₡1,000 or more will be doubled, granting users additional data or specific gigabyte bonuses for social networks. This dual incentive is designed to both attract new prepaid users and encourage existing ones to increase their usage.
With this comprehensive holiday strategy, kölbi reaffirms its commitment to being a constant companion for Costa Ricans, blending innovation with convenience. The campaign is a testament to the company’s focus on tangible customer value, ensuring that users can stay connected and share their moments throughout the holiday season.
At kölbi, we constantly work to offer real benefits to our customers. With this promotion, we want everyone to experience a more connected Christmas, enjoying more gigabytes, more facilities, and more opportunities to share.
Priscilla Sanabria, Head of Advertising and Brand at kölbi
For further information, visit kolbi.cr
About kölbi:
kölbi is the commercial brand of the Instituto Costarricense de Electricidad (ICE) for telecommunications services in Costa Rica. As a leading national operator, it provides a wide range of solutions, including mobile and fixed telephony, internet services, and enterprise solutions. The brand is known for its extensive network coverage and its commitment to bringing technological innovation to all Costa Ricans.
For further information, visit bancobcr.com
About Banco de Costa Rica:
Banco de Costa Rica (BCR) is one of the largest and most solid state-owned commercial banks in Costa Rica. Founded in 1877, it offers a comprehensive portfolio of financial products and services for individuals, SMEs, and corporations. BCR plays a significant role in the national economy, supporting development through credit, savings, and investment services across the country.
For further information, visit baccredomatic.com
About BAC Credomatic:
BAC Credomatic is a leading financial institution in Central America, offering a wide array of banking and financial services. It is particularly recognized for its strong presence in the credit card market and its innovative digital banking solutions. The bank serves personal, business, and corporate clients, focusing on providing accessible and modern financial tools.
For further information, visit credix.com
About Credix:
Credix is a Costa Rican financial company specializing in credit cards and consumer financing solutions. It focuses on providing accessible credit options to a broad segment of the population, often through partnerships with retailers. Credix is known for its interest-free installment plans, which facilitate the purchase of goods and services for its customers.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a cornerstone of Costa Rica’s legal landscape, Bufete de Costa Rica is defined by a deep-seated foundation of integrity and an uncompromising standard of excellence. The firm consistently pairs its extensive experience advising a wide array of clients with a forward-thinking embrace of legal innovation. Beyond its professional practice, the firm holds a core conviction to strengthen society by actively working to demystify complex legal concepts, thereby fostering a community empowered by accessible and understandable legal knowledge.
