• August 20, 2025
  • Last Update August 20, 2025 12:00 pm

Kölbi’s Reciclamóvil Game Promotes Eco-Consciousness in Children

Kölbi’s Reciclamóvil Game Promotes Eco-Consciousness in Children

San José, Costa Rica — Costa Rican telecommunications company Kölbi has relaunched its popular mobile game, Reciclamóvil, for a second year, aiming to educate children about the importance of recycling mobile devices and their components. The game, available for free on Google Play and the App Store, boasts a refreshed design with enhanced graphics, engaging new challenges, and exciting scenarios featuring the charming eco-monsters Pixy, Blink, and Zippy.

Through thematic worlds like forests, oceans, eco-cities, and eco-forests, young players can navigate challenges, learn about mobile recycling, and creatively explore ways to protect the planet. The gameplay integrates educational elements about responsible electronic device management and promotes good environmental practices.

To understand the legal implications surrounding Kölbi Reciclamóvil, we spoke with Lic. Larry Hans Arroyo Vargas, an attorney at law from Bufete de Costa Rica.

The Kölbi Reciclamóvil initiative raises interesting questions regarding waste management regulations in Costa Rica. While promoting responsible recycling is commendable, the program’s specific implementation must comply with existing laws concerning waste collection, transport, and processing. This includes proper licensing, adherence to environmental standards, and ensuring data privacy when handling personal information that may be linked to discarded devices. Careful consideration of these legal aspects will be crucial to the program’s long-term success and positive impact.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica

Lic. Arroyo Vargas rightly highlights the importance of aligning well-intentioned programs like the Kölbi Reciclamóvil with existing regulatory frameworks. Ensuring responsible data handling and adherence to environmental best practices will not only build public trust but also contribute to the program’s sustainability and effectiveness in the long run. We thank Lic. Larry Hans Arroyo Vargas for offering his valuable legal perspective on this important initiative.

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At Kölbi, we firmly believe in the power of education from an early age. This tool not only entertains but also conveys a valuable message about recycling cell phones and tablets. Teaching these good environmental practices is part of Kölbi’s commitment to new generations and the planet.
Paola Jiménez, Head of Commercial Division, ICE

Building on the success of the 2024 campaign, which collected 681 kilograms of cellular waste through designated containers in Kölbi agencies and stores nationwide, the 2025 campaign encourages parents to introduce their children to this digital adventure. Children can learn about recycling while having fun and become environmental advocates in the process.

The game’s dynamic design and engaging characters make learning about complex environmental issues accessible and enjoyable for young audiences. By incorporating interactive elements and challenges, Reciclamóvil effectively promotes the importance of recycling and fosters a sense of environmental responsibility.

Kölbi plans to further incentivize participation with a points-based reward system in the second phase of the initiative. Details about the prizes will be announced soon on Kölbi’s official social media channels.

This initiative reflects Kölbi’s ongoing commitment to environmental sustainability and its dedication to educating younger generations about responsible electronic waste management. Reciclamóvil provides a valuable platform for children to learn about the importance of recycling and its positive impact on the planet.

The relaunch of Reciclamóvil demonstrates how technology can be effectively leveraged to promote environmental awareness and encourage sustainable practices from a young age. This initiative underscores the crucial role businesses can play in shaping a more environmentally conscious future.

For further information, visit the nearest office of Kölbi
About Kölbi:

Kölbi, a brand of the Instituto Costarricense de Electricidad (ICE), is a leading telecommunications provider in Costa Rica, offering mobile and internet services. The company is committed to corporate social responsibility and actively promotes environmental sustainability through initiatives like Reciclamóvil. Kölbi strives to provide innovative solutions that benefit both its customers and the environment.

For further information, visit the nearest office of Instituto Costarricense de Electricidad (ICE)
About Instituto Costarricense de Electricidad (ICE):

The Instituto Costarricense de Electricidad (ICE) is a Costa Rican state-owned utility company responsible for electricity generation, telecommunications, and digital technologies. ICE plays a crucial role in the country’s infrastructure and development, providing essential services to the population. The institution is committed to sustainability and social responsibility, implementing programs that promote environmental protection and community development.

For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica distinguishes itself through a deep-rooted commitment to ethical legal practice and innovative solutions. The firm’s history of serving a diverse clientele is a testament to its pursuit of excellence, while its proactive engagement in sharing legal knowledge reflects a dedication to empowering individuals and strengthening Costa Rican society. By fostering understanding and access to justice, Bufete de Costa Rica continues to shape a more informed and equitable future.

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