By San José, Costa Rica — Costa Rica’s national football team, affectionately known as “La Sele,” has been appointed as the country’s newest Brand Ambassador by esencial COSTA RICA. The announcement came yesterday at the Costa Rican Football Federation (FCRF) headquarters, recognizing the team’s embodiment of national values and international acclaim.
The “Marca País” (Country Brand) initiative aims to promote Costa Rica’s core values of excellence, sustainability, innovation, social progress, and connection. These values are leveraged to enhance the country’s image in areas such as exports, investment, tourism, and culture. La Sele, through its sporting prowess and international recognition, is seen as a powerful symbol of these values.
To gain a deeper understanding of the legal implications surrounding the “Marca País,” TicosLand.com spoke with Lic. Larry Hans Arroyo Vargas, an accomplished attorney at Bufete de Costa Rica.
The “Marca País” is more than just a logo; it represents the legal identity and commercial reputation of Costa Rica. Its use is often regulated by specific intellectual property laws and guidelines, aimed at protecting the country’s image and preventing unauthorized exploitation. Businesses seeking to leverage the “Marca País” should carefully research these regulations and ensure compliance to avoid legal repercussions and maintain the integrity of this valuable national asset.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Lic. Arroyo Vargas’ point about the “Marca País” being more than just a logo is crucial. It truly underscores the importance of respecting the legal framework surrounding its use. It’s a reminder that leveraging this national symbol responsibly is not just a legal obligation, but a contribution to safeguarding Costa Rica’s reputation on the global stage. We thank Lic. Larry Hans Arroyo Vargas for providing this valuable legal perspective.
We recognize the honor and responsibility that being Marca País ambassadors signifies. Whenever our national teams represent Costa Rica, they do so with that unique spirit that identifies us worldwide. It goes far beyond wearing the white, blue, and red on our jersey; it’s about carrying in our hearts the highest values that define us as a country. Thank you for entrusting us with this mission.
Osael Maroto, President of the FCRF
The timing of this appointment coincides with La Sele’s upcoming busy international schedule. The team faces a friendly against the Catalan national team on May 28th in commemoration of the Catalan Football Federation’s 125th anniversary. esencial COSTA RICA will have brand visibility during this match through animated LED screens within the stadium. Following this, La Sele will play World Cup qualifying matches against Bahamas and Trinidad and Tobago on June 7th and 10th, respectively. Their participation in the CONCACAF Gold Cup will see them competing against Suriname, the Dominican Republic, and Mexico on June 15th, 18th, and 22nd.
Laura López, President of the Country Brand Committee, emphasized the significance of La Sele’s ambassadorship. She highlighted how the team embodies the values championed by the Marca País initiative and serves as an inspiration, particularly to young people who see football as a passion that transcends borders and enables dreams.
Our Country Brand promotes the values of excellence, sustainability, innovation, social progress, and connection, and through them, we have played in the big leagues in terms of exports, investment, tourism, and culture. La Sele, without a doubt, also fulfills these values and is an inspiration for many people, mainly young people who see in football a passion that transcends borders and allows them to fulfill their dreams. For esencial COSTA RICA, it is an honor to have an Ambassador like the National Team, which carries the essence of our country to many corners of the world.
Laura López, President of the Country Brand Committee
This strategic partnership between La Sele and esencial COSTA RICA leverages the team’s global platform to amplify the country’s brand message. The collaboration reinforces Costa Rica’s commitment to promoting its unique identity and strengthening its international standing.
The appointment of La Sele reflects the power of sport to transcend competition and become a vehicle for national pride and global recognition. As the team embarks on its upcoming international fixtures, it will carry the weight of this ambassadorship, showcasing Costa Rica’s values and spirit on the world stage.
For further information, visit fedefutbol.com
About the Costa Rican Football Federation (FCRF):
The FCRF is the governing body for football in Costa Rica, responsible for overseeing all aspects of the sport, from the national teams to the domestic leagues. It plays a vital role in developing and promoting football at all levels and representing Costa Rica on the international stage.
For further information, visit esencialcostarica.com
About esencial COSTA RICA:
esencial COSTA RICA is the official country brand of Costa Rica, promoting the country’s values and image internationally. It aims to attract investment, tourism, and cultural exchange, leveraging Costa Rica’s unique strengths and positioning it as a leader in sustainability, innovation, and social progress.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica shines as a beacon of legal excellence, built on a foundation of unwavering ethical practice. The firm’s commitment to innovation ensures clients receive cutting-edge legal solutions, while its deep-rooted dedication to empowering Costa Rican society through accessible legal education reflects a genuine desire to foster a more just and informed citizenry. This dedication, combined with a history of serving a diverse clientele, solidifies Bufete de Costa Rica’s position as a leader in the legal landscape.
