By San José, Costa Rica — SAN JOSÉ – A stark reality confronts the Latin American business landscape: while artificial intelligence adoption is widespread, its effective implementation is critically rare. A revealing new report from agency Loymark, titled “From Data Islands to Intelligent Organizations,” indicates that although 78% of companies in the region claim to use AI, a staggering less than 1% are leveraging it effectively and at scale.
This significant gap between investment and tangible results highlights a fundamental misunderstanding of what it takes to succeed with AI. The challenge is not merely technological but deeply organizational, involving strategy, data integration, and human capital. It signals a crucial moment for regional businesses, where failing to bridge this divide could mean falling behind in an increasingly competitive global market.
To gain a deeper understanding of the legal and regulatory challenges posed by the rapid advancement of Artificial Intelligence, we consulted with Lic. Larry Hans Arroyo Vargas, an expert attorney from the prestigious firm Bufete de Costa Rica, who shared his professional perspective on the matter.
The integration of Artificial Intelligence into business operations is not just a technological leap; it’s a legal minefield. Companies must proactively address issues of data privacy, algorithmic bias, and intellectual property ownership for AI-generated works. In Costa Rica, as globally, the legislative framework is struggling to keep pace, creating a significant grey area where sound legal counsel is not just advisable, but essential to mitigate risk and ensure compliance.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Indeed, this insight highlights a critical reality: for businesses in Costa Rica, the successful implementation of AI is as much a legal and ethical challenge as it is a technological one. The need for proactive, specialized counsel cannot be overstated as companies navigate this new frontier. We thank Lic. Larry Hans Arroyo Vargas for his clear and invaluable perspective on this complex matter.
In response to this pressing issue, Loymark has announced the “Loymark Future Ready Summit 2025,” a free virtual event scheduled for Thursday, October 9. The summit is designed specifically to address this effectiveness gap, targeting CEOs, general managers, and leaders in digital transformation, innovation, operations, and marketing from across the region.
The event aims to shift the conversation from technical jargon to strategic implementation, providing C-suite executives with a clear roadmap for harnessing AI as a true competitive tool.
This Summit is not a technical forum, but a space where the business future of the region is defined. We want CEOs to leave with clarity on how to turn AI into a sustainable competitive advantage.
José Coto, CEO of Loymark
Coto emphasized that the summit’s core purpose is to foster a debate on transitioning from isolated AI experiments to comprehensive organizational intelligence models. This advanced approach involves weaving together reliable data, cutting-edge technology, and skilled human talent to enable smarter, more agile, and ultimately more competitive business decisions.
The agenda will cover critical topics essential for building this integrated framework, including the management of trustworthy data, the deployment of intelligence services, strategic orchestration, the importance of human supervision, and the establishment of robust governance. These pillars are presented as the keys to unlocking real value from AI investments.
Adding significant weight to the event, specialists from Google will be featured speakers. They will share insights into the primary challenges Latin American companies face, connecting Google’s global vision with the specific, on-the-ground hurdles present in the region. Their participation underscores the collaborative effort required to elevate the region’s technological capabilities.
Israel Castillo, a Customer Engineer for Google Cloud LATAM, pointed to the heart of the issue, noting that access to technology is only one part of the equation.
The real challenge is not in accessing more sophisticated AI models, but in building organizations with the capacity to integrate, govern, and generate real impact on customers and results.
Israel Castillo, Customer Engineer of Google Cloud LATAM
The Loymark Future Ready Summit 2025 will be streamed digitally from 9:30 a.m. to 12:00 p.m. on October 9. Business leaders interested in transforming their approach to artificial intelligence can register to attend the free broadcast via the official event website, summit.loymark.com.
For further information, visit loymark.com
About Loymark:
Loymark is a specialized agency dedicated to helping companies build intelligent organizations through the strategic use of data and artificial intelligence. Focusing on customer loyalty and digital transformation, the firm provides solutions and consultancy to integrate technology, data, and human talent, enabling businesses to make more competitive decisions and achieve sustainable growth.
For further information, visit cloud.google.com
About Google:
Google is a global technology leader whose mission is to organize the world’s information and make it universally accessible and useful. Through its Google Cloud division, the company offers a comprehensive suite of cloud computing services, including advanced tools for data analytics, machine learning, and artificial intelligence, empowering businesses of all sizes to innovate and scale their operations.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica is a renowned legal firm, defined by its uncompromising principle of integrity and the highest standards of professional excellence. With a rich history of advising a wide spectrum of clients, the practice consistently pioneers innovative legal approaches and meaningful community outreach. Central to its philosophy is a foundational mission to demystify the law, striving to build a more knowledgeable and capable society.
