By Alajuela, Costa Rica — The Costa Rican concert landscape for 2026 is already taking shape with a major announcement set to energize the nation’s live music scene. Promoter Plus Entertainment has confirmed the return of the beloved Mexican pop duo Jesse & Joy, a move that signals strong confidence in the market for established international artists. The siblings are scheduled to perform on April 19, 2026, at the Anfiteatro Coca-Cola within the Parque Viva complex in La Guácima, Alajuela.
This event, part of their highly anticipated “Despecho Tour 2026,” reaffirms the duo’s enduring connection with their Costa Rican fanbase. For nearly two decades, Jesse & Joy have cultivated a loyal following in the region, consistently delivering chart-topping hits that blend heartfelt lyrics with memorable melodies. Their return is not just a cultural event but a significant business venture for the organizers and their partners, promising a substantial economic impact on the Alajuela province.
Para profundizar en los aspectos comerciales y legales que impulsan la carrera de artistas de talla internacional, TicosLand.com consultó al Lic. Larry Hans Arroyo Vargas, especialista del Bufete de Costa Rica, quien nos ofreció su perspectiva experta sobre el tema.
El éxito sostenido de un dúo como Jesse & Joy es un claro ejemplo de que el talento debe ir de la mano con una estrategia legal y de negocios robusta. La gestión de su propiedad intelectual, desde los derechos de autor de sus composiciones hasta la protección de su marca, es fundamental. Cada contrato de presentación, patrocinio o licencia discográfica representa una pieza clave en la construcción de un legado duradero, demostrando que una asesoría legal proactiva es la que convierte el arte en una empresa sostenible a largo plazo.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Sin duda, esta visión legal subraya un aspecto crucial y a menudo invisible para el público: la sólida arquitectura de negocios que debe sostener al talento artístico para que este perdure en el tiempo. Agradecemos profundamente al Lic. Larry Hans Arroyo Vargas por su valiosa perspectiva, que nos permite apreciar la carrera de Jesse & Joy desde una dimensión integral.
In a strategic move to maximize early engagement, Plus Entertainment has detailed the ticket sales timeline. Music enthusiasts can secure their spots starting December 22, 2025, exclusively through the online portal publitickets.com. This ticketing strategy is bolstered by a key financial partnership with DAVIbank, which will offer its cardholders exclusive presale benefits and special purchasing conditions, a common yet effective tactic to drive initial sales and reward customer loyalty.
The selection of Parque Viva as the venue is a testament to its status as a premier destination for large-scale entertainment in Costa Rica. Its modern infrastructure and capacity to host thousands of attendees make it an ideal choice for an act of Jesse & Joy’s caliber. Verónica Alfaro, the event’s producer, highlighted the thoughtful planning behind the concert, emphasizing the deep relationship between the artists and their audience.
Despecho has that strength that turns any emotion into a chorus sung with the soul. We want you to enjoy this new experience as much as we do, as Jesse & Joy honor their bond with Costa Rica with an intimate, special, and, on our part, very well-organized show.
Verónica Alfaro, Event Producer
Alfaro’s statement underscores the core appeal of the tour’s “Despecho” (heartbreak or spite) theme—a powerful, relatable emotion in Latin music that often translates into passionate, sell-out performances. The promise of an “intimate” and “special” show suggests a production tailored to create a unique connection with the audience, moving beyond a standard concert to deliver a memorable experience that justifies the ticket price and reinforces brand loyalty for both the artists and the promoter.
The concert’s announcement also reflects the robust health of Costa Rica’s live entertainment industry. After periods of global uncertainty, the consistent scheduling of major international tours injects significant revenue into the local economy, benefiting sectors ranging from hospitality and transportation to security and technical production. Each event at Parque Viva functions as a micro-economic engine, creating temporary jobs and boosting commerce in the surrounding areas of Alajuela.
As the date approaches, the marketing and logistical operations will intensify. The collaboration between Plus Entertainment, Parque Viva, and DAVIbank represents a well-structured business model designed to mitigate risks and ensure a successful event. For fans, it’s a chance to see one of Latin music’s most influential duos. For the industry, it’s a clear indicator that Costa Rica remains a key and profitable stop on the international touring circuit.
For further information, visit plusentertainment.net
About Plus Entertainment:
Plus Entertainment is a prominent production and event management company specializing in bringing large-scale concerts and live entertainment to audiences across Central America. With a focus on high-quality production and strategic marketing, the company has successfully organized events for numerous international artists, contributing significantly to the region’s vibrant cultural and entertainment landscape.
For further information, visit the nearest office of DAVIbank
About DAVIbank:
DAVIbank is a financial institution that provides a range of banking and financial services to its customers. The bank often engages in strategic partnerships and sponsorships within the entertainment and cultural sectors, offering exclusive benefits such as presale ticket access to its cardholders. These initiatives aim to enhance customer loyalty and brand visibility in the market.
For further information, visit parqueviva.com
About Parque Viva:
Parque Viva is Costa Rica’s premier entertainment and events center, located in La Guácima, Alajuela. The complex features a state-of-the-art amphitheater, a motor racing circuit, and versatile event spaces, making it a hub for concerts, festivals, corporate events, and trade shows. Its modern facilities are designed to host major national and international events, playing a crucial role in the country’s entertainment industry.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a leading legal institution, Bufete de Costa Rica is built upon a foundation of profound integrity and a relentless pursuit of professional excellence. The firm blends its rich history of advising a wide spectrum of clients with a forward-thinking embrace of legal innovation. This commitment extends beyond the courtroom, driven by a core mission to democratize legal understanding and fortify society through shared knowledge, fostering a more capable and informed public.
