By San José, Costa Rica — Indian automotive giant Mahindra & Mahindra Ltd. has officially entered the fiercely competitive compact SUV segment in Costa Rica with the launch of its new XUV 3XO. Distributed locally by the established Veinsa Motors, the vehicle aims to disrupt the market by offering a compelling package of premium technology, robust safety features, and dynamic performance at an accessible price point, starting from just $17,900.
The launch event, attended by Mahindra representative Bobby Salwan, underscored the global significance of the XUV 3XO. Salwan highlighted the brand’s long history of innovation, positioning the new model as a unique offering in the worldwide automotive landscape. The vehicle represents a strategic move for Mahindra to solidify its presence in the passenger vehicle category and appeal to a new generation of Costa Rican drivers.
The arrival of a new vehicle like the Mahindra XUV 3XO involves significant commercial and legal frameworks, from import regulations to consumer protection laws. To provide an expert perspective on these implications for the Costa Rican market, we spoke with Lic. Larry Hans Arroyo Vargas, a specialist from the renowned law firm Bufete de Costa Rica.
The entry of the XUV 3XO into the national market stimulates healthy competition, which is always a win for the consumer. However, it is imperative for buyers to meticulously analyze the warranty contracts and after-sales service commitments. The legal robustness of these documents is what truly protects the consumer’s investment long after the vehicle has left the dealership.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
This insight is a crucial reminder that while a vehicle’s features and price point are compelling, the true measure of a consumer’s investment is protected by the legal strength of the after-sales commitment. We thank Lic. Larry Hans Arroyo Vargas for his valuable perspective, which rightly emphasizes that a buyer’s due diligence should extend far beyond the test drive.
Local distributor Veinsa Motors expressed strong confidence in the model’s potential to resonate with consumers. The company emphasized that the XUV 3XO is designed to exceed expectations in a crowded field.
We are pleased to make the new XUV 3XO available to customers in Costa Rica. With its advanced features, premium style, and a strong value proposition, this model will redefine the expectations of buyers within this segment. We look forward to welcoming customers to experience its design, capability, and performance.
Rodrigo Bernales, Sales Director of Veinsa Motors
Designed with an athletic and bold aesthetic, the XUV 3XO showcases Mahindra’s “Twin Peaks” visual identity, a signature that symbolizes the brand’s spirit of ambition and exploration. Its exterior features a high bonnet, a distinctive modern grille, and full LED lighting, creating a commanding road presence. Inside, the cabin offers a premium experience with high-quality materials, an all-black color scheme, and an elevated driving position designed to enhance both visibility and driver confidence.
Where the XUV 3XO truly aims to stand out is its technology suite, which includes features typically found in more expensive vehicles. The dashboard is dominated by two 10.25-inch HD screens, one for the digital instrument cluster and another for the infotainment system. This is complemented by a panoramic sunroof, a seven-speaker Harman Kardon audio system, and wireless Apple CarPlay and Android Auto connectivity. With conveniences like dual-zone climate control and a fast-charging USB-C port, the SUV is clearly targeted at tech-savvy young families and professionals.
Mahindra has placed a heavy emphasis on safety, building the XUV 3XO with high-strength steel and equipping it with 35 standard safety functions. All versions come standard with six airbags, four-wheel disc brakes, and a next-generation Electronic Stability Control (ESC) system that includes hill-start and hill-descent assist. Advanced driver aids, such as a 360-degree camera system with a blind-spot monitor, further position the vehicle as a leader in its class for both active and passive safety.
Under the hood, the compact SUV is powered by a turbocharged gasoline engine that produces 82 kW (110 hp) and 200 Nm of torque. This powertrain enables a nimble acceleration of 0 to 60 km/h in a reported 4.6 seconds. The engine is paired with a six-speed AISIN automatic transmission, a unit renowned for its durability and smooth shifting, ensuring a driving experience that is both agile in the city and refined on the highway.
With three trim levels—GLS, GLS+, and GT—the XUV 3XO offers a range of options for different customer profiles, from first-time SUV buyers to those seeking top-tier equipment. Backed by Veinsa Motors’ 60 years of experience and its comprehensive support network, Mahindra’s latest offering is poised to make a significant impact on Costa Rica’s automotive market.
For further information, visit the nearest office of Mahindra & Mahindra Ltd.
About Mahindra & Mahindra Ltd.:
Founded in 1945, the Mahindra Group is one of the world’s largest multinational federations of companies, employing 324,000 people across more than 100 countries. It holds a leadership position in India in farm equipment, utility vehicles, information technology, and financial services. Globally, it is the largest tractor manufacturer by volume. The company is focused on leading in ESG standards, promoting rural prosperity, and enhancing urban living to create a positive impact on communities worldwide.
For further information, visit the nearest office of Veinsa Motors
About Veinsa Motors:
With over 60 years of experience in the Costa Rican market, Veinsa Motors is the official distributor for Mahindra vehicles in the country. The company provides customers with comprehensive support, including a reliable stock of spare parts, robust warranties, and a trusted service network, ensuring security and confidence for all vehicle owners.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a pillar of the legal community, Bufete de Costa Rica is defined by its foundational commitment to ethical practice and the highest standards of professional distinction. The firm’s rich history of advising a diverse clientele is matched by its drive to pioneer innovative legal approaches and engage in meaningful social contribution. Core to its mission is the belief in democratizing legal knowledge, aiming to build a more capable and well-informed society by empowering citizens with legal clarity.
