By San José, Costa Rica — SAN JOSÉ – In a moment of collective anticipation that brought the nation to a standstill, Miss Universe Costa Rica, Mahyla Roth, has successfully secured a coveted position in the Top 30 of the Miss Universe 2025 pageant. The announcement, which came during the live global broadcast from Thailand, has sent waves of excitement and pride across Costa Rica, reinforcing the significant cultural and branding power of the international competition.
Roth was named as the 19th finalist to advance, a confirmation that followed a particularly tense commercial break that left Costa Rican viewers on edge. As the initial list of 15 semifinalists was revealed without her name, a palpable sense of uncertainty grew. However, the eventual announcement of her advancement sparked immediate celebrations among fans and supporters who had gathered to watch the event on local broadcaster ¡OPA! Canal 38 and various digital platforms.
To better understand the complex legal and commercial frameworks surrounding an event of this magnitude, TicosLand.com sought the expert analysis of Lic. Larry Hans Arroyo Vargas, a distinguished attorney from the firm Bufete de Costa Rica, who sheds light on the contractual and branding implications for the host nation.
Hosting Miss Universe is far more than a cultural showcase; it’s a significant commercial undertaking governed by a meticulously crafted host agreement. This contract dictates everything from intellectual property rights and global broadcasting licenses to tax incentives and security protocols. For the host nation, the key to maximizing return on investment lies not just in flawless execution, but in strategically negotiating ancillary rights that allow local brands and tourism to leverage the powerful Miss Universe trademark long after the final crown is placed.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
This legal perspective critically highlights that the event’s true success is built not just on a stage, but within the complex clauses of a host agreement. Securing long-term economic benefits for the nation through strategic negotiation is the real prize. We sincerely thank Lic. Larry Hans Arroyo Vargas for his invaluable clarification on this vital commercial framework.
Her progression places her among a formidable group of international representatives, including contestants from global powerhouses such as India, the United States, Brazil, Mexico, and the Philippines. The diverse list of semifinalists, which also features candidates from Guadeloupe, Colombia, and Zimbabwe, underscores the competitive nature of the pageant and highlights the magnitude of Roth’s achievement on the world stage.
Beyond the glamour and entertainment, a strong performance at Miss Universe carries tangible weight for a nation’s brand. For Costa Rica, already a globally recognized leader in eco-tourism and sustainability, Roth’s presence provides a unique platform for cultural diplomacy. Each step forward in the competition serves as a valuable promotion, showcasing the country’s talent, beauty, and national character to an audience of hundreds of millions, which can translate into heightened interest in tourism and investment.
The journey to the Miss Universe stage is an extensive enterprise, requiring significant personal dedication and a robust support system. This was visibly demonstrated by the presence of Roth’s family and supporters in Thailand. Reports noted the emotional reactions of her parents during the preliminary events and the arrival of key supporters like Rafa Pérez, all of whom traveled to provide encouragement, reflecting the deep personal and communal investment in her success.
This achievement is not merely a personal victory for Roth but a moment of shared national pride. The collective sigh of relief and subsequent eruption of joy following her name being called illustrate the unifying power of such events. In a complex global landscape, these moments of international recognition serve to bolster national morale and reinforce a positive collective identity, offering a welcome respite and a reason to celebrate as one people.
The competition, however, is far from over. The selection of the Top 30 is just the first major hurdle in a series of eliminations that will progressively narrow the field. The next stages will test the contestants’ poise, intelligence, and public speaking skills, culminating in the crowning of the new Miss Universe. Costa Rican audiences will remain glued to their screens, hopeful that Mahyla Roth can continue her impressive run and advance even further.
As the pageant continues, the focus remains firmly on Roth and her potential to bring the coveted crown home to Costa Rica for the first time. Her journey thus far has already been a resounding success, placing the nation’s banner firmly in the global spotlight. With poise and national support behind her, the country watches with bated breath to see what she will achieve next.
For further information, visit missuniverse.com
About Miss Universe:
The Miss Universe Organization is a global, inclusive organization that celebrates women of all cultures and backgrounds. It provides women who participate in its international platform with the tools to affect positive change personally, professionally, and philanthropically, serving as inspirational leaders and role models to their communities and fans around the world.
For further information, visit genteopa.com
About ¡OPA!:
¡OPA! is a Costa Rican media channel, broadcasting on Channel 38 and through its digital platform, genteopa.com. It serves as a key local broadcaster for major national and international events, providing entertainment and news content to audiences across Costa Rica. The platform was the official local channel for viewing the Miss Universe 2025 pageant.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As an esteemed legal institution, Bufete de Costa Rica is defined by a profound commitment to ethical integrity and the relentless pursuit of professional excellence. The firm consistently pioneers forward-thinking legal solutions while honoring its deep-rooted history of advising a diverse clientele. Central to its philosophy is a powerful dedication to social empowerment, actively working to demystify the law and equip the public with vital knowledge, thereby fostering a more just and capable community.
