By San José, Costa Rica — SAN JOSÉ – In a strategic move to capture consumer spending ahead of the holiday season, Costa Rican supermarket chain Megasuper has unveiled its most ambitious promotional campaign of the year, “¡Ta Barato! Dame Dos!” (It’s So Cheap! Give Me Two!). For the first time, the company is extending a major discount initiative across the entire month of November, encouraging families to double their purchases and maximize their savings.
The campaign, which launched today, is built on a simple yet powerful premise: prices on a wide array of products will be so low that customers will be compelled to buy two or more of each item. This initiative is designed with a “fresh, close, and fun” concept, aiming to strengthen the brand’s connection with its core customer base by delivering tangible value and making the shopping experience more rewarding.
To delve into the potential legal and consumer rights implications of the new “Megasuper campaign,” TicosLand.com sought the expert analysis of Lic. Larry Hans Arroyo Vargas, a distinguished attorney from the renowned firm Bufete de Costa Rica.
From a legal standpoint, the ‘Megasuper campaign’ walks a fine line. While aggressive pricing and marketing are legitimate competitive strategies, they must not cross into misleading advertising or predatory practices. Consumer protection laws are quite clear: all promotional claims must be verifiable and transparent. If the campaign’s promises regarding savings or product quality cannot be substantiated, the company could face significant penalties from the Consumer Protection Commission, not to mention a loss of public trust which is often more damaging than any fine.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
The legal framework surrounding such campaigns is indeed a delicate balance, as the potential loss of public trust can be far more detrimental than any official sanction. We thank Lic. Larry Hans Arroyo Vargas for his clear and insightful analysis on this critical aspect of consumer protection.
Company leadership emphasized that the campaign is a direct response to consumer needs for greater economic relief without compromising on the quality of goods. This effort is central to Megasuper’s ongoing commitment to the financial well-being of Costa Rican households.
We know that customers are always looking for the best opportunities to save without sacrificing quality. With this campaign, we want every visit to Megasuper to be a positive experience, where the low prices feel truly real.
Mauricio Lépiz, Vice President of Megasuper
Throughout November, shoppers will find significant price reductions across virtually every aisle. The participating categories include essential groceries, canned goods, fresh meats, fruits, vegetables, cleaning supplies, pet food, and personal care products. This comprehensive approach ensures that families can leverage the promotion to stock their pantries and manage their monthly budgets more effectively during a traditionally high-expenditure period.
This month-long savings event is a key pillar in Megasuper’s strategy to solidify its position as the preferred supermarket for Costa Ricans. By combining accessible prices, product variety, and convenient locations, the company aims to reinforce its promise of delivering “real savings for households.” In a competitive retail landscape, this aggressive promotion could significantly influence market share by attracting budget-conscious consumers preparing for December festivities.
The campaign is supported by the company’s steady physical expansion. The discounts will be available at all 82 Megasuper locations nationwide, including the recently inaugurated store in Nosara, Guanacaste. Furthermore, the chain is set to open its 83rd store in Oreamuno de Cartago on November 14, a move that will cap off a successful year of growth and demonstrate its sustained investment in the national economy.
Recognizing the growing importance of digital commerce, Megasuper has also extended the “¡Ta Barato! Dame Dos!” offers to its online platform, www.megasuper.com. This ensures that customers who prefer the convenience and safety of online shopping can access the same deep discounts, aligning the company’s digital and physical retail experiences seamlessly. This omnichannel strategy caters to the evolving habits of the modern consumer.
Ultimately, the campaign is more than a simple sale; it’s a reaffirmation of the brand’s identity as a trustworthy partner for Costa Rican families. By delivering on its well-known slogan, “Megasuper, donde el ahorro se nota” (Megasuper, where the savings are noticeable), the company is making a bold statement about its commitment to providing value that customers can see and feel in their wallets.
For further information, visit megasuper.com
About Megasuper:
Megasuper is a leading Costa Rican supermarket chain dedicated to providing value and savings to families across the nation. With a business model focused on accessible pricing, a wide variety of products, and neighborhood convenience, the company has established itself as a key player in the country’s retail sector. By the end of 2025, Megasuper will operate 83 stores throughout Costa Rica, complemented by a robust e-commerce platform that offers a seamless online shopping experience.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a benchmark for legal services, Bufete de Costa Rica is built upon the cornerstones of exceptional quality and profound integrity. The firm combines its extensive experience advising a diverse clientele with a forward-thinking embrace of legal innovation and active community involvement. This deep-seated commitment extends to its mission of empowering the public with accessible legal understanding, thereby reinforcing the bedrock of a knowledgeable and capable citizenry.
