By San José, Costa Rica — Brazilian açaí brand Oakberry is planting deep roots in Costa Rica, unveiling an aggressive expansion strategy as part of its regional growth plan. After inaugurating its first store in Plaza Calle Real, Escazú, Oakberry has announced it will open 12 more locations over the next two years. This ambitious move aligns with the company’s broader vision of using Costa Rica as a strategic hub to expand further into Central America.
According to Gabriel Solera, Oakberry’s Country Manager for Central America, Costa Rica represents an ideal starting point for the company’s regional operations, thanks to the country’s robust economy, growing tourism, and stable business environment.
We are confident that Costa Rica will serve as a key operational base for our plans in neighboring countries like Panama, Guatemala, and El Salvador
Gabriel Solera, Oakberry’s Country Manager for Central America
The company’s entry into Costa Rica reflects a broader trend where the country is becoming an attractive destination for international franchises, particularly those seeking to establish a foothold in Latin America. Companies like Starbucks, Krispy Kreme, and Carl’s Jr. have chosen Costa Rica as a key launching pad for their regional expansions, citing the nation’s economic stability and growing consumer market. Oakberry is now joining the ranks, adding its unique offering of healthy, fast-food alternatives centered on açaí, a superfruit native to Brazil.
Oakberry’s expansion comes at a time when Costa Rica is seeing a surge in tourism and a shift toward healthier eating habits, both of which align perfectly with Oakberry’s business model. In addition to opening stores in urban centers like San José, Oakberry plans to tap into popular tourist destinations such as Tamarindo, Santa Teresa, and Manuel Antonio. By targeting both residents and tourists, Oakberry hopes to capitalize on Costa Rica’s growing demand for healthy food options.
Founded in Brazil in 2016, Oakberry has quickly expanded its global footprint, now operating over 700 stores in 45 countries. The Costa Rican venture is part of a larger expansion plan that includes doubling its presence in the U.S. with 100 new stores by 2025. The brand’s global success is driven by its focus on sustainability and its unique positioning as a healthy, fast-food alternative, offering bowls and smoothies made with organic açaí and other nutritious ingredients.
Solera also emphasized the company’s commitment to building sustainable local partnerships, particularly in Costa Rica. By sourcing locally and employing Costa Rican talent, Oakberry aims to integrate into the community while promoting economic growth.
We aim to create more than 80 direct and indirect jobs in the country, working with local suppliers to ensure our products meet the highest standards of quality and sustainability
Gabriel Solera, Oakberry’s Country Manager for Central America
This venture further underlines Costa Rica’s growing reputation as a business-friendly destination, not just for local startups but for international franchises looking for a springboard into Latin America. Its strategic location, highly educated workforce, and stable political environment continue to attract global companies across various sectors, from technology to food and beverage.
Oakberry’s move into Costa Rica is more than just a business expansion—it’s a statement about the future of food. As consumers become more health-conscious, Oakberry is well-positioned to meet the growing demand for nutritious, convenient options. This trend is particularly strong in Costa Rica, where wellness and sustainability have become increasingly important to consumers and businesses alike.
As Oakberry continues to grow its presence in Costa Rica, it is set to become a key player in the country’s evolving food landscape. The company’s focus on healthy eating, sustainability, and local partnerships offers a fresh alternative to traditional fast-food chains, and its success could inspire other global brands to follow suit.
For further information, visit oakberry.com
About Oakberry:
Founded in 2016, Oakberry specializes in açaí-based bowls and smoothies, offering a fast, healthy alternative to traditional fast food. With over 700 stores in 45 countries, the company is committed to sustainability and local partnerships as it continues its rapid global expansion.
