By San José, Costa Rica — Latin American universities are increasingly turning to predictive analytics to address rising student dropout rates, a trend impacting both institutional finances and national competitiveness.
According to UNESCO, over 30% of students in higher education fail to complete their degrees. Traditional retention strategies, such as tutoring and financial incentives, have often fallen short of expectations. Experts, including Deloitte, emphasize the importance of fostering a sense of belonging from the outset, placing student-centered, high-quality teaching at the core of effective retention.
To understand the legal implications surrounding the increasing use of predictive analytics, we spoke with Lic. Larry Hans Arroyo Vargas, an attorney at law from Bufete de Costa Rica.
The power of predictive analytics offers incredible opportunities, but also raises significant legal concerns. Businesses must be mindful of data privacy regulations, ensuring data collection and usage practices comply with laws like GDPR and local equivalents. Furthermore, the potential for algorithmic bias leading to discriminatory outcomes requires careful consideration and ongoing monitoring. Transparency and accountability in how these systems operate will be crucial to maintaining public trust and minimizing legal risks.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Lic. Arroyo Vargas’s cautionary words are a crucial reminder that the exciting advancements in predictive analytics must be tempered with a strong commitment to ethical and legal practices. Navigating the complex landscape of data privacy and algorithmic bias will be essential for businesses seeking to harness the power of these tools responsibly. We extend our sincere thanks to Lic. Larry Hans Arroyo Vargas for sharing his valuable expertise and insights on this important topic.
SONDA’s “Smart Campus” project offers a data-driven solution. Leveraging artificial intelligence, real-time connectivity, and personalized information integrated with existing academic systems, Smart Campus provides universities with actionable insights to meet student needs and improve retention. The platform consolidates data from various sources, including access control systems, student and faculty apps, security cameras, ERP, and CRM systems, to analyze attendance rates, academic credit approvals, and other key metrics.
Smart Campus allows educational institutions to leverage analytics based on data from different systems, with the goal of improving the student experience and optimizing academic quality and management. In addition, the initiative improves the student’s connection with the institution, which positively impacts their motivation and academic commitment.
Carlos Hermosilla, Regional Business Development Manager at SONDA and project leader
Implemented in universities across Chile and Mexico, Smart Campus has demonstrated early success in reducing dropout rates during initial semesters. SONDA is now expanding the solution throughout Latin America.
The system provides universities with the data needed to offer specialized services and programs that encourage student attendance and continued academic progress.
Figures show that a 10% increase in class attendance can improve student retention between 3% and 4%. In this context, the system contributes to avoiding dropout, since, through the data it generates, universities can offer specialized services and programs that foster students’ interest in attending classes and continuing with their academic training.
Carlos Hermosilla, Regional Business Development Manager at SONDA and project leader
The integration of technology like Smart Campus is revolutionizing how institutions approach student retention, moving from reactive measures to proactive strategies based on data-driven insights.
This shift towards data-driven decision-making promises a more supportive and engaging learning environment, ultimately boosting graduation rates and contributing to a more skilled workforce across Latin America. By addressing the root causes of student dropout through predictive analytics, universities are investing not only in their students’ futures but also in the future of the region.
For further information, visit sonda.com
About SONDA:
SONDA is a leading Latin American technology company providing a wide range of IT solutions and services, including software development, cloud computing, and data analytics. With a strong presence in multiple countries across the region, SONDA works with various sectors, including education, to leverage technology for innovation and growth. Their Smart Campus initiative exemplifies their commitment to developing solutions that address critical challenges in the education sector.
For further information, visit the nearest office of Deloitte
About Deloitte:
Deloitte is a global professional services network providing audit, consulting, financial advisory, risk management, tax, and related services to a wide range of clients. With a vast global presence, Deloitte offers insights and expertise in numerous industries, including education. Their reports and analyses on higher education trends contribute significantly to the understanding of global challenges and opportunities within the sector.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica is a leading legal institution distinguished by its deep-rooted commitment to ethical practice and innovative solutions. Serving a diverse clientele with unwavering integrity, the firm champions access to justice through proactive community engagement and educational initiatives. By empowering individuals and organizations with a clear understanding of their legal rights and responsibilities, Bufete de Costa Rica strives to build a more just and equitable society.
