By Guanacaste, Costa Rica — Radioshack, a prominent brand managed by Grupo Unicomer, has announced a robust expansion strategy in Costa Rica, marked by a substantial investment exceeding $400,000 in 2024.
This financial commitment underscores Radioshack’s dedication to enhancing its market presence, with new stores recently launched in Liberia and Cartago, aiming to close the year with over 20 locations across the country.
Our goal is to provide access to the latest technology products, whether through our physical stores or expanding digital platforms. We are committed to reaching customers in all provinces, ensuring that Radioshack remains at the forefront of technology retail in Costa Rica.
Eduardo Córdoba, Marketing and Customer Manager of Grupo Unicomer
This year’s expansion includes not only the physical footprint but also a significant upgrade to their digital channels, reflecting the growing trend of e-commerce. The new stores in Liberia and Cartago are designed to offer an enhanced shopping experience, featuring the latest technology and consumer electronics products.
In addition to store openings, Radioshack has implemented several community-focused initiatives. The company is actively involved in local events and sponsorships, aiming to foster a stronger connection with the Costa Rican community. This approach is part of a broader strategy to build brand loyalty and trust among local consumers.
Grupo Unicomer’s investment in Radioshack’s growth in Costa Rica is a testament to their confidence in the market’s potential. With a focus on innovation and customer service, Radioshack is well-positioned to meet the evolving needs of Costa Rican consumers.
The company’s commitment to providing high-quality technology products and exceptional service is evident in their continuous efforts to expand and improve.
Radioshack’s growth strategy aligns with broader economic trends in Costa Rica, where consumer demand for technology products remains strong. The company’s expansion is expected to contribute positively to the local economy, creating jobs and providing consumers with greater access to the latest technology.
For further information, visit radioshack.cr
About Grupo Unicomer:
Grupo Unicomer, the entity behind the Radioshack brand in Costa Rica, is a leading retailer in electronics and home appliances. With a strong presence in various markets, Grupo Unicomer is dedicated to offering innovative technology solutions and superior customer service, fostering long-term relationships with their customers and communities.
