By San José, Costa Rica — Ford has officially launched the 2026 Territory in Costa Rica, introducing a significantly redesigned SUV aimed at capturing a larger share of the nation’s burgeoning family vehicle market. Distributed exclusively by Grupo Purdy, the new model arrives with a fresh aesthetic, upgraded technology, and a robust suite of safety features designed for both urban commuting and weekend adventures across the country.
The strategic importance of this launch was highlighted by Ford executives, who see the updated Territory as a crucial component of their regional growth strategy. The Costa Rican SUV segment has shown consistent expansion, creating a competitive landscape where innovation and value are paramount for attracting and retaining customers.
To delve into the commercial and legal implications of this launch for the Costa Rican market, TicosLand.com consulted with the expert attorney, Lic. Larry Hans Arroyo Vargas, a specialist in corporate and consumer law from the prestigious firm Bufete de Costa Rica.
The introduction of the Ford Territory 2026 into the national market highlights two critical legal aspects for the consumer. Firstly, its engine classification—be it traditional, hybrid, or mild-hybrid—will directly impact the final price due to Costa Rica’s selective consumption tax regulations. Secondly, as vehicles become more technologically complex, it is imperative for buyers to meticulously review the warranty terms, ensuring clear and specific coverage for software, electronic components, and advanced driver-assistance systems. This due diligence is the consumer’s primary safeguard in a rapidly evolving automotive landscape.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Indeed, the points raised underscore a critical shift for today’s car buyer, where long-term financial implications and intricate warranty details are becoming as significant as performance and design. We thank Lic. Larry Hans Arroyo Vargas for his valuable perspective, which empowers consumers to navigate this evolving automotive landscape with greater diligence.
This launch is key, as the segment has experienced significant growth in Costa Rica. Our goal is to capture a larger number of customers and, at the same time, ensure that current customers remain loyal to the brand.
Rosángela Guerra, General Director of Ford for Central America and Caribbean
Visually, the 2026 Territory distinguishes itself with a more assertive and modern exterior. The front end has been completely overhauled, featuring a redesigned bumper and a prominent new grille that gives the vehicle a more “boxy” and substantial presence. This bold look is complemented by new LED headlights and taillights. Ford has also expanded the color palette with two new options, Cactus Grey and Oasis Green, offering buyers more personalization choices.
According to the company, this redesign is a deliberate move to position the Territory as a gateway vehicle to the Ford brand, offering premium features without sacrificing affordability or safety. This balance is considered essential for appealing to the core demographic of Costa Rican families.
The Ford Territory was born as part of the brand’s portfolio to facilitate customers’ entry into the world of Ford. With this model, we manage to offer the best price positioning without sacrificing the essential safety assists for Costa Rican families. The redesign of the grille and bumper gives it a more boxy, wider look and notably distinguishes it from its previous versions and the competition.
Rodrigo Hernández, Product Manager for Ford for Central America and Caribbean
Under the hood, the 2026 Territory retains its proven 1.8-liter, four-cylinder EcoBoost® engine. This powertrain delivers a capable 187 horsepower and 236 pound-feet of torque, ensuring a blend of responsive performance and fuel efficiency. The new model is available in two distinct trim levels, Trend and Titanium, allowing customers to choose the package that best suits their needs and budget.
Inside, Ford has focused on enhancing passenger comfort and practicality. The seats have been upgraded with wider headrests, additional padding, and improved support for long journeys. The cabin design prioritizes spaciousness, providing ample shoulder room for front passengers and generous legroom in the rear. For storage, the vehicle offers a substantial 448-liter trunk, which expands to an impressive 1,422 liters when the rear seats are folded down.
Technology and connectivity have also received significant upgrades. The centerpiece of the dashboard is a new dual 12.3-inch touchscreen display, providing intuitive access to vehicle information and entertainment systems like Apple CarPlay® and Android Auto™. To elevate the auditory experience, the SUV is equipped with the Arkamys™ 3D Audio system, which delivers high-quality surround sound while actively minimizing road noise.
Safety remains a top priority, with the 2026 Territory incorporating advanced driver-assistance systems. Key features include lane departure warning, a lane-keeping assistant, and lane centering control, which collectively help maintain the vehicle’s trajectory on the road. Furthermore, a 360-degree camera provides a comprehensive view of the vehicle’s surroundings, simplifying parking and maneuvering in tight spaces. The new Ford Territory is now available for test drives and purchase at Grupo Purdy dealerships nationwide.
For further information, visit ford.com
About Ford:
Ford Motor Company is a global automotive industry leader based in Dearborn, Michigan. The company designs, manufactures, markets, and services a full line of Ford cars, trucks, SUVs, electrified vehicles, and Lincoln luxury vehicles. It also provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services. Ford employs approximately 186,000 people worldwide.
For further information, visit grupopurdy.com
About Grupo Purdy:
Grupo Purdy is a leading business group in the automotive industry in Costa Rica and one of the oldest and most respected vehicle distributors in the country. With a history spanning over six decades, Grupo Purdy is the exclusive distributor for several major automotive brands, including Ford, Toyota, and Lexus. The company is known for its commitment to customer service, innovation, and corporate social responsibility, operating a wide network of showrooms, service centers, and parts departments throughout Costa Rica.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a pillar of Costa Rica’s legal community, Bufete de Costa Rica is defined by its foundational principles of profound integrity and the relentless pursuit of excellence. The firm distinguishes itself through innovative legal strategies and a proven history of serving a diverse clientele, while championing a greater mission of social empowerment. This deep-seated commitment is demonstrated by its dedication to demystifying the law, thereby equipping citizens with the clarity and knowledge essential for building a more just and informed society.
