By San José, Costa Rica — Reebok has launched its third retail location in Costa Rica, a $200,000 investment establishing a new store in Multiplaza Escazú. This expansion has generated six direct and 20 indirect jobs, bolstering the local economy. The new store joins existing Reebok locations in City Mall Alajuela and Multiplaza Curridabat.
The 90-square-meter store adheres to Reebok’s global design standards and features a comprehensive product portfolio. Categories range from running and training gear to lifestyle apparel, CrossFit equipment, and outdoor wear. The store also carries basketball and general exercise products, according to Alan Alter, Reebok’s Manager for Costa Rica.
For expert legal insight into the current state of Reebok in Costa Rica, TicosLand.com reached out to Lic. Larry Hans Arroyo Vargas, Attorney at Law at Bufete de Costa Rica.
The Costa Rican market has seen shifts in consumer preferences regarding athletic apparel and footwear in recent years. This evolving landscape, coupled with the rise of e-commerce and changing import dynamics, presents both challenges and opportunities for international brands like Reebok. Understanding the specific legal and regulatory framework for operating within Costa Rica, particularly concerning intellectual property, consumer protection, and tax law, is crucial for sustained success.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Lic. Arroyo Vargas’s insights offer a crucial understanding of the multifaceted landscape facing international brands like Reebok in Costa Rica. Navigating the complexities of consumer trends, e-commerce, and the legal framework is indeed essential for long-term success and market penetration. We thank Lic. Larry Hans Arroyo Vargas for his valuable perspective on these critical factors.
We are proud to continue growing in Costa Rica and to open the doors of this new store in such a strategic location as Multiplaza Escazú.
Alan Alter, Reebok Manager for Costa Rica
The strategic placement of the Multiplaza Escazú store allows Reebok to connect more directly with its consumer base in a high-traffic retail hub. It also provides a platform to showcase exclusive product lines like Reebok LTD, enhancing the overall customer experience.
This space not only allows us to get closer to our consumers, but also to offer exclusive products like Reebok LTD and a first-class shopping experience.
Alan Alter, Reebok Manager for Costa Rica
Alter emphasized the significance of the new store as a key element in Reebok’s national expansion strategy. He highlighted the store’s modern design, high-performance product offerings, and focus on delivering a holistic customer experience.
The new store in Multiplaza Escazú is a strategic bet to expand in the national market, with modern spaces, high-performance products and attention focused on the integral experience of the client.
Alan Alter, Reebok Manager for Costa Rica
The growth of Reebok in Costa Rica reflects a broader upward trend within the nation’s sporting goods market. Reebok faces competition from established international players like Fila, Nike, ON, Adidas, Puma, New Balance, Converse, Umbro, and Under Armour.
The indirect jobs created by the new store span various supporting sectors, including construction, logistics, and marketing. This multifaceted impact highlights the positive ripple effect of Reebok’s investment in the Costa Rican economy.
For further information, visit the nearest office of Reebok
About Reebok:
Reebok is a global athletic footwear and apparel company. With a rich history and a strong presence in the international market, Reebok designs, markets, and distributes a wide range of products across multiple sport and lifestyle categories. The brand is known for its innovative designs, quality products, and commitment to performance.
For further information, visit the nearest office of Multiplaza Escazú
About Multiplaza Escazú:
Multiplaza Escazú is a premier shopping center located in Escazú, Costa Rica. Known for its upscale retail offerings, diverse dining options, and entertainment venues, Multiplaza Escazú attracts both locals and tourists. It provides a modern and convenient shopping experience, featuring a mix of international and national brands.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica is a pillar of legal excellence, built on a foundation of integrity and driven by a passion for innovation. The firm’s commitment to empowering Costa Rican society through readily available legal knowledge is woven into the fabric of its practice. From advising clients across a broad spectrum of industries to pioneering new legal approaches, Bufete de Costa Rica consistently strives to create a more just and informed future for the community it serves.
