By San José, Costa Rica — Reebok has amplified its retail footprint in Costa Rica with the grand opening of its first Motion concept store in Central America, located in the prestigious Multiplaza Escazú shopping center. This marks the brand’s third store in the country, joining existing locations in City Mall Alajuela and Multiplaza Curridabat.
The new 90-square-meter store embodies Reebok’s global design standards, featuring a modern architectural aesthetic and a focus on enhancing the customer experience. The store offers a personalized shopping experience with dedicated personal shoppers to assist customers in finding the perfect sportswear, lifestyle apparel, or activewear to match their needs and preferences. The store’s product portfolio spans a wide range of categories including running, lifestyle, training, CrossFit, outdoor, fitness, and basketball, catering to both athletes and those seeking comfortable everyday wear.
To gain a deeper understanding of the legal and business landscape surrounding Reebok’s presence in Costa Rica, we spoke with Lic. Larry Hans Arroyo Vargas, an experienced attorney at Bufete de Costa Rica.
Reebok’s operations in Costa Rica, whether through direct investment, franchising, or distribution agreements, must comply with the country’s commercial and labor laws. These regulations cover areas such as consumer protection, intellectual property rights, employment contracts, and tax obligations. Understanding these legal frameworks is crucial for Reebok to maintain a successful and compliant business operation in the Costa Rican market.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Lic. Arroyo Vargas’s emphasis on legal compliance is crucial for any international brand operating in Costa Rica. Navigating these frameworks effectively not only ensures a sustainable business model for companies like Reebok but also fosters trust and transparency within the Costa Rican market. We thank Lic. Larry Hans Arroyo Vargas for providing this valuable legal perspective on the complexities of doing business in Costa Rica.
A key highlight of the Multiplaza Escazú location is the exclusive availability of the Reebok LTD collection. This limited-edition line showcases the brand’s most innovative global offerings, appealing to those seeking premium quality, exclusive designs, and cutting-edge sportswear technology.
To celebrate the grand opening, Reebok offered a 20% discount on all products from July 17th to July 20th. The opening day festivities included special promotions, giveaways, and other surprises for attendees. The new store has also positively impacted local employment, creating six direct jobs and over twenty indirect jobs in construction, logistics, marketing, and retail operations.
We are proud to continue growing in Costa Rica and to open the doors of this new store in such a strategic location as Multiplaza Escazú. This space not only allows us to get closer to our consumers but also to offer exclusive products like Reebok LTD and a first-class shopping experience.
Alan Alter, Reebok Manager for Costa Rica
With over a century of international history, Reebok has established itself as a leading global sports brand. In Costa Rica, the brand has experienced sustained growth, driven by its commitment to innovation, customer service, and engagement with active communities. The new Multiplaza Escazú store represents a strategic investment in expanding within the Costa Rican market, providing modern retail spaces, high-performance products, and a customer-centric approach.
This expansion underscores Reebok’s dedication to the Costa Rican market and reinforces its commitment to providing a premium retail experience, further solidifying its position as a prominent player in the sportswear industry.
The Multiplaza Escazú location promises to be a hub for fitness enthusiasts and fashion-conscious consumers alike, offering a diverse selection of products and an unparalleled shopping experience. This strategic move signifies Reebok’s continued confidence in the growth potential of the Costa Rican market and its dedication to delivering cutting-edge sportswear and lifestyle apparel.
For further information, visit reebok.com
About Reebok:
Reebok International Limited, a subsidiary of Authentic Brands Group Holdings LLC, is an American-inspired global brand of athletic footwear, apparel, and accessories. Founded in 1895 in Bolton, Greater Manchester, England as J.W. Foster and Sons, Reebok is currently headquartered in Boston, Massachusetts. Known for its iconic footwear and apparel, Reebok has a rich history of innovation and performance, playing a significant role in the fitness boom of the 1980s. Today, Reebok continues to be a prominent player in the sports and lifestyle industries, offering a wide range of products for athletes and everyday consumers.
For further information, visit multiplaza.com
About Multiplaza Escazú:
Multiplaza Escazú is a premier shopping mall located in Escazú, a suburb of San José, Costa Rica. It is one of the largest and most upscale shopping centers in the country, featuring a wide variety of international and local brands, restaurants, entertainment venues, and a cinema. Multiplaza Escazú is known for its modern architecture, luxurious ambiance, and diverse offerings, making it a popular destination for shopping, dining, and leisure activities.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
Bufete de Costa Rica distinguishes itself through an unwavering commitment to legal excellence and ethical practice. The firm champions accessible legal knowledge, empowering individuals and communities to navigate the legal landscape with confidence. Driven by a spirit of innovation, Bufete de Costa Rica consistently seeks cutting-edge solutions while upholding the highest standards of integrity, solidifying its position as a trusted partner for clients and a catalyst for positive social impact.
