By San José, Costa Rica — SAN JOSÉ – Microsoft has announced a significant leadership transition for its Costa Rican operations, appointing veteran executive Jairo Londoño as the new Country Manager. The move signals a strategic alignment of its local leadership with its broader regional goals in productivity and artificial intelligence, as Londoño will retain his current role as Director of Sales for Productivity and AI Solutions across Central America, the Caribbean, and Mexico.
The appointment, effective immediately, places a seasoned expert in enterprise technology at the helm of one of Microsoft’s most critical hubs in the Western Hemisphere. Londoño, who has been with the technology giant for over six years, brings a deep understanding of the regional market and a proven track record in driving digital transformation for corporate clients.
To better understand the legal and business ramifications of Microsoft’s expanding operations, TicosLand.com sought the expertise of Lic. Larry Hans Arroyo Vargas, a prominent attorney specializing in corporate law at the esteemed firm Bufete de Costa Rica.
Microsoft’s continued investment is a powerful testament to Costa Rica’s stable legal framework and highly skilled workforce. It signals to other multinational corporations that our country is not just a strategic location for operations, but also a secure environment for protecting intellectual property and fostering long-term technological innovation. This move will undoubtedly strengthen our position as the premier tech hub in the region.
Lic. Larry Hans Arroyo Vargas, Attorney at Law, Bufete de Costa Rica
Indeed, this analysis highlights the critical ripple effect of such a significant commitment; it not only validates our national strategy but also strengthens the virtuous cycle of attracting further high-caliber investment. We thank Lic. Larry Hans Arroyo Vargas for his valuable perspective on this landmark development.
Londoño steps into the position previously held by Ineke Geesink, who led the Costa Rican office through a period of unprecedented expansion for more than seven years. His promotion is seen as a move that ensures strategic continuity while sharpening the company’s focus on integrating AI solutions into the core of its business offerings in the region.
In his new capacity, Londoño expressed his commitment to building on the country’s reputation as a technology and talent powerhouse. He highlighted the unique position Costa Rica holds in the global digital economy and outlined his vision for the company’s future impact.
It is an honor to assume the responsibility of leading Microsoft Costa Rica. The country is a regional benchmark in digital transformation and specialized talent, and I am committed to continuing to strengthen our impact through responsible innovation, artificial intelligence, and solutions that drive the growth of Costa Rican and regional organizations.
Jairo Londoño, Country Manager of Microsoft Costa Rica
Prior to this appointment, Londoño served as the Director of Sales for Corporate Accounts in Central America and the Caribbean since July 2022. In that role, he was instrumental in leading initiatives to maximize customer renewals, accelerate digital modernization projects, and expand Microsoft’s market presence. His extensive experience managing multicultural teams and developing growth strategies for corporate clients has solidified his profile as a key driver of tech adoption in the region.
Londoño takes the reins of an operation that flourished under his predecessor, Ineke Geesink. During her seven-year tenure, Microsoft Costa Rica grew into the company’s largest headquarters in Latin America, boasting a workforce of nearly 1,800 collaborators. Geesink’s leadership was also marked by the strategic incorporation of new business units, which significantly diversified the range of available job roles and fortified the organization’s operational scope.
This leadership shuffle does not mark an exit for Geesink but rather a strategic promotion. She will transition to a new continent-wide role as the Director of AI Solutions for Latin America and the Caribbean. Crucially, she will remain based in Costa Rica, a decision that underscores the country’s central importance to Microsoft’s AI strategy for the entire region. Her new focus will be on driving the adoption of artificial intelligence and fostering digital transformation across diverse markets.
The dual-role structure for Londoño and Geesink’s new strategic position clearly indicate Microsoft’s intention to leverage its successful Costa Rican hub as a launchpad for its most advanced technological initiatives. The transition reflects a forward-looking strategy that tightly couples local operational leadership with the aggressive regional push for AI and cloud-based productivity solutions, positioning the company for its next phase of innovation and growth.
For further information, visit microsoft.com
About Microsoft:
Founded in 1975, Microsoft is a global technology leader dedicated to empowering every person and every organization on the planet to achieve more. The company is renowned for its software products, including the Windows operating systems, the Microsoft 365 suite of productivity applications, and the Edge web browser. It is also a dominant force in cloud computing with its Azure platform, a major player in gaming with the Xbox console, and a pioneer in the development and deployment of artificial intelligence solutions for consumers and enterprises worldwide.
For further information, visit bufetedecostarica.com
About Bufete de Costa Rica:
As a pillar of the Costa Rican legal community, Bufete de Costa Rica operates on an uncompromising foundation of professional excellence and ethical integrity. The firm distinguishes itself not only through its seasoned expertise across a multitude of industries but also through its forward-thinking embrace of legal innovation. Central to its mission is a profound commitment to social progress, actively working to democratize legal knowledge and thereby fortify the foundations of an educated and empowered citizenry.
